STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG

Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.

Tackling Food Waste in All-Inclusive Resort Hotels in Egypt

Food waste remains a serious economic, environmental, and ethical problem, whether globally or at a national level. The hospitality industry is responsible for more than one-third of food waste. This study investigated the tackling of food waste in all-inclusive hotels from an employee perspective. It explored employees’ perceptions of the causes and driving factors behind food waste, and considered why food waste occurs, and how best to reduce waste to the minimum. A total of 47 semi-structured interviews were conducted with managers and chefs employed in all-inclusive hotels in Hurghada, Egypt. Critical insights that emerged from the findings include that guest behavior, background, and eating habits, along with the nature of the unlimited pre-paid services offered by all-inclusive programs, are the main drivers for food waste. Furthermore, the operation’s routine and the practices of all-inclusive hotels contribute to food waste, with a lack of technology employed to tackle food waste practices. In addition, inappropriate practices of all-inclusive hotel employees during the food service cycle contribute negatively to food waste. The low room rate package of all-inclusive hotels obliges hotel managers to purchase food raw materials of inadequate quality. Consequently, the final products are below guest expectations and increase the level of food waste. The findings also indicate that guest attitudes and preferences are perceived as key drivers of food waste. This research presents an examination of staff perspectives of the causes of food waste and how to effectively reduce it in the context of an all-inclusive resort. The results have theoretical implications and implications for practitioners.

SECURITY AND SAFETY OF TOURISTS AS A FACTOR FOR SUSTAINABLE TOURISM, BASED ON THE EXAMPLE OF BULGARIAN BLACK SEA RESORTS

Different types of crimes are factors negatively affecting tourism worldwide. However, managers and even tourists themselves are refraining from submitting crime reports and whistleblows. The main goal of the study is to analyze the attitude of the hotels’ managers on the Bulgarian Black Sea coast, regarding the submission of whistleblows to the competent authorities. In particular, managers of hotels in Albena, Golden Sands, Dunes, St. Constantine and Helena, and Sunny Beach are studied. The main research hypothesis is that hotel managers should ensure the safety of guests by reducing gaps in the control environment, preventing financial frauds, helping for environmental protection, and supporting the process of reporting crimes and suspicious behavior in the hotels. However, the current management policy relies mainly on the installed security devices and the Security Department staff. This results in applying no specific internal rules, procedures, and training for non-security department employees, regarding crime identification and timely reporting. The adopted research methods are based on the logical, deductive, and comparative methods, as well as on the methods of analysis and synthesis. For the empirical study, the method of in-depth interviews is used. The results of the study support the literature by presenting more in-depth data regarding the used security devices and assets by Bulgarian Black Sea resort hotels. Also, more data on the attitude of hotel managers on the safety and security of tourists and the submission of whistleblows, as a factor for sustainable development of tourism on the Bulgarian Black Sea coast, is presented.

The impact of human resource management practices on job satisfaction and affective commitment in Hurghada resort hotels

PurposeThe primary purpose of this study is to evaluate the positive influence of human resource management practices (HRMPs) on job satisfaction (JS) and affective commitment (AC).Design/methodology/approachData were collected through a self-administrated questionnaire disseminated in 19 resort hotels in Egypt’s Red Sea region. The structural equation modeling results indicate that HRMPs significantly affect JS and AC through mediation effects.FindingsThis study highlights the importance of a hotel’s behavior in fulfilling its HRMPs obligations on employee attitudes and behaviors. Effective HRMPs (i.e. recruitment and selection, training and socialization and security) positively influence employee outcomes like JS and AC. JS has a significantly positive relationship with AC and a mediating effect on the link between HRMPs and AC.Research limitations/implicationsThese results cannot be generalized to the overall Egyptian hospitality sector context. The survey data are self-reported, so future research should investigate hotel managers and guests through interviews or focus groups.Practical implicationsEffective HRMPs should increase JS and AC. human resource managers should emphasize the critical role of HRMPs in enhancing JS and AC and motivating hotel employees to remain with their hotels. They should also develop a robust framework to improve JS and AC with HRMPs effectively. This study provides a conceptual model for researchers in the HRM literature.Originality/valueTo the best of authors’ knowledge, this is the first study to empirically investigate the impact of HRMPs on JS and AC in the Red Sea region, with significant academic and practical implications. This research is unique in presenting a conceptual model exposing the AC of organizational commitment.

The influence of spatial infrastructure on resort hotel crime : A case study in Crete

The primary objective of the study is to investigate the possible existence of significant links that bind spatial infrastructure and property layout with hospitality-related crimes. Under this topic, the researchers tried to shed light on a previously unexplored region of criminality within the service sector in Greece, investigating 4 and 5-star resort hotels on the island of Crete. A form of non-probability purposive sampling was applied. The methods of the research were three: Direct observation of hotel infrastructure, ranking of key variables by an expert panel, and a semi-structured interview with hoteliers. It derives from the results that the expansion of hospitality properties in smaller sites weakens effective security. Defining the way of how infrastructure affects crime, can lead to a differentiation in thinking during the designing process.

Examining the Challenges and Opportunities of Multi-Level Marketing for Resort Hotels: A Delphi Study

Environmental changes push hotels to seek additional and innovative channels to market their products/services while maintaining a high occupancy rate and revenues with lower marketing costs. Building on network theory, this research investigates the extent to which multi-level marketing (MLM) can be adopted as an appropriate and innovative marketing channel for resort hotels. A Delphi study was undertaken with hotel and MLM experts to explore their perceptions about the opportunities and challenges of MLM for resort hotels. The results showed that MLM could appropriately be developed as an innovative marketing channel for resort hotels if challenges are fully addressed and controlled by hoteliers. Two models are proposed for proper implementation of MLM for resort hotels. The first model uses current customer/s as a marketer/s. This includes sharing resort experience using social media posts. The second model uses MLM companies as a channel for marketing hotel products/services to new customers. Several theoretical and practical implications of the study were discussed.

AGROTOURISM DEVELOPMENT OF MAPPING BRAND POSITIONING AND COMPETITVE LANDSCAPE: UGC (USER GENERATED CONTENT) APPROACH

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online platforms tripadvisor.com. This study reveals the brand positioning of resort hotels and mapping the competitive landscape with the UGC approach to identifying the competing attributes of resort hotels in Bali. This study detects brand attributes using customer preferences as well as perceptual performance. Therefore, this study combines content analysis (UGC) and repertory grid (RGA) to answer research objectives. 13,784 customer reviews of the six best beach resort hotels in Bali are used to explore and visualize the competitive landscape. Sample determination techniques in this study using non-probability sampling approach. The findings of this study, identified the dominant agrotourism attributes in Bali are view and garden. This study detected that 66.67% of hotel resorts in Bali have asymmetric competitive model competition. Hotel resorts in Bali is mostly competing on PC1 which is a basic hotel offer. This research not only recommends competing for attributes to strengthen brand positioning in customers' minds but also competes with optimal allocation of hotel resort resources.

THE USE OF GEOLOGICAL-GEOMORPHOLOGICAL OBJECTS OF PODILSKOGO PRYDNISTERYA IN EXCURSION ACTIVITY

The article substantiates the proposals of diversification of thematic tour routes by geological and geomorphological objects of Podilskogo Prydnisterya. These geo-touristic natural objects appropriate all the criteria for selection of sightseeing objects: cognitive value, importance, content, functional purpose, safety, popularity, information, accessibility and others. Such combination of natural objects of Podilskogo Prydnisterya in excursion trips with already usual historical-cultural, religious and other sightseeing objects gives the chance to become excursion services a full-fledged component in various kinds of tourism, on various routes tour and using of various mode of transport. Natural science thematic and sightseeing tour routes "We are going to the Dniester" have been formed. The trek of land excursion #1 with a distance of 244 km, length almost 6 hours has the start in Ternopil and goes through villages Mykulytsia, Druzhba, Strusiv, Rukomysh and city of Buchach, village Yazlivets, with departure to Rusylivsky and Dzhurynskyi waterfalls, with radial setting out from Buchach to the village of Mlynky, through city of Chortkiv and village Kryvche to Dniester canyon; trek of land excursion #2 with a distance of about 223 km, length almost 4.25 hours has start in Ternopil too and goes through villages Mykulytsia, Druzhba but after that goes to another direction to city Terebovlya, smt Grymajliv, village Vikno, through Nature reserve“Medobory” and Ivankoveckogo zakaznyka to village Lychkivci, to city of Gusyatyna, territory of Hmelnyczkoyi oblast (region) and NNP “Podilski Tovtry” to city of Kamyanec-Podilskyj, and final point is village Stara Ushycya. Recommendations on the requirements and possibilities of using nature reserves, scientific museums of nature and national parks on tour routes are substantiated. Recommendations for providing excursion services for different groups of excursion groups are given. Emphasis on the possibility of implementing such excursion services for vacationers at resort, hotels and camping, sanatoriums and various recreational establishments have done, taking into account the physical activity during the tour, distances, speed, length of the tour route. Key words: tour route; geological and geomorphological objects; Podilske Prydnisterya; natural sightseeing tours.