scholarly journals Achieving Service innovation Through Market Orientation: The Role of Relationship Marketing and Knowledge Management

Author(s):  
Asad Ullah ◽  
Mansoora Ahmed ◽  
Dmitry V. Zhukov

Market orientation is a widely discussed concept in marketing literature while relationship marketing has emerged as an important paradigm over the past decade. Research has shown the significance of relationship marketing for increased sales and enhanced organizational performance. On the other hand, knowledge management is also an important agenda for organizations. Prevalent approach of service dominant logic has raised the interest of researchers in studying service as science. Both manufacturing industry and service industry rely on service innovations for success and competitive advantage. This paper theoretically analyzes the role of market orientation, relationship marketing and knowledge management and proposes a theoretical framework for their combined effect on service innovation. The framework is proposed for researchers to conduct further empirical studies in order to test its validity in practical work environment.

2021 ◽  
pp. 1451-1462 ◽  
Author(s):  
Mohammad Ahmad Dweiri ◽  
Abdallah Saleh Shatat

The purpose of this paper is to examine the effects of knowledge management and advanced technology on innovative capability in order to improve the organization performance. A survey of 200 SMEs in the service industry was conducted. Partial least squares structural equation modelling (PLS_SEM) was used to test the mediation role of the service innovation on the relationships between both knowledge management and advance technology and the organizational performance. The results showed there were links between knowledge management and organizational performance. Nevertheless, it was discovered that service innovation mediated the relationship between the knowledge management and cost and financial performance, and between advance technology and cost and financial performance. The paper shows a way forward of how to measures the organizational performance in such a way that they are led from the development of innovation capability generated through knowledge management and the advance technology in the service industry.


2016 ◽  
Vol 32 (2) ◽  
pp. 461 ◽  
Author(s):  
Arif Mohammad Arshad ◽  
Jie Wang ◽  
Qin Su

The aim of this paper is to investigate the relationship between total quality management (TQM), service innovation and firm performance in the Pakistan’s service industry. An empirical survey was performed and there were 190 participants from financial service firms in Pakistan. Regression analysis was employed in this study to investigate the tri-dimensional relationship between TQM, service innovation and firm performance. In the context of financial firms, this research examines how TQM practices adopted and managed to boost service innovation and whether and how TQM practices is going to influence the firm performance through the mediating role of service innovation. A research framework and the related hypotheses are suggested. Direct and indirect impact of each construct of TQM practices on organizational performance was determined. Data analysis discloses that, extent of TQM implementation has a positive and significant influence on service innovation as well as on organizational performance. Furthermore, a positive but a weak relationship was observed between service innovation and organizational performance.  The direct relationship between TQM and organizational performance outperforms the indirect relationship of service innovation and organizational performance. It has contributed in the sense that past researchers have not considered the tri-dimensional relationship between TQM, service innovation and firm performance.


2015 ◽  
Vol 65 (s2) ◽  
pp. 131-144
Author(s):  
Zaixu Zhang ◽  
Chunqing Jin

In the economic growth process when China joined in WTO, internationalized operation has become an inevitable issue. Under the new normal economic condition, including the cut offtariffs on imported goods, businesses in China have realized the importance of enhancing the overall brand image, quality of products and services, and the international compatibility. Businesses of China need to develop creative and high-value-added products, and shall be able to rapidly change to satisfy market requirements to distinguish themselves from other products. It is the way of creating a new pattern of upgrading. It is the market-orientated development that is a primary condition for enterprises to adapt to the rapidly changing environment, keeping growth and attracting customers, acquiring competitive advantages, and creating excellent value for customers. It reveals the fact that in the future, businesses must change the focus from product to market needs. It is the marketorientation which could generate the competitive strength to resist competitors. The research involves in total 45 international enterprises, which are distributed with the questionnaires. There are totally 124 and 107 copies of questionnaires retrieved from manufacturing industry and service industry, with valid retrieval rates of 54% and 46%, respectively. The research results show that: 1. there is positive effect of market orientation on breakthrough innovation, 2. there is positive effect of breakthrough innovation on organizational performance, and 3. there is positive effect of market orientation on organizational performance. Based upon the results, some suggestions are proposed in this study, expecting to help international enterprises develop market orientation, enhance breakthrough innovation, and improve organizational performance.


2017 ◽  
Vol 4 (2) ◽  
Author(s):  
Ashish Mehta ◽  
Gerald Young ◽  
Alyssa Wicker ◽  
Sarah Barber ◽  
Gaurav Suri

In the past two decades, researchers have conclusively demonstrated that various emotion regulation (ER) strategies give rise to differing consequences. Such findings have prompted an examination of the internal and external factors that contribute to emotion regulation choice. Previous empirical studies modeling ER choice have been limited to Western samples. Based on knowledge of the role of culture in other choice behavior, we sought to test whether culture was a driver of ER choice. For the present studies, we compared ER choices of participants from India, to ER choices of participants from the U.S.A. Research demonstrating a correlation between religiosity and effective use of cognitive reappraisal lead us to anticipate the more religious India showing higher rates of cognitive reappraisal. Based on the incorporation of acceptance themes in Indian philosophy, as well as higher rates of fatalistic outlooks in India, we also expected to see Indian participants more frequently using an acceptance ER strategy. We further expected that difference in choice strategies would be moderated by emotional intensity of the stimuli. To test these hypotheses, we presented high and low-intensity emotion-eliciting images to both samples and recorded ER choice selections. We discovered that as hypothesized, the Indian sample was significantly more likely to use cognitive reappraisal than the U.S. sample, specifically for high intensity images. Contrary to our hypothesis, the choice rate for acceptance was indistinguishable in the Indian and U.S. samples. This research indicates that culture bears considerably on which strategies people choose to employ when regulating emotion in response to negative stimuli.


This study explored role of knowledge management practice on the performance in higher education institute at Jimma University College of agriculture and Veterinary medicine in Ethiopia, considering academic staff perception. The study mainly employed quantitative descriptive research design using cross sectional design also used qualitative approach. For data collection, pre-tested self-administered structured questionnaire used. Considering 143 academic staff a population studied using census approach out of total 214 excluding those currently engaged in further study. Response rate was 81.8%. Descriptive and inferential statistics analysis employed utilizing STATA 14. Major finding includes: willingness of knowledge sharing and discovery was at high level. Knowledge sharing, capture, utilization as well as organizational and IT infrastructure support was at medium level. Chi-square (χ2) test indicated there is association between knowledge capture, sharing, utilization, organization support, IT support and performance. However ordinal logistic regression analysis revealed that only component knowledge utilization has positive and significant impact on performance. The study identified challenges in the practice of knowledge management such as inadequate fund, unsatisfactory documentation, inadequate support and cooperation consecutively. Thus college should spend more in knowledge management practice can improve innovation utilized in funding research, enhance team work, improving technology, motivate academic staff to retain and share knowledge. Keywords: knowledge management, knowledge share, Performance, Practice, Process


Author(s):  
Kijpokin Kasemsap

This chapter introduces the role of Data Mining (DM) for Business Intelligence (BI) in Knowledge Management (KM), thus explaining the concept of KM, BI, and DM; the relationships among KM, BI, and DM; the practical applications of KM, BI, and DM; and the emerging trends toward practical results in KM, BI, and DM. In order to solve existing BI problems, this chapter also describes practical applications of KM, BI, and DM (in the fields of marketing, business, manufacturing, and human resources) and the emerging trends in KM, BI, and DM (in terms of larger databases, high dimensionality, over-fitting, evaluation of statistical significance, change of data and knowledge, missing data, relationships among DM fields, understandability of patterns, integration of other DM systems, and users' knowledge and interaction). Applying DM for BI in the KM environments will enhance organizational performance and achieve business goals in the digital age.


Author(s):  
Kijpokin Kasemsap

This chapter introduces the framework and the practical concepts of Human Resource Management (HRM), organizational learning, Knowledge Management Capability (KMC), and organizational performance. This chapter also explains the role of HRM, organizational learning, and KMC on organizational performance. The developed framework presents the relationship among the constructs (i.e., HRM, organizational learning, KMC, and organizational performance) and contributes toward a better understanding of the specific mechanisms through which HRM, organizational learning, and KMC positively influence organizational performance. HRM effectively acts as a trigger toward effective organizational learning and KMC processes, thus creating a valuable organizational performance. Organizational performance that can usually help to perform a task in an integrated manner is a source of sustainable competitive advantage. Understanding the role of HRM, organizational learning, KMC, and organizational performance through the framework will significantly enhance the organizational performance and achieve business goals in the modern business world.


2020 ◽  
pp. 1308-1335
Author(s):  
Kijpokin Kasemsap

This chapter indicates the overview of hospitality industry; the concept of service innovation; service innovation and customer demand; the importance of service innovation in the hospitality industry; the concept of Knowledge Management (KM); the advanced issues of KM in the hospitality industry; competency models in the hospitality industry; and the importance of KM in the hospitality industry. Service innovation has the potential to create the business growth perspectives, to lead markets that have the economic impact, and to bring about the structural and economic changes in the hospitality industry. KM seeks to make the best use of the knowledge that is available to the hospitality industry, while creating new knowledge in the process. The chapter argues that promoting service innovation and KM has the potential to enhance organizational performance and reach strategic goals in the hospitality industry.


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