De-westernizing Alternative Media Studies: Latin American Versus Anglo-Saxon Approaches from a Comparative Communication Research Perspective

Author(s):  
Alejandro Barranquero
2019 ◽  
Vol 3 ◽  
pp. 53
Author(s):  
Małgorzata Laskowska ◽  
Krzysztof Marcyński

<p>The aim of this review and theoretical study is to determine the importance of media ecology theory for communication and media studies. Bearing in mind this research goal, the following research questions were asked: What is the media ecology theory? What approach to media and communication research does it represent? What research perspectives are proposed in the field of media ecology? What new can media ecology bring to communication and media studies? An additional objective of the article, and, at the same, time the intention of the authors, is to raise the interest of Polish researchers in the subject of media ecology and its various aspects, enriching research in the field of communication and media studies.</p>


2018 ◽  
pp. 86-115
Author(s):  
Michela Coletta

Given the essentially cultural connotations of the notion of ‘Latin race’, education was widely perceived as a key tool for bringing about a process of national and regional regeneration. ‘The problem of the race’ was closely linked to ‘the problem of education’. What characterised the debate on education in all three countries was a deep concern with the need for a regeneration of the national character. This chapter explores the debates around Latin and Anglo-Saxon education models and the ways in which major contemporary theories of education were incorporated. Intellectual exchanges with the Spanish ‘regeneracionistas’ were key in the case of the pedagogical strand of Krausismo in the River Plate and especially in Uruguay. What approach to education best suited the Spanish American nations? Was ‘Latin’ education the best model to adopt? The ‘spatial’ direction of these exchanges is in itself revealing of the different national tendencies: while the Chileans ostensibly and increasingly looked towards the United States, the River Plate was largely part of a revival of Krausismo through direct contact with a new generation of Spanish krausistas. 


2020 ◽  

For decades, market, communication and advertising impact research has provided important insights for the economy as well as for advertising and media agencies. This book contains a compact overview of the different methods used in research into both communication and the effect of advertising. In the book’s individual chapters, these methods are described in detail, their respective advantages and disadvantages explained, concrete examples of their application in market, advertising impact and communication research are shown in practice and a conclusion is drawn about each respective method. This anthology focuses on qualitative methods, such as focus groups, the laddering technique, qualitative image interpretation and the Think Aloud method. This analysis is supplemented by a look at various apparatus and projective methods, activation measurement, Google Analytics, wearables, image measurement and conjoint analysis, while the conclusion provides an overview of Austrian media studies. With contributions by Sandra Bamberger, Jasmin Breslein, Sarah Deutschbauer, Johanna Erd, Laura Fischer, Markus Hofstätter, Clara Kaindel, Eva Lindtner, Marie-Jacqueline Mann, Flora Messerklinger, Carina Wagner-Havlicek, Jasmin Reegen, Anika Sauer, Carina Stölzle, Harald Wimmer, Magdalena Wöckinger, Jasmin Wolf-Veigel


Author(s):  
Omar Alexis Roldán Villanueva

El presente artículo busca la comprensión de la gentrificación en Latinoamérica a partir de un aná- lisis conceptual que plantea que esta no puede tratarse como un asunto aislado, sino que está vin- culada a la gestión urbano-patrimonial –en tanto efecto frecuente de la planificación urbana– y al centro histórico –en tanto área de la ciudad con cierta particularidad, no solo de carácter histórico sino, además, de historicidad de la ciudad–. La gentrificación tiende a desarrollarse en otras latitu- des en los espacios centrales; de ahí surge el interés por comprender las posibilidades de que los centros históricos latinoamericanos sean o no espacios generadores de gentrificación. Además de buscar profundizar en conceptos y teorías, el propósito de este texto es determinar, a partir ciertas casuísticas latinoamericanas, si resulta objetivo hablar de gentrificación en los centros históricos de América Latina, y qué particularidades de la región determinan cómo se desarrollan allí los procesos de ese tipo. La gentrificación en la actualidad es una categoría controversial debido a su origen an- glosajón, puesto que toda conceptualización euro-norteamericana genera cuestionamientos entre muchos autores latinoamericanos respecto de la idoneidad de su uso. Palabras clave.-Centros históricos, gentrificación, gestión urbano-patrimonial. ABSTRACTThe article presented here seeks to understand gentrification in Latin America through a con- ceptual analysis. It proposes that gentrification cannot be understood only as an isolated issue, but rather that it is connected to urban heritage management –as a common effect of urban planning– and to the historic center –as an area of the city which is not only specific in a historical sense, but also in terms of the historicity of the city–. Gentrification tends to develop in central spaces in other latitudes; the desire to understand the possibilities of Latin American historical centers as spaces that generate gentrification, or not, emerges from such a phenomenon. In addi- tion to a search to deepen concepts and theories, the purpose of the paper is to determine, on the basis of Latin American cases, if it is objective to speak of gentrification in the historical centers of Latin America and what particularities the region may have regarding such processes. Gentrifi- cation is currently a controversial category due to its Anglo-Saxon origin and any Euro-American conceptualization is put into question by many Latin American authors, in terms of the appropri- ateness of the use of concept. Keywords.-Historical centers, gentrification, urban heritage management.


Author(s):  
Gustavo Adolfo León Duarte

ResumenEl documento muestra un avance del protocolo de investigación titulado “la constitución científica de la investigación latinoamericana en comunicación. Una aproximación a las características estructurales de la producción científica del Pensamiento Latinoamericano de la Comunicación (PLC) 1997-2010”, el cual es financiado por el Programa de Mejoramiento del Profesorado de la Secretaría de Educación Pública de México y la Universidad de Sonora (www.uson.mx). Particularmente, expone algunas de las características de hondo arraigo que buscan enfatizar cuáles son y en qué consisten las estrategias, posiciones y prácticas científicas en los principales colectivos científicos que hoy en día encarnan a la investigación latinoamericana en Comunicación: por un lado, con respecto a la producción científica generada por la llamada Escuela Latinoamericana de la Comunicación (ELACOM). Por otro, con respecto a la producción científica que simboliza a la Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC). Finalmente, se analizan las estrategias, posiciones y prácticas científicas divulgan algunas de las más destacadas revistas latinoamericanas de la comunicación.Palabras claveInvestigación de la Comunicación, Ética de la Comunicación, Epistemología, Transdisciplina. ResumoEste artigo mostra algumas das características estruturais que procuram enfatizar quais são e em que consistem as principais perspectivas e posições epistemológicas interdisciplinarias no coletivo cientista da chamada Associação Latinoamericana de Pesquisadores da Comunicação  (ALAIC). Também algumas de suas principais distinções com os aportes que por separado geram duas fontes de investigação em comunicação que são a estas datas transcendentais no campo de estudos da comunicação em Latinoamérica: por um lado, com respeito à produção científica gerada pela Escola Latinoamericana da Comunicação (ELACOM). Por outro, com respeito à produção científica que divulgam algumas das mais marcantes revistas latinoamericanas da Comunicação.Palavras-ChaveInterdisciplina, Investigação da Comunicação, Epistemologia, transdisciplina.AbstractThe document shows some of the structural features that seek to emphasize what they are and what the major interdisciplinary perspectives and epistemological positions in the Latin American Communication Researchers. Also some of their main distinctions with the contributions of two important sources in the field of communication studies in Latin America: on one hand, with regard to scientific output generated by the scientific community of the so-called Latin American School of Communication. For other one, with regard to the scientific production that there spread some of the most prominent Latin American journals of CommunicationKey WordsInterdisciplinary, Communication Research, Epistemology, Cross-discipline.


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