scholarly journals Social Media and Social Awareness

2019 ◽  
pp. 425-440
Author(s):  
Xinyue Ye ◽  
Bo Zhao ◽  
Thien Huu Nguyen ◽  
Shaohua Wang
Keyword(s):  
Social Media ◽  
Information Diffusion ◽  
Wide Spectrum ◽  
Social Systems ◽  
Social Awareness ◽  
Human Dynamics ◽  
Digital Earth ◽  
Public Health Emergency Response ◽  
Location Spoofing ◽  
Unique Species

Abstract The human behaviors and interactions on social media have maintained themselves as highly dynamic real-time social systems representing individual social awareness at fine spatial, temporal, and digital resolutions. In this chapter, we introduce the opportunities and challenges that human dynamics-centered social media bring to Digital Earth. We review the information diffusion of social media, the multi-faced implications of social media, and some real-world cases. Social media, on one hand, has facilitated the prediction of human dynamics in a wide spectrum of aspects, including public health, emergency response, decision making, and social equity promotion, and will also bring unintended challenges for Digital Earth, such as rumors and location spoofing on the other. Considering the multifaceted implications, this chapter calls for GIScientists to raise their awareness of the complex impacts of social media, to model the geographies of social media, and to understand ourselves as a unique species living both on the Earth and in Digital Earth.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

scholarly journals EVALUATIVE LANGUAGE IN THE DISCOURSE OF CEBONG VS KAMPRET (‘TADPOLE VS MICROBATS’) ON TWITTER

2020 ◽  
Vol 19 (1) ◽  
pp. 1-8
Author(s):  
Ahmad Fadly
Keyword(s):  
Social Media ◽  
Social Systems ◽  
Research Results ◽  
The Social ◽  
Evaluative Language ◽  
Using Data

As an interactive social media, Twitter gives significat role in creating social systems. Evaluative language was intensively used on the social media. The Cebong vs Kampret issue coloured on Twitter and polarized people. By using data Tweet and Reply from Twitter during 2019 this researcher investigates evaluative language. This research results that Twitter community were very emotionally force and defense on the Cebong vs Kampret issue, depicted from many evaluative languages classified into subsystem attitude. Subsystem graduation was also intensively used in accordance to that issue. It means that Twitter community emphasized on semantic scale in evaluating things and person.

scholarly journals Information Diffusion on Social Media During Natural Disasters

2018 ◽  
Vol 5 (1) ◽  
pp. 265-276 ◽  
Author(s):  
Rongsheng Dong ◽  
Libing Li ◽  
Qingpeng Zhang ◽  
Guoyong Cai
Keyword(s):  
Social Media ◽  
Natural Disasters ◽  
Information Diffusion

GWAP as a Tool to Analyze, Design, and Test Geo-Social Systems

2013 ◽  
pp. 380-407 ◽  
Author(s):  
Martina Deplano ◽  
Giancarlo Ruffo
Keyword(s):  
Social Media ◽  
Information Systems ◽  
Real Time ◽  
Mobile Devices ◽  
General Framework ◽  
Social Dynamics ◽  
Social Systems ◽  
Traffic Information ◽  
Real Time Traffic ◽  
Social Events

In this chapter, the authors discuss the state-of-the-art of Geo-Social systems and Recommender systems, which are becoming extremely popular for users accessing social media trough mobile devices. Moreover, they introduce a general framework based on the interaction among those systems and the “Game With A Purpose” (GWAP) paradigm. The proposed framework/platform can help researchers to understand geo-social dynamics in order to design and test new services, such as recommenders of places of interest for tourists, real-time traffic information systems, personalized suggestions of social events, and so forth. To target the governance of such complexity, relevant data must be collected by the investigators, shared with the community, and analyzed to find dynamical patterns that correlate spatial-temporal information with the user’s preferences and objectives. The authors argue that the GWAP approach can be exploited to successfully satisfy many of these tasks.

Reconciling Social Media with Luxury Fashion Brands

2015 ◽  
pp. 917-945 ◽  
Author(s):  
Wilson Ozuem ◽  
Kerri Tan
Keyword(s):  
Social Media ◽  
Information Diffusion ◽  
Cultural Transformation ◽  
Marketing Communications ◽  
Communication Media ◽  
Communications Media ◽  
Customer Expectations ◽  
Fashion Brand ◽  
Social Media Platforms ◽  
Human Association

Modern developments in communication media are creating new networks of information diffusion which are profoundly altering the way in which people can construct shared ‘realities'. Internet along with its prototypical subsets, notably social media, is enabling the emergence of new mechanism of human association which are shaped by – yet also shape – the development of this new medium of communication. This chapter integrates social media theory and luxury fashion brand theory arguments to examine the knowledge benefits that this cultural transformation provides to the development of a marketing communications programme. The authors argue that the key to providing an effective marketing communication programme is understanding and responding to customer expectations through the integration of social media platforms and traditional marketing communications media.

Social data collection and analyses

2021 ◽  
pp. 53-76
Author(s):  
Marie J. E. Charpentier ◽  
Marie Pelé ◽  
Julien P. Renoult ◽  
Cédric Sueur
Keyword(s):  
Social Relationships ◽  
Information Diffusion ◽  
Social Systems ◽  
Large Data ◽  
Natural Environments ◽  
Data Sets ◽  
Large Array ◽  
Fine Grained ◽  
Network Analyses ◽  
Analytical Tools

Sampling accurate and quantitative behavioural data requires the description of fine-grained patterns of social relationships and/or spatial associations, which is highly challenging, especially in natural environments. Although behavioural ecologists have tackled systematic studies on animals’ societies since the nineteenth century, new biologging technologies have the potential to revolutionise the sampling of animals’ social relationships. However, the tremendous quantity of data sampled and the diversity of biologgers (such as proximity loggers) currently available that allow the sampling of a large array of biological and physiological data bring new analytical challenges. The high spatiotemporal resolution of data needed when studying social processes, such as disease or information diffusion, requires new analytical tools, such as social network analyses, developed to analyse large data sets. The quantity and quality of the data now available on a large array of social systems bring undiscovered outputs, consistently opening new and exciting research avenues.

Hyperlocal Based Support and Information Diffusion in Social Media

2019 ◽  
Author(s):  
Umasankar Das ◽  
Atanu Basu ◽  
Girija Prasad Mohapatra ◽  
Swabhiman Chowdhury
Keyword(s):  
Social Media ◽  
Information Diffusion

Performatywne alter ego

2019 ◽  
Vol 26 (26) ◽  
pp. 108-133
Author(s):  
Agata Szuba Szuba
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Wide Spectrum ◽  
Art Gallery ◽  
Leaving Home ◽  
New Methods ◽  
The Social ◽  
Art Scene ◽  
Alter Ego ◽  
Global Art

The dynamic development of the Internet and the constant search for new ways of reaching the user bring about the availability of materials that were previously unattainable. Performance art, thanks to its special openness to new methods of expression, reaches the mass media, while showing the individual’s psyche and character of the author’s work. The set of gestures, their sequence and narration are the basis for creating performance art, understood not only as a clear alternative to conventional art, but also characterized by unpredictability, in which the viewer is not prepared for the way messages are received. Undoubtedly, social platforms create an illusion. “The influencer” can reach thousands of viewers and gain fame without leaving home. Without a doubt, social media have created a new entry point to the global art scene, opening way to a wide spectrum of diverse artistic activities. The method of recording, the non-cutaneous nature of the phenomenon makes it possible to own performative actions. The context of a performance is particularly important. It affects what can be universally recognized as art. The question arises (since we distinguish two values of the performative action: in the art gallery and on the street), what frames on the social media allow the audience to interpret it as art, and assuming that it is an art, does it change the perception of a given phenomenon?

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