Unveiling user-generated content: Designing websites to best present customer reviews

Although green practice is increasingly adopted in the restaurant industry, there is still little research in terms of investigating the impacts of green practice on customer satisfaction. This study utilized user-generated content by green restaurant customers to identify various aspects of green restaurants, including perceived green restaurant practices. Our data are based on U.S. green-certified restaurants available on Yelp. Structural topic modeling was used to discover latent restaurant attributes from user-generated content. With a longitudinal approach, the changes in customers’ interest in green practices were estimated. Finally, the common restaurant attributes and green attributes were used to predict customer satisfaction. This study will contribute to marketing strategies for the restaurant industry.

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AGROTOURISM DEVELOPMENT OF MAPPING BRAND POSITIONING AND COMPETITVE LANDSCAPE: UGC (USER GENERATED CONTENT) APPROACH

Agricultural Social Economic Journal ◽

10.21776/ub.agrise.2021.021.1.9 ◽

2021 ◽

Vol 21 (1) ◽

pp. 65-78

Author(s):

Annisa Firdauzi ◽

Agustina Shinta Hartanti Wahyuningtyas ◽

Riyanti Isaskar

Keyword(s):

Optimal Allocation ◽

User Generated Content ◽

Brand Positioning ◽

Customer Reviews ◽

Customer Preferences ◽

Competitive Model ◽

Perceptual Performance ◽

Brand Attributes ◽

Beach Resort ◽

Resort Hotels

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online platforms tripadvisor.com. This study reveals the brand positioning of resort hotels and mapping the competitive landscape with the UGC approach to identifying the competing attributes of resort hotels in Bali. This study detects brand attributes using customer preferences as well as perceptual performance. Therefore, this study combines content analysis (UGC) and repertory grid (RGA) to answer research objectives. 13,784 customer reviews of the six best beach resort hotels in Bali are used to explore and visualize the competitive landscape. Sample determination techniques in this study using non-probability sampling approach. The findings of this study, identified the dominant agrotourism attributes in Bali are view and garden. This study detected that 66.67% of hotel resorts in Bali have asymmetric competitive model competition. Hotel resorts in Bali is mostly competing on PC1 which is a basic hotel offer. This research not only recommends competing for attributes to strengthen brand positioning in customers' minds but also competes with optimal allocation of hotel resort resources.

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User generated content jako przejaw kultury uczestnictwa w Polsce

Kognitywistyka i Media w Edukacji ◽

10.15804/kimwe2018109 ◽

2018 ◽

Vol 27 (1) ◽

pp. 93-114

Author(s):

Rafał Cieniek ◽

Keyword(s):

User Generated Content

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A Study on the Dynamics of User Contribution Performance by the Pre- and Post-Producer Participation in User-Generated Content Platform

JOURNAL OF KOREAN MARKETING ASSOCIATION ◽

10.15830/kmr.2016.31.1.31 ◽

2016 ◽

Vol 31 (1) ◽

pp. 31

Author(s):

Jungmin Son

Keyword(s):

User Generated Content ◽

User Contribution

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ROPO Effect in Gender- Generational Characteristics

11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES - Global Conference on Business and Social Sciences Proceeding ◽

10.35609/gcbssproceeding.2020.11(43) ◽

2020 ◽

Vol 11 (1) ◽

pp. 43-43

Author(s):

Radovan Bačík ◽

Mária Oleárová ◽

Martin Rigelský

Keyword(s):

Association Analysis ◽

Search Engines ◽

Product Information ◽

Customer Behavior ◽

Internet Research ◽

The Internet ◽

Significant Progress ◽

Customer Reviews ◽

Online Purchase ◽

Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

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