In the modern condition the cleaner production is a necessary component for achieving sustainable development. Promotion of the company’s green competitiveness impossible without implementation the green technologies and cleaner production. The purpose of the paper is generalizing the main approaches to understanding the cleaner production given the opportunity to emphasize its key elements. Authors underlined the main targets of cleaner production. For promoting better understanding of cleaner production among companies the nine guiding principles were formulated. The main spheres where principles have to work: products and packaging, services, wastes, ecologically incompatible byproducts, energy and materials, technologies, and work practices, work places, security and well-being, communities around work places. They connected with the all stage of production and commerce process. In the paper determined corporate strategies for successful implementation of cleaner production. The key elements of strategies are efficiency and implementation of renewable energy technologies. In the paper authors generalized the main spheres cleaner production. The author emphasizes that the implementation of cleaner production practices nee d a wide understanding of the necessity of their development and providing across the society. Thus, the co-benefits of its promotion are increased productivity, established employer moral and green ethics, improved competitive positioning, enhanced green corporate image and companies’ reputation. Author emphasises that cleaner production promotion has to include activities connected with raising stakeholder’s environmental awareness, compilation and dissemination of up-to-date information on cleaner production practices and green technologies; human resources development; providing demonstration projects in different sub-sectors and locations in the country. Generalizing the scientific background about the perspectives and challenges of cleaner production implementation give the opportunity to formulate the main barriers of cleaner production development.
CLEANER PRODUCTION AS A DRIVER OF GREEN COMPETITIVENESS
