scholarly journals Pricing Policies in a Retailer Stackelberg O2O Green Supply Chain

2020 ◽  
Vol 12 (8) ◽  
pp. 3236
Author(s):  
Gan Wan ◽  
Gang Kou ◽  
Tie Li ◽  
Feng Xiao ◽  
Yang Chen
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Good Combination ◽  
Green Supply Chain ◽  
Game Model ◽  
Mathematical Function ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Retail Channel ◽  
Offline Channels

Due to the popularization of the concept of “new retailing”, we study a new commercial model named O2O (online-to-offline), which is a good combination model of a direct channel and a traditional retail channel. We analyze an O2O supply chain in which manufacturers are responsible for making green products and selling them through both online and offline channels. The retailer is responsible for all online and offline channels’ orders, and the manufacturer gives the retailer a fixed fee. We construct a mathematical function model and analyze the greenness and pricing strategies of centralized and decentralized settings through the retailer Stackelberg game model. Due to the effects of the double marginalization of supply chain members, we adopt a simple contract to coordinate the green supply chain. The paper’s contributions are that we obtain pricing and greening strategies by taking the cooperation of offline channels and online channels into consideration under the O2O green supply chain environment.

Revenue Sharing Contract of Green Supply Chain under Manufacturer Risk-Aversion

2014 ◽  
Vol 697 ◽  
pp. 482-487
Author(s):  
Shi Ying Jiang ◽  
Chun Yan Ma
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Risk Aversion ◽  
Stackelberg Game ◽  
Wholesale Price ◽  
Revenue Sharing ◽  
Green Supply Chain ◽  
Game Model ◽  
Product Price ◽  
Revenue Sharing Contract

Background on two stages green supply chain consisting of a manufacturer and a retailer, considering the degree of risk aversion and product greenness, consumer preferences and other factors, the centralized decision-making game model and manufacturer-leading Stackelberg game model are established.Then two game models are compared. The interaction of product greenness, wholesale price, product price,and risk aversion utility for manufacturers and retailers are also disscussed. Finally, the revenue sharing contract is applied to coordinate the green supply chain . The results show that:(1) In the centralized decision-making model, there is a critical value of the product green degree; (2)In manufacturer-leading Stackelberg game model, the higher the green degree of the product, the higher the manufacturer's wholesale price,and the wholesale price increases as risk aversion degree of manufacturers improves;(3)The revenue sharing contract can coordinate this type of green supply chain under manufacturers risk-averse.

Dynamic cooperative advertising strategy in OAO supply chain with customer return

2020 ◽  
Vol 54 (5) ◽  
pp. 1537-1553
Author(s):  
Duanyang Cao ◽  
Xumei Zhang ◽  
Lingli Yang ◽  
Jian Xiao
Keyword(s):  
Supply Chain ◽  
Cost Sharing ◽  
Stackelberg Game ◽  
Influence Factors ◽  
Third Party ◽  
Direct Channel ◽  
Decentralized System ◽  
Optimal Advertising ◽  
Retail Channel ◽  
Customer Returns

Nowadays many manufacturers are increasingly adopting their own online direct channel and the offline retail channel to sell their products as the quick development of e-commerce and third party logistics. To gain more and more market share, the manufacturer and the retailer implement unconditional return strategy, which does not affect secondary sales. We build a differential game model for the optimal advertising and the optimal advertising cost sharing proportion for centralized and decentralized OAO (Online and Offline) supply chain considering customer returns rates. We further analyze how the returns rates affect the optimal decisions of the manufacturer and the retailer. The results show that the returns rates, the brand reputation and the influence factors of retail channel goodwill on demand of online direct channel strongly influence the optimal advertising decisions. Furthermore, the retailer does not support for the manufacturer advertising efforts in Stackelberg game. Compared with the centralized OAO supply chain, the decentralized system results in channel inefficiency. To coordinate the channels, we design a two-way advertising cost-sharing contract. By this contract, each member of the supply chain reaches a win-win situation and is willing to cooperate. Numerical studies verify the conclusions of this paper.

scholarly journals Dynamic vs. Static Wholesale Pricing Strategies in a Dual-Channel Green Supply Chain

Complexity ◽  
2019 ◽  
Vol 2019 ◽  
pp. 1-14 ◽  
Author(s):  
Yongzhao Wang ◽  
Xiaojie Sun
Keyword(s):  
Energy Efficiency ◽  
Supply Chain ◽  
High Energy ◽  
Pricing Strategy ◽  
Green Supply Chain ◽  
Green Product ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Dual Channel ◽  
Wholesale Pricing

With the improvement of social environmental awareness, the dual-channel green product sales mode has been widely used by many manufacturing firms. In this paper, we consider a dual-channel green supply chain where one manufacturer produces a green product and sells it through one retail channel and its own direct channel. Consumers in the two channels have different perceptions of the product energy efficiency level due to different purchasing experiences. The product energy efficiency level evolves over time and is characterized as a dynamic variable. By developing and solving the Stackelberg differential game problems under the dynamic and static wholesale pricing strategies, respectively, we obtain the main results in this paper. First, the manufacturer has more incentives to invest in green innovation when more consumers buy the green product through the direct channel. Second, the manufacturer prefers to adopt the dynamic wholesale pricing strategy in most cases and prefers the static one only when the consumers in both channels have relatively high energy efficiency perceptions. By introducing the transfer payment contract, we show that the static wholesale pricing strategy may be the better choice, which leads to a win-win outcome for both members. Finally, sensitivity analysis further provides some managerial insights and verifies the robustness of the results.

scholarly journals Environmental Investment Decision of Green Supply Chain considering the Green Uncertainty

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Shaobo Wu ◽  
Xun Yao ◽  
Guangdong Wu
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Stackelberg Game ◽  
Investment Decision ◽  
Threshold Value ◽  
Green Supply Chain ◽  
Game Model ◽  
Investment Decision Making ◽  
Cost Coefficient ◽  
Green Investment

The uncertainty of eco-friendly intermediate components has an important impact on green supply chain decisions. In this paper, the Stackelberg game model of green investment decision-making among enterprises is established by considering the case of the supplier’s green investment alone and the case of the manufacturer and the supplier’s joint green investment. The influence of green uncertainty on enterprise’s decision-making is analyzed, and the green investment decision-making strategies of both sides in two cases are compared. There are four main conclusions derived from the results: (i) with the increase in the supplier’s green cost coefficient, the supplier will reduce the green investment and the manufacturer will reduce the share of the green costs; (ii) with a decrease in uncertainty for eco-friendly intermediate components and the increase in their feasibility factor, the supplier will increase the greenness of intermediate components and increase the investment in environment, and the manufacturer will reduce the share of the green costs; (iii) the increase in the manufacturer’s share of green costs will promote the supplier to increase the greenness of intermediate components and increase its green investment, which shall increase the supplier’s optional choice space of for green investment; (iv) in the case of the manufacturer and the supplier jointly making a green investment, the threshold value for the environmental input of the supply chain members (i.e., the manufacturer and the supplier) is lower, and the supply chain members will have more choice space. At the same time, the care for environment in the case of a cooperative is higher than that in the case of a supplier investing alone.

scholarly journals Single-Manufacturer Multi-Retailer Supply Chain Models with Discrete Stochastic Demand

2021 ◽  
Vol 13 (15) ◽  
pp. 8271
Author(s):  
Yaqing Xu ◽  
Jiang Zhang ◽  
Zihao Chen ◽  
Yihua Wei
Keyword(s):  
Dynamic Programming ◽  
Supply Chain ◽  
Computational Complexity ◽  
Stackelberg Game ◽  
Programming Model ◽  
Dynamic Programming Method ◽  
Game Model ◽  
Chain Model ◽  
Stochastic Demands ◽  
Demand Models

Although there are highly discrete stochastic demands in practical supply chain problems, they are seldom considered in the research on supply chain systems, especially the single-manufacturer multi-retailer supply chain systems. There are no significant differences between continuous and discrete demand supply chain models, but the solutions for discrete random demand models are more challenging and difficult. This paper studies a supply chain system of a single manufacturer and multiple retailers with discrete stochastic demands. Each retailer faces a random discrete demand, and the manufacturer utilizes different wholesale prices to influence each retailer’s ordering decision. Both Make-To-Order and Make-To-Stock scenarios are considered. For each scenario, the corresponding Stackelberg game model is constructed respectively. By proving a series of theorems, we transfer the solution of the game model into non-linear integer programming model, which can be easily solved by a dynamic programming method. However, with the increase in the number of retailers and the production capacity of manufacturers, the computational complexity of dynamic programming drastically increases due to the Dimension Barrier. Therefore, the Fast Fourier Transform (FFT) approach is introduced, which significantly reduces the computational complexity of solving the supply chain model.

scholarly journals Research on Pricing Decision of Direct Sales Green Supply Chain Based on Consumers’ Valuation

2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Yong-Gang Ye ◽  
Xiao-Feng Liu
Keyword(s):  
Supply Chain ◽  
Simulation Analysis ◽  
Stackelberg Game ◽  
Game Model ◽  
Direct Sales ◽  
Equilibrium Prices ◽  
Theoretical Support ◽  
Pricing Decision ◽  
Negative Effect ◽  
Product Valuation

Consumer’s valuation of merchandise is an important factor affecting consumer buying behavior. When the consumer’s valuation exceeds the price of product, the consumer generally makes a decision to purchase the product; conversely, when the consumer’s estimate is lower than the price of product, the consumer will usually refuse to buy the product. From the perspective of consumer product valuation, this study assumed that the consumer’s product valuation obeys a uniform distribution, and a novel consumer demand function was proposed. On this basis, we studied enterprises’ pricing decisions in the supply chain of green agricultural products and obtained the equilibrium prices and optimal profits of the enterprises in several different scenarios, including Vertical Nash game model (VNM), firm A Stackelberg game model (FASM), firm B Stackelberg game model (FBSM), and cooperative game model (CM). In addition, the influence of parameters, such as green level, green preference payment coefficient, and green cost on the optimal profit, was discussed based on game theory and numerical simulation analysis. It was found that equilibrium prices always existed in several different scenarios, and when consumer’s green preference payment coefficient was large enough, the optimal profit of firm B was greater than the optimal profit of firm A. Furthermore, in CM, the sum of optimal profit of firm A and optimal profit of firm B is maximum for four scenarios. Finally, in the three competitive scenarios, green level, green preference payment coefficient, and green cost, have a positive or negative effect on the optimal profits of firm A or firm B. The research conclusions of this study provided theoretical support for the decision-making of enterprises and related management departments.

scholarly journals Financing and pricing strategies of construction supply chain under capital constraint

2021 ◽  
Vol 336 ◽  
pp. 09004
Author(s):  
Yuxin Wen ◽  
Linyi Wu ◽  
Fengmin Yao
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Stackelberg Game ◽  
Distribution Model ◽  
Pricing Strategies ◽  
External Financing ◽  
Pricing Decision ◽  
Decentralized Decision Making ◽  
Internal Financing ◽  
Decision Making Model

Affected by factors such as cost, the financial constraints faced by the supply chain are becoming more and more severe. This paper constructs a financing and pricing decision-making model for the construction supply chain under capital constraints, and uses Stackelberg game theory to analyze and obtain the best financing and pricing strategy for the construction supply chain under the internal and external financing modes. The study found that when centralized decision-making is adopted, there is a profit distribution model that makes the profits obtained by construction developers and contractors greater than the profits obtained in decentralized decision-making; the internal financing model of the construction supply chain is better than external financing, and can enable the construction supply chain get higher profits.

scholarly journals Research on an Enterprise Remanufacturing Strategy Based on Government Intervention

Energies ◽  
2020 ◽  
Vol 13 (24) ◽  
pp. 6549
Author(s):  
Jian Cao ◽  
Jiayun Zeng ◽  
Yuting Yan ◽  
Xihui Chen
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Government Regulation ◽  
Stackelberg Game ◽  
Government Intervention ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Social Benefits ◽  
Chain Management ◽  
The Government

Due to rapid economic development and population growth, environmental pollution problems such as urban pollution and depletion of natural resources have become increasingly prominent. Municipal solid waste is part of these problems. However, waste is actually an improperly placed resource. As a part of green supply chain management, remanufacturing can turn waste products into remanufactured products for resale. Based on the development status of China’s remanufacturing industry, this paper establishes three Stackelberg game models, namely the free recycling model (model N), the government regulation model based on the reward–penalty mechanism (model G), and the government dual-intervention model (model GF). In this study, the standard solution method for the Stackelberg game method, namely the backward induction method, is applied to solve the dynamic game equilibrium. For comparison, a further numerical analysis is also carried. The research results show that: (1) in the closed-loop supply chain based on remanufacturing, the strengthening of cooperation between manufacturers and remanufacturers is beneficial in terms of maximizing supply chain profits; (2) in order to maximize social benefits, the government needs to intervene in green supply chain management; (3) government regulation is particularly important when the remanufacturing industry is in the initial stage of development; (4) government intervention needs to be based on the development level of the remanufacturing industry; (5) in order to maximize social benefits, it is recommended that the government consider the ratio between the green consumption subsidies and the taxes on new products.

scholarly journals Pricing Decisions of a Dual-Channel Closed-Loop Supply Chain under Uncertain Demand of Indirect Channel

2016 ◽  
Vol 2016 ◽  
pp. 1-13 ◽  
Author(s):  
Jie Gao ◽  
Xiong Wang ◽  
Qiuling Yang ◽  
Qin Zhong
Keyword(s):  
Supply Chain ◽  
Closed Loop ◽  
Stackelberg Game ◽  
Uncertain Demand ◽  
Direct Channel ◽  
Closed Loop Supply Chain ◽  
Pricing Decisions ◽  
Dual Channel ◽  
Decentralized Decision Making ◽  
The Impact

The dual-channel closed-loop supply chain (CLSC) which is composed of one manufacturer and one retailer under uncertain demand of an indirect channel is constructed. In this paper, we establish three pricing models under decentralized decision making, namely, the Nash game between the manufacturer and the retailer, the manufacturer-Stackelberg game, and the retailer-Stackelberg game, to investigate pricing decisions of the CLSC in which the manufacturer uses the direct channel and indirect channel to sell products and entrusts the retailer to collect the used products. We numerically analyze the impact of customer acceptance of the direct channel (θ) on pricing decisions and excepted profits of the CLSC. The results show that when the variableθchanges in a certain range, the wholesale price, retail price, and expected profits of the retailer all decrease whenθincreases, while the direct online sales price and manufacturer’s expected profits in the retailer-Stackelberg game all increase whenθincreases. However, the optimal recycling transfer price and optimal acquisition price of used product are unaffected byθ.

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