Joint brand advertising for emerging heritage sites

2021 ◽  
Vol 91 ◽  
pp. 103294
Author(s):  
Ali Selcuk Can ◽  
Yuksel Ekinci ◽  
Giovanni Pino
2019 ◽  
pp. 59-66
Author(s):  
Ksenia I. Nechaeva

The current state of the Moscow Metro station of the first priority that became operational in 1935 does not allow it to be called a cultural heritage site. This is due to the fact that lighting modernisation carried out by the Moscow Metro was based on fluorescent lamps. Such lamps are more energy efficient compared to incandescent lamps, which were used in original lighting devices specified in the Station Lighting Project developed by architects and designers. However, they significantly changed the station appearance, transforming the originally designed station with entire well visible architectural tectonics?1 from the standpoint of lighting into a simple, flat, unremarkable, and little loaded station of the Moscow Metro./br> This paper describes a method of lighting reconstruction at Krasnoselskaya station by means of original lighting devices that meet modern standards and requirements for cultural heritage sites. The historical analysis on the development of the station lighting environment was conducted during its operation in order to understand what kind of station was conceived by its architects, what changes occurred with its lighting over time, and how it influenced the station appearance and safety of passenger transportation.


MIS Quarterly ◽  
2016 ◽  
Vol 40 (4) ◽  
pp. 849-868 ◽  
Author(s):  
Kunpeng Zhang ◽  
◽  
Siddhartha Bhattacharyya ◽  
Sudha Ram ◽  
◽  
...  

2019 ◽  
Vol 49 (3) ◽  
pp. 372-381
Author(s):  
Tanfer Emin Tunc

Author(s):  
Anil Verma ◽  
G. Rajendran

Delighting consumers has been one of the most important goals for marketing stakeholders but the effect of historical nostalgia on tourists delight at the world cultural heritage sites has rarely been examined. This study examines the impact of historical nostalgia on the heritage tourists' delight, their satisfaction and destination loyalty intention. The survey for the study was conducted at the world cultural heritage site of Mahabalipuram, India. The hypotheses were tested through the structural equation modelling technique. The results indicated positive and significant effect of historical nostalgia on tourists' delight, satisfaction and destination loyalty intention. The study makes contribution to the tourism studies by examining the role of historical nostalgia in delighting the tourists at the cultural heritage sites and instructs the managers to evoke such experiences to keep the heritage tourists delighted and thereby enhance their loyalty.


Sign in / Sign up

Export Citation Format

Share Document