The effects of market orientation and service innovation on service industry performance: An empirical study

2010 ◽  
Vol 3 (3-4) ◽  
pp. 161-171 ◽  
Author(s):  
Colin C. Cheng ◽  
Dennis Krumwiede
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Service Industry ◽  
Service Innovation ◽  
Industry Performance

scholarly journals Achieving Service innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management

2014 ◽  
Vol 2 (2) ◽  
pp. 19-28 ◽  
Author(s):  
Asad Ullah ◽  
Mansoora Ahmed ◽  
Dmitry V. Zhukov
Keyword(s):  
Knowledge Management ◽  
Organizational Performance ◽  
Market Orientation ◽  
Relationship Marketing ◽  
Manufacturing Industry ◽  
Service Industry ◽  
Empirical Studies ◽  
Service Innovation ◽  
The Past

Market orientation is a widely discussed concept in marketing literature while relationship marketing has emerged as an important paradigm over the past decade. Research has shown the significance of relationship marketing for increased sales and enhanced organizational performance. On the other hand, knowledge management is also an important agenda for organizations. Prevalent approach of service dominant logic has raised the interest of researchers in studying service as science. Both manufacturing industry and service industry rely on service innovations for success and competitive advantage. This paper theoretically analyzes the role of market orientation, relationship marketing and knowledge management and proposes a theoretical framework for their combined effect on service innovation. The framework is proposed for researchers to conduct further empirical studies in order to test its validity in practical work environment.

Service Innovation Capability in Social and Health Care SMEs: The Impact of Market Orientation and Technology Orientation

2021 ◽  
Vol 29 (03) ◽  
pp. 183-206
Author(s):  
Sanna Joensuu-Salo ◽  
Emilia Kangas ◽  
Jutta Mäkipelkola
Keyword(s):  
Health Care ◽  
Market Orientation ◽  
New Technologies ◽  
Service Innovation ◽  
Important Variable ◽  
Innovation Capability ◽  
Mixed Methods Design ◽  
Long Run ◽  
Technology Orientation ◽  
The Impact

Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if a firm wishes to develop an innovation superior to the competition, it must have both a strong technology orientation and a strong market orientation. The objective of this study was to examine the effect of market orientation and technology orientation on service innovation capability in SMEs operating in the field of social and health care. In addition, this study examined the obstacles to using digitalization and new technologies in service innovations. Mixed methods design was applied so both quantitative and qualitative data was used. The results from the quantitative part of this study show that both technology orientation and market orientation have a positive and statistically significant effect on service innovation capability in SMEs operating in the field of social and health care. Furthermore, market orientation is the most important variable in the model. The results from the qualitative element again show that some of the hindering factors of using digitalization and new technologies arise from practices and attitudes of social and health care actors but others arise from the digitalization and new technologies themselves.

Research on Innovation Mechanism and Model of Logistics Enterprise

2010 ◽  
Vol 1 (3) ◽  
pp. 62-87
Author(s):  
Zhang Mu ◽  
Li Wenli ◽  
Luo Jing ◽  
Ye Xiang ◽  
Ren Congying ◽  
...  
Keyword(s):  
Industrial Structure ◽  
Service Industry ◽  
Supply And Demand ◽  
Service Innovation ◽  
Value Added ◽  
Developed Countries ◽  
Logistics Enterprise ◽  
Logistics Service ◽  
Logistics Enterprises ◽  
Innovation Model

As a new field in the service industry, logistics is growing rapidly and is regarded as a fundamental industry in a national economy. Its development is an important symbol of a country’s modernization and national strength. It also works as an accelerator in economic development. At the initial stage of transforming traditional logistics service to a modern logistics service in China, logistics enterprises have encountered many difficulties and problems including an imbalanced supply and demand, distempered industrial structure, faultiness of serving process and backwardness of logistics technology since 2005.Compared with developed countries, there is a great gap between Chinese logistics enterprises and advanced countries’ in the aspects of service concepts, model, and content and techniques. Therefore, based on the service innovation driving model theory, the authors analyze the integrated innovation model of logistics enterprises, logistics technology and network model, and the value-added service model. The authors select Shenzhen China Overseas Logistics Co. LTD (COL) as the empirical object to analyze its operation of technology and non-technology innovation and summarize its inner and outer driving force on promoting service innovation.

Do Entrepreneurial Companies Make Good Corporate Citizens? Exploring the Relationships Between Entrepreneurial Orientation, Market Orientation, and Corporate Citizenship

2014 ◽  
Vol 22 (01) ◽  
pp. 1-25 ◽  
Author(s):  
Chang Soo Sung ◽  
David Y. Choi ◽  
Daeeop Kim ◽  
Woo Jin Lee
Keyword(s):  
Empirical Study ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Causal Effect ◽  
Corporate Citizenship ◽  
Mediation Effect ◽  
South Korean ◽  
The Relationship ◽  
Practical Implications

Do entrepreneurial companies make responsible corporate citizens? In this paper, we examine the relationship between companies' entrepreneurial orientation and their corporate citizenship. An empirical study consisting of 261 South Korean firms reveals that entrepreneurial orientation does not have direct causal effect on corporate citizenship. Analysis also shows that market orientation has full mediation effect between entrepreneurial orientation and corporate citizenship. The findings indicate that entrepreneurial companies may indeed act more responsibly if they are also market oriented. Practical implications are discussed.

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