Pricing strategies of dual-channel green supply chain considering Big Data information inputs

Pricing Strategies of Dual-channel Green Supply Chain Considering Big Data Information Inputs

10.21203/rs.3.rs-980112/v1 ◽

2021 ◽

Author(s):

Pan Liu ◽

Feng-jie Zhang

Keyword(s):

Big Data ◽

Supply Chain ◽

Cost Sharing ◽

Wholesale Price ◽

Green Supply Chain ◽

Market Demand ◽

Dual Channel ◽

Pricing Rules ◽

Green Production ◽

Online Channel

Abstract In the Big Data environment, when green manufacturers invest in the green production technology, to satisfy consumer demand timely and accurately, they may begin to gain consumer performance information (hereafter, CBDI) to design and produce product. However, these will go up their extra costs. Meanwhile, for a green manufacturer who sells the green product through the online channel and the offline channel, the expression of its market demand needs to rethink in the new environment. In these conditions, for a dual-channel green supply chain (hereafter, DGSC), chain members pay more attention on the pricing problems considering the inputs of CBDI and greening R&D. Hence, to resolve this question, a DGSC a green manufacturer selling by the online channel and with one retailer selling by the offline channel was chosen. Afterwards, the demand function of the DGSC was revised, and we analyzed the profits models and its pricing rules in the proposed four common cost-sharing models. Results indicate that whether the retailer bears the CBDI costs or the greening R&D costs, the retailer will not change its retail price. If the retailer can bear some CBDI costs, the alteration tendencies of the best wholesale price are related to the cost-sharing parameter.

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Dynamic vs. Static Wholesale Pricing Strategies in a Dual-Channel Green Supply Chain

Complexity ◽

10.1155/2019/8497070 ◽

2019 ◽

Vol 2019 ◽

pp. 1-14 ◽

Cited By ~ 7

Author(s):

Yongzhao Wang ◽

Xiaojie Sun

Keyword(s):

Energy Efficiency ◽

Supply Chain ◽

High Energy ◽

Pricing Strategy ◽

Green Supply Chain ◽

Green Product ◽

Pricing Strategies ◽

Direct Channel ◽

Dual Channel ◽

Wholesale Pricing

With the improvement of social environmental awareness, the dual-channel green product sales mode has been widely used by many manufacturing firms. In this paper, we consider a dual-channel green supply chain where one manufacturer produces a green product and sells it through one retail channel and its own direct channel. Consumers in the two channels have different perceptions of the product energy efficiency level due to different purchasing experiences. The product energy efficiency level evolves over time and is characterized as a dynamic variable. By developing and solving the Stackelberg differential game problems under the dynamic and static wholesale pricing strategies, respectively, we obtain the main results in this paper. First, the manufacturer has more incentives to invest in green innovation when more consumers buy the green product through the direct channel. Second, the manufacturer prefers to adopt the dynamic wholesale pricing strategy in most cases and prefers the static one only when the consumers in both channels have relatively high energy efficiency perceptions. By introducing the transfer payment contract, we show that the static wholesale pricing strategy may be the better choice, which leads to a win-win outcome for both members. Finally, sensitivity analysis further provides some managerial insights and verifies the robustness of the results.

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Pricing strategies in a dual-channel green supply chain with cannibalization and risk aversion

Operations Research Perspectives ◽

10.1016/j.orp.2019.100118 ◽

2019 ◽

Vol 6 ◽

pp. 100118 ◽

Cited By ~ 5

Author(s):

Syed Asif Raza ◽

Srikrishna Madhumohan Govindaluri

Keyword(s):

Supply Chain ◽

Risk Aversion ◽

Green Supply Chain ◽

Pricing Strategies ◽

Dual Channel

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Decision and Coordination in a Dual-Channel Three-Layered Green Supply Chain

Symmetry ◽

10.3390/sym10110549 ◽

2018 ◽

Vol 10 (11) ◽

pp. 549 ◽

Cited By ~ 4

Author(s):

Zilong Song ◽

Shiwei He ◽

Baifeng An

Keyword(s):

Sustainable Development ◽

Supply Chain ◽

Environmental Performance ◽

Fresh Produce ◽

Green Supply Chain ◽

Market Demand ◽

Equilibrium Solutions ◽

Sustainable Performance ◽

Dual Channel ◽

Social And Environmental Performance

This paper investigated, for the first time, the game and coordination of a dual-channel, three-layered, green fresh produce supply chain, with regard to its economic, social, and environmental performance. Considering that the market demand is dual-channel priced and sensitive to the degree of greenness and the freshness-level, four game models, under different scenarios have been established. These included a centralized scenario, a decentralized scenario, and two contractual scenarios. The equilibrium solutions under the four scenarios were characterized. From the perspective of a sustainable development, the economic, social, and environmental performance of the supply chain was analyzed. To enhance the supply chain performance, two contract mechanisms were designed and the conditions for a multi-win outcome were obtained. Accordingly, many propositions and management implications were provided. The results showed that, (1) compared to the centralized supply chain case, the performance of the decentralized supply chain case is inferior; (2) in addition to increasing the concentration of the supply chain decisions, the two contracts proposed can effectively coordinate the green supply chain and improve its sustainable performance; and (3) the performance of the supply chain is positively driven by the consumers’ sensitivity to greenness degree and the freshness level of fresh produce. This paper fills a research gap and helps the participants of the channel recognize the operational decision principle of a complex green supply chain, in order to achieve a higher and a long-term sustainable-development performance.

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Pricing Policies in a Retailer Stackelberg O2O Green Supply Chain

Sustainability ◽

10.3390/su12083236 ◽

2020 ◽

Vol 12 (8) ◽

pp. 3236

Author(s):

Gan Wan ◽

Gang Kou ◽

Tie Li ◽

Feng Xiao ◽

Yang Chen

Keyword(s):

Supply Chain ◽

Stackelberg Game ◽

Good Combination ◽

Green Supply Chain ◽

Game Model ◽

Mathematical Function ◽

Pricing Strategies ◽

Direct Channel ◽

Retail Channel ◽

Offline Channels

Due to the popularization of the concept of “new retailing”, we study a new commercial model named O2O (online-to-offline), which is a good combination model of a direct channel and a traditional retail channel. We analyze an O2O supply chain in which manufacturers are responsible for making green products and selling them through both online and offline channels. The retailer is responsible for all online and offline channels’ orders, and the manufacturer gives the retailer a fixed fee. We construct a mathematical function model and analyze the greenness and pricing strategies of centralized and decentralized settings through the retailer Stackelberg game model. Due to the effects of the double marginalization of supply chain members, we adopt a simple contract to coordinate the green supply chain. The paper’s contributions are that we obtain pricing and greening strategies by taking the cooperation of offline channels and online channels into consideration under the O2O green supply chain environment.

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