Study on the influencing factors of unplanned consumption in a large online promotion activity

2016 ◽  
Vol 16 (4) ◽  
pp. 453-477 ◽  
Author(s):  
Qiang Yan ◽  
Lingli Wang ◽  
Wenjing Chen ◽  
Junghoo Cho
Keyword(s):  
Influencing Factors ◽  
Promotion Activity

Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity

2019 ◽  
Vol 17 (2) ◽  
pp. 88-101 ◽  
Author(s):  
Qihua Liu ◽  
Fuguo Zhang
Keyword(s):  
Social Environment ◽  
Influencing Factors ◽  
Purchase Behavior ◽  
Mobile Users ◽  
Impulse Buying ◽  
Mobile Platforms ◽  
Situational Variables ◽  
Promotion Activity ◽  
Impulse Purchase ◽  
Impulse Buying Tendency

A large online promotion activity provides a new shopping context for mobile users where situational variables impact consumer behaviors simultaneously. A multitude of evidences show that mobile users are more prone to impulsive in the large online promotion activity, yet relatively limited knowledge is available on this phenomenon. The purpose of this article is to answer the question of what are the important contextual drivers that lead to occurrence of mobile users' impulse purchase behavior in the “Double 11” promotion. The results show that promotion, impulse buying tendency, social environment, aesthetics and interactivity of mobile platforms, and time available are key determinants of mobile users' urge to buy impulsively. Implications for managers and scholars are further discussed.

POSSIBLE INFLUENCING FACTORS OF BOWEL CLEANLINESS DURING COLONOSCOPY

2018 ◽  
Author(s):  
I Iozsef ◽  
O Ilyés ◽  
P Miheller ◽  
AV Patai
Keyword(s):  
Influencing Factors

Reliability-Based Assessment of the Truck Safe Following Distance Considering Multiple Influencing Factors

CICTP 2017 ◽  
2018 ◽  
Author(s):  
Bowen Dong ◽  
Wenjun Du ◽  
Feng Chen ◽  
Qi Deng ◽  
Xiaodong Pan
Keyword(s):  
Influencing Factors

Entrepreneurial Mindset

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Nusa FAIN ◽  
Michel ROD ◽  
Erik BOHEMIA
Keyword(s):  
Influencing Factors ◽  
Future Study ◽  
Engineering Students ◽  
Initial Study ◽  
Longitudinal Survey ◽  
Teaching Approaches ◽  
Approaches To Teaching ◽  
Design Students ◽  
Commerce Students ◽  
Case Based

This paper explores the influence of teaching approaches on entrepreneurial mindset of commerce, design and engineering students across 3 universities. The research presented in this paper is an initial study within a larger project looking into building ‘entrepreneurial mindsets’ of students, and how this might be influenced by their disciplinary studies. The longitudinal survey will measure the entrepreneurial mindset of students at the start of a course and at the end. Three different approaches to teaching the courses were employed – lecture and case based, blended online and class based and fully project-based course. The entrepreneurial mindset growth was surprisingly strongest within the engineering cohort, but was closely followed by the commerce students, whereas the design students were slightly more conservative in their assessments. Future study will focus on establishing what other influencing factors beyond the teaching approaches may relate to the observed change.

Frequency of tetanus vaccination in pregnant women attending to the child birth preparation classes and influencing factors

2015 ◽  
Vol 19 (2) ◽  
pp. 84-89
Author(s):  
Nuriye Büyükkayacı Duman ◽  
Gülay Yılmazel ◽  
Ayşe Burcu Başcı ◽  
Derya Yüksel Koçak
Keyword(s):  
Pregnant Women ◽  
Influencing Factors ◽  
Child Birth ◽  
Birth Preparation ◽  
Tetanus Vaccination
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