Knowledge as a Social Medium

The article considers proper legislation as an essential prerequisite for actualization of NPOs comparative advantages. Restrictions imposed on NPOs are reasonable if they are compensated by benefits from greater trust. The rigidity of constrains and requirements should be optimized while accounting for peculiarities of a social medium, the state of the nonprofit sector, and the governments readiness to encourage the development of the latter. As empirical data suggests, Russian NPOs being on different stages of maturity need separate legal treatment. In the meanwhile, interests that prevail in the NPOs community are not always conducive to rapid changes.

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Framing of visual content shown on popular social media may affect viewers’ attitudes to threatened species

Scientific Reports ◽

10.1038/s41598-021-92815-7 ◽

2021 ◽

Vol 11 (1) ◽

Author(s):

Fernando Ballejo ◽

Pablo Ignacio Plaza ◽

Sergio Agustín Lambertucci

Keyword(s):

Social Media ◽

Threatened Species ◽

Social Medium ◽

Visual Content ◽

Wildlife Species ◽

Mammalian Predators ◽

Negative Comments ◽

Over Time ◽

The Way

AbstractContent published on social media may affect user’s attitudes toward wildlife species. We evaluated viewers’ responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We analyzed videos posted on YouTube that showed vultures interacting with livestock. The videos were negatively or positively framed, and we evaluated viewers’ opinions of these birds through the comments posted. We also analyzed negatively framed videos of mammalian predators interacting with livestock, to evaluate whether comments on this content were similar to those on vultures. We found that the framing of the information influenced the tone of the comments. Videos showing farmers talking about their livestock losses were more likely to provoke negative comments than videos not including farmer testimonies. The probability of negative comments being posted on videos about vultures was higher than for mammalian predators. Finally, negatively framed videos on vultures had more views over time than positive ones. Our results call for caution in the presentation of wildlife species online, and highlight the need for regulations to prevent the spread of misinformed videos that could magnify existing human-wildlife conflicts.

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The “Lucky Money” That Started It All—The Reinvention of the Ancient Tradition “Red Packet” in Digital Times

Social Media + Society ◽

10.1177/20563051211041643 ◽

2021 ◽

Vol 7 (3) ◽

pp. 205630512110416

Author(s):

Yusi (Aveva) Xu

Keyword(s):

Social Relationships ◽

Annual Report ◽

Social Medium ◽

Structured Interviews ◽

Cultural Economic ◽

Virtual Groups ◽

Gift Economy ◽

Active User ◽

Economic Practices ◽

The Way

In August 2020, President Trump attempted to ban WeChat, indicating the growing impact of the most widely used social medium in China. WeChat enjoys a monthly active user base of 1.2 billion, but the Internet giant’s story started with a humble function, “Red Packet.” The function of Red Packet paved the way for WeChat to intelligently integrate into the Chinese financial sphere. This study examines the cultural, economic, and relational implications of the digital reinvention of traditional red packet gifts, and monetary giving that represents good luck and well wishes in festive situations. Drawing upon Mauss’ conceptualization of gift economy within the context of contemporary China and the art of social relationships, “ guanxi,” the author closely examines Tencent’s annual report and conducts semi-structured interviews to study WeChat Red Packet (hereafter WCRP) gifting. This article concludes that (1) the obligatory feeling of guanxi management renders WCRP giving, receiving, and reciprocity compulsory practices; (2) WCRP facilitates “immediate reciprocity,” in which, instrumental guanxi may be produced and dissolved instantaneously; (3) the phenomena of social comparison and social hierarchy are mirrored in virtual groups; (4) with platformed sociality and monetizing connectivity, WCRP paved the way for alternative economic practices within Chinese authoritarian capitalism; and (5) WCRP contains characteristics of a personalized gift and materialist commodity.

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ЕКОЛОГІЯ ТА СЕРЕДОВИЩЕЗНАВСТВО ЯК НАУКИ І СПЕЦІАЛЬНОСТІ

Scientific Issue Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: Biology ◽

10.25128/2078-2357.19.2.11 ◽

2019 ◽

Vol 76 (2) ◽

pp. 64-71

Author(s):

P. S. Hnativ ◽

I. Ja. Kaprus ◽

P. R. Xirivs`kyj ◽

О. D. Zynjuk ◽

B. V. Krektun ◽

...

Keyword(s):

Human Activity ◽

Natural Environment ◽

Environmental Science ◽

Science Studies ◽

Social Medium ◽

Toxic Waste ◽

Ecological Knowledge ◽

Nature Protection ◽

Human Environment ◽

The World

The tendencies in the development of the scientific-methodological and educational-methodical sphere related to the problems of deepening ecological knowledge, the ecologization of the spheres of productive and non-productive activities and education in particular, are analyzed. The world tendencies and main features of the current situation in environmental education in Ukraine are outlined. The necessity of entering the world standards of studying and assessing the state of the natural environment and the human environment is emphasized. The scheme of methodological structuring and improvement of the new in Ukraine, but well-established in European countries, the field of research and practical knowledge - environmental science – is presented. The environmental science is concerned with the study of all levels of the natural environment, from the cosmic to the intracellular, as well as all levels of the anthropic environment, from the technogenic to the productive, from the socio-cultural to the spiritual-aesthetic. A unique phenomenon of nature is the recognition of multi-level biotic – intra-ecosystem and intra-organismal environments. The subject matter of environmental science is constituted by the scientific foundations of the balanced coexistence of the medium-forming animate and inanimate natural systems and the human community, the methods of rational use of real-energy natural resources for the benefit of mankind without the destruction of the environment. The environmental science aims at the development and promotion of reasonable principles of coexistence of natural and social medium-forming systems in the environment in order to preserve the possibility of satisfying present and future generations of their material and non-material needs. As a system of knowledge, the science of the environment is filled with new information about the evolutionary unity of the material inanimate and living world, the role of science and spirituality in its understanding and preservation. Based on modern scientific and philosophical principles, the perception and importance of the biotic systems, biodiversity and eco-means of all levels is grounded. The environmental science studies the history of the emergence of the human population, its transformation into planetary geological force. Various spheres of human activity are considered, such as urbanization, social hygiene and health, agricultural production, food supply and threats typical of these activities. An inseparable part of education in environmental science is the knowledge of physical real-energy resources and the values of stability of inanimate medium-forming systems. Here, it is necessary to obtain geological knowledge, to study atmospheric phenomena, climate, water resources, natural disasters, as well as ways to control and protect them from pollution, destabilization or depletion. The current section of environmental science deals with the problems of civilization development and the latest achievements in such areas as renewable and safe energy, minimization and neutralization of solid and toxic waste, sustainable urbanization, non-destructive for environment and resources economics, balanced policies and legislation. Nonetheless important is active and optimistic promotion of the necessity to introduce principles of sustainable (eco-safety) development in all spheres of human activity, the formation of the mindset on the inevitability of transition to an economical way of life of an individual and civilization, the need to take an active civil position in society to preserve the environment. The list of priority disciplines for obtaining an education in the specialty of Environmental Protection Technologies is given. It is emphasized that the differentiation of the spheres of research and the study of general ecology and environmental science will allow us to streamline and improve the quality and pace of the ecologization of public consciousness. The implementation of above mentioned ideas will improve the results of environmental and nature protection activities, and will also contribute to the ongoing ecological research.

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Making fans go "GAGA": intimacy, identity and brand building through Twitter

10.32920/ryerson.14666427.v1 ◽

2021 ◽

Author(s):

Laura D’angelo

Keyword(s):

Social Media ◽

Intimate Relationships ◽

Brand Management ◽

Music Industry ◽

Social Medium ◽

Digital Platforms ◽

Fan Identification ◽

Brand Building ◽

Online Platforms ◽

Lady Gaga

While the use of digital platforms has harmed some aspects of the music industry, it has also created new opportunities for artists to prosper in terms of marketing, branding, communication and to ultimately become cultural entrepreneurs. Twitter in particular is a social networking service (SNS) that is ideal for studying fan celebrity interactions, as it is a safe space for celebrities to market, brand and communicate with fans through strategic discourse in an informal environment. With SNS such as Twitter, fans now have the opportunity to build seemingly intimate relationships with celebrities, becoming cocreators of content. Widely acknowledged for her unparalleled relationships and interactions with fans on Twitter, singer Lady Gaga, has achieved success and long term viability amidst digitalization through her strategic use of online platforms to not only promote and strengthen her brand, but to build intimate relationships with her fans. Lady Gaga exemplifies how the digitalization of the music industry and growth of online platforms drive artists to take on new roles as entrepreneurs marketers and as conversationalists with fans. As such, this paper presents a review of the extant literature of studies that have explored the connection between celebrity brand building and representation on social media and how fan identification, interaction and intimacy are forged via social media discourse. This is followed by a qualitative discourse analysis of 904 tweets and retweets collected from Lady Gaga’s Twitter account from May 31st, 2015 until April 31st, 2016. This analysis serves to develop an understanding of how language is being used actively, persuasively and to isolate patterns in Lady Gaga’s Twitter discourse. This includes key terms, phrases and overall frequency of these. In analyzing how Lady Gaga uses strategic discourse on Twitter, we can build a greater understanding of how this social medium is used to build intimacy with fans. From this knowledge, both artists and marketers can emulate this model for effective brand management on social media, particularly on Twitter.

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INFLUENCE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON DEMOCRATIC PROCEDURES

CULTURE AND SAFETY ◽

10.25257/kb.2021.3.16-21 ◽

2021 ◽

Vol 3 ◽

pp. 16-21

Author(s):

S. FURS ◽

Keyword(s):

Artificial Intelligence ◽

Negative Impact ◽

Social Medium ◽

Potential Risks ◽

The Given

The article considers the specifics of the artificial intelligence (AI) technologies implementation and adaptation into social medium; it shows the interaction between the given process and democratic procedures. The author of the article emphasizes the fact that, in addition to the powerful results, AI technologies bear the potential risks to democratic procedures that are not studied enough. These risks result from the openness of AI technology in terms of purposes of use and application areas. To neutralize its negative impact and manifestation in future, an active study of this problem is required within the framework of the regulatory sphere. The article is dedicated to the consideration of this issue.

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