Illustrating Best Practices in Optimizing Social Media Strategy for a Campaign Targeting Military Mental Health Stigma

2021 ◽  
Author(s):  
Esther L. Hong ◽  
Patrick D. Slay ◽  
Molly Hampton ◽  
Daniel T. Critchfield ◽  
Tina Wenzlaff ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Best Practices ◽  
Mental Health Stigma ◽  
Military Mental Health ◽  
Social Media Strategy

scholarly journals Building a Social Media Strategy for Frontenac Community Mental Health & Addiction Services (FCMHS)

2013 ◽  
Vol 9 ◽  
Author(s):  
Karen Humphreys Blake
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Community Mental Health ◽  
Public Relations ◽  
Local Community ◽  
Relevant Literature ◽  
Mental Health Stigma ◽  
Addiction Services ◽  
Media Applications ◽  
Social Media Strategy

Tis case study focuses on how social media applications can assist a local community mental health and addictions agency, Frontenac Community Mental Health & Addiction Services (FCMHAS), in Kingston, Ontario to meet its public relations goals and objectives. It also reviews the potential for social media to be used in the treatment and recovery of clients. The paper features a broad review of relevant literature, a report on the findings of interviews with management staff, and input from clients. It discusses the benefits and risks of social media, how social media might be able to address mental health stigma, and organizational interest and readiness to engage in social media. A recommended social media strategy for the agency appears as an Appendix.

Military Mental Health Stigma Challenges: Policy and Practice Considerations

2014 ◽  
Vol 10 (6) ◽  
pp. 365-372 ◽  
Author(s):  
Susanne W. Gibbons ◽  
Laurie Migliore ◽  
Sean P. Convoy ◽  
Shawna Greiner ◽  
Patrick H. DeLeon
Keyword(s):  
Mental Health ◽  
Mental Health Stigma ◽  
Policy And Practice ◽  
Military Mental Health

The Impact of Social Marketing Campaigns on Reducing Mental Health Stigma: Results From the 2009–2014 Time to Change Programme

2017 ◽  
Vol 40 ◽  
pp. 116-122 ◽  
Author(s):  
G. Sampogna ◽  
I. Bakolis ◽  
S. Evans-Lacko ◽  
E. Robinson ◽  
G. Thornicroft ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Social Marketing ◽  
Health Knowledge ◽  
Demographic Data ◽  
Social Contact ◽  
Mental Health Stigma ◽  
Online Questionnaire ◽  
Media Channels ◽  
The Impact

AbstractBackgroundIn England, during 2009–2014 the ‘Time to Change’ anti-stigma programme has included a social marketing campaign (SMC) using mass media channels, social media and social contact events but the efficacy of such approach has not been evaluated yet.MethodsThe target population included people aged between mid-twenties/mid-forties, from middle-income groups. Participants were recruited through an online market research panel, before and after each burst of the campaign (with a mean number of unique participants per each burst: 956.9 ± 170.2). Participants completed an online questionnaire evaluating knowledge [Mental Health Knowledge Schedule (MAKS)]; attitudes [Community Attitudes toward Mental Illness (CAMI)]; and behaviours [Reported and Intended Behaviour Scale (RIBS)]. Socio-demographic data and level of awareness of the SMC were also collected.ResultsA total of 10,526 people were interviewed. An increasing usage of the SMC-media channels as well as of the level of awareness of SMC was found (P < 0.001). Being aware of the SMC was found to be associated with higher score at MAKS (OR = 0.95, CI = 0.68 to 1.21; P < 0.001), at ‘tolerance and support’ CAMI subscale (OR = 0.12, CI = 0.09 to 0.16; P < 0.001), and at RIBS (OR = 0.71, CI = 0.51 to 0.92; P < 0.001), controlling for confounders.ConclusionThe SMC represents an important way to effectively reduce stigma. Taking into account these positive findings, further population-based campaigns using social media may represent an effective strategy to challenge stigma.

scholarly journals Amplify Your Impact: My Body is Ready: Best Practices for Using Memes on Library Social Media

2019 ◽  
Vol 58 (2) ◽  
pp. 87
Author(s):  
Andy Woodworth
Keyword(s):  
Social Media ◽  
Best Practices ◽  
The Internet ◽  
Unique Potential ◽  
Social Media Strategy

In this column, librarian and social media consultant Andy Woodworth gives an unexpected approach toward library social media strategy with the use of memes. Part whimsical and part informative, memes have the unique potential to go viral on the internet, thus introducing your library’s brand to a much wider audience.—Editor

scholarly journals Family Impact of Military Mental Health Stigma: A Narrative Ethical Analysis

2016 ◽  
Vol 34 (1) ◽  
pp. 35-49 ◽  
Author(s):  
Susanne W. Gibbons ◽  
Edmund (Randy) Howe
Keyword(s):  
Mental Health ◽  
Health Care ◽  
War Trauma ◽  
Mental Health Stigma ◽  
Family Impact ◽  
Health Seeking ◽  
Military Health ◽  
Military Mental Health ◽  
Health Seeking Behaviors ◽  
Military Health Care

Our past lessons from war trauma have taught us that mental health-care stigma and other issues surrounding mental health–seeking behaviors can negatively impact the healing trajectory and long-term function for service members and their families. It can take years to decades before a service member seeks professional help for psychological distress, if he or she seeks it at all. Unfortunately, signs of personal and family problems can be subtle, and consequences, such as suicide, tragic. In this chapter, we consider the story one military health-care provider submitted in response to a study solicitation that read:

scholarly journals Developing a Social Media Strategy: A Professional Association Perspective

2013 ◽  
Vol 9 ◽  
Author(s):  
Wendy McLean-Cobban
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Social Networking ◽  
Social Networking Sites ◽  
Professional Associations ◽  
Professional Association ◽  
Media Policy ◽  
Non Profit ◽  
Social Media Strategy

Relationship engagement is the cornerstone of social media, hence the word “networking” in social networking sites. Social media sites can make excellent communications vehicles for many not-for-profits since building and maintaining relationships are fundamental to their existence. This social media strategy audit and case study examines the best practices for organizations, in particular, non-profit professional associations, and proposes a social media strategy for a national Canadian professional association. The study found that while many professional associations are using social media to engage with their members and other stakeholders, there are a number of key elements that need to be considered when associations develop social media strategies including: implementing a social media policy for staff and members; allocating proper staff resources, including training; tying social media activities back to the strategic plan of the organization; ensuring consistency of messages and content across platforms; and finally making sure social media activities are measured with both quantitative and qualitative measures.

Finding Your Voice

2019 ◽  
pp. 37-54
Author(s):  
Karen L. Yacobucci ◽  
Stephen Maher
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Academic Libraries ◽  
Academic Library ◽  
Social Media Marketing ◽  
Academic Librarians ◽  
Marketing Practice ◽  
Media Messages ◽  
Content Marketing ◽  
Social Media Strategy

This chapter aims to provide an indispensable introduction to content marketing based on industry best-practices and help academic libraries navigate this essential but often overlooked marketing practice. The chapter will begin by addressing some of the consistent challenges organizations have starting their social media marketing campaigns and developing a social media strategy. Next, the chapter will focus on defining the tone and voice of their social media messages. Then, it will discuss sustaining the campaign by curating content and avoiding “content fatigue.” Finally, the authors share an example of how an academic library but them into practice. They are confident this chapter will give academic librarians the vocabulary and techniques they need to talk and walk their way through meaningful and engaging marketing campaigns for their libraries using social media.

Evaluation of a Social Media Campaign on Youth Mental Health Stigma and Help-Seeking

2021 ◽  
pp. 1-6
Author(s):  
Aaron Thompson ◽  
Steve Hollis ◽  
Keith C. Herman ◽  
Wendy M. Reinke ◽  
Kristin Hawley ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Help Seeking ◽  
Youth Mental Health ◽  
Mental Health Stigma ◽  
Media Campaign
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