The strategic role of marketing: Understanding why marketing should be central to your business strategy

Certain contingencies of business environment raise the importance of alignment in the explanation of tactics with strategic implications. Alignment is an important aspect that has to be examined in all multivariate and normative models. In this paper, the Information Technology (IT) alignment is examined along with business strategy and structure, while taking into account environmental contingencies. The concept of alignment raises the strategic role of information technology through the integration of business and IT strategy. Most of the firms nowadays cannot capture the strategic role of IT and underestimating its value as persisting only on financial valuation. In this work, an attempt has been made to fill out this lack of strategic estimation by the use of the alignment model. A taxonomy of strategic information technology applications is presented and an integration of IT with business strategy and structure is attempted in order to create competitive advantage.

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Increasing the strategic role of HR: the importance of macro-economic conditions

Human Resource Management International Digest ◽

10.1108/hrmid-03-2017-0056 ◽

2018 ◽

Vol 26 (2) ◽

pp. 1-2

Author(s):

Adam Morris

Keyword(s):

Change Management ◽

Business Strategy ◽

Content Type ◽

Factors Affecting ◽

Strategic Role ◽

Economic Trends ◽

Change Projects ◽

Theories Of Change ◽

Internal And External Factors

Purpose The purpose of this paper is to introduce notions for increasing the strategic position of the HR function by outlining the influence that macro-economic trends play on the role of the function and the success of its initiatives. The main focus is on how HR can over time change with economic cycles to add tangible value and drive strategic conversations. Design/methodology/approach This argument is split into three sections: the importance of strategic considerations for change, macro-economic trends and HR, and HR’s increased input to business strategy. It looks at the work of key theorists in change management, analyzes the history of HR and develops these arguments into conclusions about how to improve HR’s strategic role. Findings Key theories of change management demonstrate that strategy is critical to the success of change projects. This means encompassing both internal and external factors affecting a business. By examining the historical development of HR it is clear to see that macro-economic trends are a significant external factor that is not often investigated by HR. If HR can harness this information, they will be able to implement proactive initiatives and drive strategic conversations. Originality/value The notions outlined in this paper identify a significant factor for the success of HR that is not often investigated by the function, allowing HR to implement more effective initiatives at optimal times.

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Review of Passions Within Reason: The Strategic Role of the Emotions.

Contemporary Psychology ◽

10.1037/028881 ◽

1990 ◽

Vol 35 (7) ◽

pp. 729-730

Author(s):

No authorship indicated

Keyword(s):

Strategic Role

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Alignment

EDUCATION SCIENCES AND SOCIETY ◽

10.3280/ess2-2016oa4006 ◽

2016 ◽

pp. 33-50

Author(s):

Pier Giuseppe Rossi

Keyword(s):

Teaching And Learning ◽

Enactive Approach ◽

The World ◽

Strategic Role ◽

Education Today ◽

Current Context ◽

The Subject

The subject of alignment is not new to the world of education. Today however, it has come to mean different things and to have a heuristic value in education according to research in different areas, not least for neuroscience, and to attention to skills and to the alternation framework.This paper, after looking at the classic references that already attributed an important role to alignment in education processes, looks at the strategic role of alignment in the current context, outlining the shared construction processes and focusing on some of the ways in which this is put into effect.Alignment is part of a participatory, enactive approach that gives a central role to the interaction between teaching and learning, avoiding the limits of behaviourism, which has a greater bias towards teaching, and cognitivism/constructivism, which focus their attention on learning and in any case, on that which separates a teacher preparing the environment and a student working in it.

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Peran Bank Syariah: Menuju Perekonomian Masyarakat Madani

Mabsya: Jurnal Manajemen Bisnis Syariah ◽

10.24090/mabsya.v1i2.3461 ◽

2019 ◽

Vol 1 (2) ◽

pp. 131-144

Author(s):

Dini Maulana Lestari ◽

M Roif Muntaha ◽

Immawan Azhar BA

Keyword(s):

Financial Markets ◽

Islamic Law ◽

Financial Service ◽

Islamic Banks ◽

Free Society ◽

The Public ◽

Turn On ◽

The People ◽

Strategic Role

Islamic banks are present in the community as financial institutions whose activities are based on the principles of Islamic law for the benefit of the people. This study aims to determine the strategic role of Islamic Banks as financial service institutions, the importance of the existence of Islamic Banks and Islamic-based markets and financial instruments in them. In its development, Islamic banks have a role as institutions that turn on public funds, channel funds to the public, transfer assets, liquidity, reallocation of income and transactions. In the Indonesian economic system, the existence of Islamic Banks is important as an alternative solution to the problem of conflict between bank interest and usury. Islamic financial markets and instruments provide a free society of interest and follow a different set of principles. Distribution of profit/ loss according to evidence of participation in the management fund. The division of rental income in the form of musharaka.

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Pengembangan Minat Baca Peserta Didik : Studi Peran Kepala Sekolah

IJER (Indonesian Journal of Educational Research) ◽

10.30631/ijer.v2i2.42 ◽

2018 ◽

Vol 2 (2) ◽

pp. 84

Author(s):

Fahrurrrazi Fahrurrrazi

Keyword(s):

Descriptive Analysis ◽

Field Research ◽

Learning Ability ◽

Analysis Technique ◽

Role Of Principal ◽

Strategic Role ◽

Management Functions ◽

Reading Interest

Penelitian ini dilatarbelakangi oleh fenomena minat baca siswa dan pengaruh minat baca terhadap pertumbuhan kemampuan belajar siswa pada jenjang-jenjang pendidikan selanjutnya. Kepala sekolah sebagai lokomotif perkembangan mutu pendidikan memiliki peran strategi bagi pengumbuhan dan pengembangan minat baca peserta didik. Penelitian ini bertujuan untuk mengetahui peran kepala madrasah sebagai edukator, manajer, dan innovator dalam pengembangan minat baca peserta didik di MIT Nurul Islam Kota Semarang. Penelitian ini merupakan penelitian kualitatif lapangan, data dikumpulkan melalui observasi, wawancara, dokumentasi dan triangulasi, serta dianalisis dengan teknik analisis deskriptif. Hasil penelitian ini menunjukkan bahwa: 1) Peran kepala madrasah sebagai edukator dalam pengembangan minat baca peserta didik meliputi meliputi tiga pembinaan, yakni pembinaan mental dan moral, serta pembinaan artistik. 2) Peran kepala madrasah sebagai manajer dalam pengembangan minat baca peserta didik di MIT Nurul Islam meliputi penerapan fungsi-fungsi manajemen dengan didasarkan pada pada kerjasama dengan USAID dan UIN Walisongo Semarang. 3) Peran kepala madrasah sebagai innovator dalam pengembangan minat baca peserta didik di MIT Nurul Islam Kota Semarang meliputi inovasi strategi, pola pikir (mindset) dan struktur. Abstract This research is motivated by the phenomenon of reading interest of students and the influence of reading interest on the growth of students' learning ability in the next level of education. The principal as a locomotive of the development of the quality of education has a strategic role for the growth and development of reading interest of learners. This study aims to determine the role of principal as an educator, manager, and innovator in the development of reading interest of learners in MIT Nurul Islam Semarang City. This research is a qualitative field research, data collected through observation, interview, documentation and triangulation, and analyzed by descriptive analysis technique. The results of this study indicate that: 1) The role of principal as an educator in the development of reading interest of learners includes three activities are coaching, namely mental and moral coaching, and artistic coaching. 2) The role of principal as manager in the development of reading interest of learners at MIT Nurul Islam covers the application of management functions based on cooperation with USAID and UIN Walisongo Semarang. 3) The role of principal as innovator in the development of reading interest of learners at MIT Nurul Islam Semarang City includes innovation strategy, mindset, and structure.

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