Purpose
– This paper aims to demonstrate how consolidation within Europe’s mobile telecommunication markets requires willing buyers and sellers.
Design/methodology/approach
– After highlighting the resurgence in merger and acquisition (M
&
A) activity in mobile telecommunications, the paper draws on a variety of secondary sources to analyse the strategies of three companies.
Findings
– The paper highlights the interwoven nature of the strategies of three companies: BT, Hutchison Whampoa and Telefónica. BT has returned to the mobile telecommunications market in the UK, with the company it did not acquire being purchased by Hutchison. As Hutchison implements a “double or quits” strategy in Europe, it has acquired operations from Telefónica, which, in turn, has exited most of its non-Spanish European operations to focus on Latin America.
Research limitations/implications
– The paper relies on secondary data and thus highlights the challenges of doing so and the need for more information regarding M
&
As to be in the public domain.
Practical implications
– There is a need to adopt a sector-wide or regional approach for analysing the strategies of telecommunication companies.
Originality/value
– The paper uniquely provides an overview of three corporate strategies to show how they interact with one another.