The Effect of Mood States on Variety-Seeking Behavior: The Moderating Role of Price Promotion

2009 ◽  
Vol 37 (10) ◽  
pp. 1307-1311 ◽  
Author(s):  
Chien-Huang Lin ◽  
Hung-Chou Lin
Keyword(s):  
University Students ◽  
Mood States ◽  
Price Promotion ◽  
Affective States ◽  
Variety Seeking ◽  
Seeking Behavior ◽  
Happy Mood ◽  
The Relationship ◽  
Moderating Role

In this study we aimed to explore the effect of price promotion on the relationship between mood states and variety-seeking (VS) behavior. Participants were 133 university students, who were induced to feel either a sad or happy mood to test our hypothesis. Results indicated that price promotion mitigates the effect of affective states on VS. That is, people who are sad demonstrate more VS than those who are happy in the absence of price promotion. However, people in both mood states demonstrate similar level of VS in the presence of price promotion.

Should we engage variety seeking customers?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ashish Gupta ◽  
Shivendra Pandey
Keyword(s):  
Customer Satisfaction ◽  
Customer Value ◽  
Structural Equation ◽  
Customer Engagement ◽  
Variety Seeking ◽  
Content Type ◽  
Moderation Effect ◽  
The Relationship ◽  
Moderating Role

Purpose The study aims to examine the moderating role of variety-seeking behaviour between customer engagement and its antecedents (customer satisfaction and customer value). Further, this study also tests the existence of the value-satisfaction-engagement behaviour chain. Design/methodology/approach The perception of 262 respondents was used to examine the hypothesis using the structural equation modelling approach. Findings The moderation effect of variety-seeking behaviour between customer satisfaction and customer engagement was found to be significant. Also, customer satisfaction fully mediated the relationship between perceived value and customer engagement, hence, empirically validating the value-satisfaction-engagement model in the retailing context. Research limitations/implications The findings draw managers' attention towards the segment of consumers who are more likely to be engaged, thus helping managers develop a more efficient and focussed strategy to achieve customer engagement. The result also suggests that variety-seeking buyers may not get engaged even after satisfaction. Originality/value This paper is among the first to empirically test the moderating role of variety-seeking behaviour to achieve customer engagement.

Aggression and Hunting Attitudes

2015 ◽  
Vol 23 (1) ◽  
pp. 3-23 ◽  
Author(s):  
Marc Stewart Wilson ◽  
Emma Peden
Keyword(s):  
General Population ◽  
University Students ◽  
Psychometric Evaluation ◽  
Recent Past ◽  
Instrumental Aggression ◽  
The Relationship ◽  
Moderating Role

Hunting has a long history, and contentious recent past. We examined the relationship between aggression and hunting attitudes, investigating the moderating role of sex. Two studies are presented—a psychometric evaluation of a unidimensional instrument for assessing hunting attitudes, which was then administered to a sample of general population participants to assess the relationship between aggression and hunting attitudes. Finally, university students completed measures of hunting attitudes and instrumental/expressive aggression. Men were more instrumentally aggressive than women and were more supportive toward hunting. The relationship between instrumental (but not expressive) aggression and hunting attitudes was moderated by sex—men’s hunting endorsement increased with instrumental aggression, while women’s endorsement of hunting decreased with increasing instrumental aggression. Expressive aggression was not predictive of hunting attitudes.

scholarly journals Entrepreneurship Education and Founding Passion: The Moderating Role of Entrepreneurial Family Background

2021 ◽  
Vol 12 ◽  
Author(s):  
Younggeun Lee ◽  
Andres Felipe Cortes ◽  
Minjoo Joo
Keyword(s):  
University Students ◽  
Role Models ◽  
Positive Emotions ◽  
Family Background ◽  
Entrepreneurship Education ◽  
Education Literature ◽  
Entrepreneurial Passion ◽  
The Relationship ◽  
Moderating Role

In this paper, we examine the relationship between entrepreneurship education and entrepreneurial passion. Despite the advancement of entrepreneurship education literature and the increasing focus on entrepreneurship education in business schools, we lack empirical exploration on how entrepreneurship education can impact students’ passion for founding new organizations. We hypothesize that students who take entrepreneurship classes would develop high levels of founding passion due to a great perception of skills and abilities that increase positive emotions and decrease negative emotions about the entrepreneurship process. Moreover, we draw on the literature on role models to suggest that students’ entrepreneurial family background (students whose immediate family members are entrepreneurs) strengthens the influence of entrepreneurship education on entrepreneurial passion. Utilizing survey data collected from 160 university students, we found that entrepreneurship education positively influences students’ founding passion and that this relationship is strengthened when students have entrepreneurs in their immediate family.

scholarly journals The Impact of Dominant Predictors on University Students’ Creativity through Creative Self-efficacy in Shaanxi China: The Moderating Role of Motivation

2020 ◽  
Vol 4 (8) ◽  
Author(s):  
Jia Guo ◽  
Shadi Kafi Mallak
Keyword(s):  
University Students ◽  
Goal Orientation ◽  
Self Efficacy ◽  
Creative Performance ◽  
Learning Goal Orientation ◽  
Creative Self ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Studies on creativity have identified critical individual and contextual variables that contribute to individuals’ creative performance. Ceative self-efficacy has also served as a critical mediating mechanism linking a variety of individual and contexual factors to people’s creative performance. However, the factors influence the relationship between creative self-efficacy and creativity have not yet been systematically investigated. In this study, the author explores potential processes that motivation moderate the relationship between creative self-efficacy and university students creativity under the effects of three dominant predictors like openness to experience, learning goal orientation and team learning behavior.

Moderating role of power distance in the relationship between leader-leader exchange (LLX) and knowledge sharing: is feedback-seeking behavior a missing link?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rayees Farooq ◽  
Nachiketa Tripathi
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Power Distance ◽  
Equation Modeling ◽  
Feedback Seeking ◽  
Content Type ◽  
Seeking Behavior ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to investigate the effect of leader-leader exchange (LLX) on knowledge sharing through feedback-seeking behavior. The study also explores the moderating role of power distance. Design/methodology/approach A cross-sectional data of 290 knowledge workers from manufacturing and service firms in India were taken as a sample of the study. The hypotheses were tested using confirmatory factor analysis, structural equation modeling and hierarchical regression. Findings The results showed that LLX positively affects knowledge sharing and feedback-seeking behavior mediates the relationship between LLX and knowledge sharing. Moreover, power distance does not moderate the relationship between LLX and knowledge sharing. Originality/value The present study one of its kind explores the relationship between LLX, feedback-seeking behavior, knowledge sharing and power distance.

scholarly journals Visual service scape aesthetics and consumer response: a holistic model

2017 ◽  
Vol 31 (6) ◽  
pp. 556-573 ◽  
Author(s):  
Deepak S. Kumar ◽  
Keyoor Purani ◽  
Sunil Sahadev
Keyword(s):  
Design Methodology ◽  
Affective Responses ◽  
Affective States ◽  
Holistic Model ◽  
Content Type ◽  
Selection Decisions ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

Purpose This paper aims to introduce subjective dimensions of appraising visual servicescape aesthetics and to empirically test their influence on the consumer’s affective responses and preference, thus providing a holistic model to evaluate visual servicescape aesthetics from consumer’s viewpoint. It also tests the moderating role of service contexts in the modelled relationships. Design/methodology/approach Data was collected from 350 respondents using a laboratory-like experimental design, with one-shot treatment using photographic surrogates of services capes in four different service contexts. Findings Results indicate the visual servicescape aesthetics dimensions significantly and positively influence consumers’ affective states of arousal and pleasure. Also, service context moderates the relationship between servicescape aesthetics and affective responses. Research limitations/implications As the subjective dimensions of visual servicescape aesthetics are borrowed from environmental psychology and introduced in marketing literature, it is likely to trigger a stream of research in service marketing domain. Practical implications Findings provide marketing practitioners insights into servicescape design, evaluation and selection decisions to improve return on such investments. Originality/value The study contributes to theory by introducing more appropriate holistic servicescape aesthetics variables borrowed from environment psychology and empirically establishing relationships between them, consumers’ affective responses and preference to the servicescape.

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