scholarly journals How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers

2022 ◽  
Vol 100 ◽  
pp. 103093
Author(s):  
Kayhan Tajeddini ◽  
Thilini Chathurika Gamage ◽  
Waseem Ul Hameed ◽  
Gretel Qumsieh-Mussalam ◽  
Milad Hooshmand Chaijani ◽  
...  
Keyword(s):  
Customer Loyalty ◽  
Social Values ◽  
Revisit Intention

scholarly journals Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide

2020 ◽  
Vol 12 (5) ◽  
pp. 2134 ◽  
Author(s):  
Kiattipoom Kiatkawsin ◽  
Ian Sutherland
Keyword(s):  
Willingness To Pay ◽  
Customer Loyalty ◽  
Service Performance ◽  
Brand Love ◽  
Revisit Intention ◽  
Brand Credibility ◽  
Loyalty Intentions ◽  
Brand Prestige

The study aims to investigate the formation of customer loyalty among luxury restaurant patrons in Korea. Moreover, the study investigated how the restaurants’ performance could contribute to the trust and sustainability of the Michelin restaurant guide’s reputation. The study identified meal experience, brand credibility, and brand love to influence customers’ revisit intention and willingness to pay a premium. The study surveyed 400 luxury restaurant patrons in Korea. The Michelin restaurant guide was used to classify fine dining restaurants. Measurement items from previously validated studies were adopted. The results of the study showed the meal experience scale satisfactorily measures service performance and leads to the formation of brand credibility. Subsequently, brand prestige and brand love significantly predicted customers’ loyalty intentions. Additionally, brand credibility helps form the trust of the Michelin guide and eventually predicts the long-term reputation of the guide.

How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation

2020 ◽  
Vol 3 (3) ◽  
pp. 281-302
Author(s):  
Qingjuan Bu ◽  
Yongsheng Jin ◽  
Zhaohui Li
Keyword(s):  
Sustainable Development ◽  
Customer Loyalty ◽  
Brand Loyalty ◽  
Social Values ◽  
Brand Community ◽  
Online Questionnaire ◽  
Content Type ◽  
The Sustainable Development ◽  
Community Or ◽  
Entertainment Value

PurposeWith the development of social networking service and WeMedia, virtual brand community has become a typical platform of value co-creation and customers have become a core subject of value co-creation. The high proportion of negative members and even zombie members has become an obstacle to the sustainable development of many communities. Then, how to maintain and promote the sustainable development of virtual brand community? The purpose of this article is to examine how customers prefer community or brand.Design/methodology/approachThis paper obtained data through an online questionnaire survey to test the proposed hypotheses of this study.FindingsThe findings of this study indicated that practical and social values not only promote customers to be loyal toward community but also drive customers to be loyal toward brand and their influence on community loyalty is greater than on brand loyalty, but entertainment value does not significantly affect community and brand loyalty. The effect of practical and social values on community loyalty is fully mediated by the effect of brand loyalty, and the effect of practical and social values on brand loyalty is fully mediated by the effect of community loyalty.Originality/valueThis research enriches the research study’s results of value co-creation theory and customer assets, thus providing a new perspective for research on customer loyalty.

Studying the relationship between the perceived value of online group-buying websites and customer loyalty: the moderating role of referral rewards

2018 ◽  
Vol 33 (5) ◽  
pp. 665-679 ◽  
Author(s):  
Ya-Ling Chiu ◽  
Lu-Jui Chen ◽  
Jiangze Du ◽  
Yuan-Teng Hsu
Keyword(s):  
Customer Loyalty ◽  
Affective Commitment ◽  
Perceived Value ◽  
Equation Modeling ◽  
Content Type ◽  
Group Buying ◽  
Revisit Intention ◽  
The Impact ◽  
The Relationship ◽  
Online Group

Purpose The purpose of this study is to examine the effect of perceived value on customer loyalty through affective commitment in the online group-buying (OGB) context. This paper addressed the following questions: what are the factors affecting customer loyalty (i.e. revisit intention and buy more intention); and how do referral rewards moderate the impact of affective commitment on customer loyalty? Design/methodology/approach All data were collected from OGB websites’ members in Taiwan. The total number of respondents to the online survey was 403. The data were analyzed using structural equation modeling (SEM) to test a perceived value–commitment–loyalty model. Findings This study shows that three proposed antecedents (i.e. OGB scheme value, hedonic value and social value) can trigger customer loyalty through affective commitment. Monetary savings, a variety of merchandise and aspirational products are all critical OGB scheme value components. The results also show that referral reward importance positively moderates the relationship between affective commitment and revisit intention. Practical implications The findings have implications for managing people and work tasks in OGB websites. First, understanding the importance of dimensions of value should enable OGB managers to develop more accurate targeting strategies. This study provides guidance on the design of the platform and the OGB scheme, for the effective allocating of marketing resources. Second, a referral reward mechanism can be a critical CRM tool; in addition to the potential to attract new customers, they can also help to retain existing customers. This mechanism is a very effective method to enhance customer stickiness. Originality/value The marketing literature generally recognizes the importance of developing and maintaining long-term relationships with customers. This study is the first one to explore the importance of affective commitment in developing and sustaining loyal relationships in the OGB context. Referral rewards are an important moderator variable: affective commitment has a stronger effect on the revisit intention when the referral rewards are high. The findings of this study provide insights into how OGB website developers can create customer commitment and more effectively retain existing customers through the use of referral rewards.

scholarly journals An Interaction of Architectural Design and Perceived Value toward Revisit intention in Artificially Built Attractions

2019 ◽  
Vol 27 (3) ◽  
pp. 69-80
Author(s):  
Niti Rattanaprichavej
Keyword(s):  
Architectural Design ◽  
Quantitative Method ◽  
Social Values ◽  
Perceived Value ◽  
Positive Influence ◽  
Direct Influence ◽  
Independent Variables ◽  
Revisit Intention ◽  
Foreign Countries ◽  
Dependent Variables

Abstract Considering the significant growth of artificially built attractions in Thailand, the objective of this research is to study architectural design and perceived value toward revisit intention in artificially built attractions. The designs of these attractions are derived from foreign countries that would not be suitable for the Thai environment. Nevertheless, this could be considered through the perspective of marketing growth, which depicts artificially built attractions receiving good response from visitors. Therefore, it was essential to analyze customers’ attitude toward their travel and revisit intention to artificially built attractions. The research uses the quantitative method with 342 participants who visited the artificially built attractions. The result indicates that emotional, functional, and social values influence the revisit intention. Furthermore, the architectural design had a positive influence on emotional and social values. Though architectural design had no direct influence on revisit intention, it had indirect influence via emotional and social values. By analyzing the independent and dependent variables, it was indicated that, although all independent variables affect dependent variables, the scores of each of these factors were not high. Therefore, it can be concluded that artificially built attractions still have space for improvement in terms of perceived value in order to foster revisit intention.

Practice, Social Values, Dynamics

1980 ◽  
Vol 25 (12) ◽  
pp. 1009-1010
Author(s):  
IVAN N. MENSH
Keyword(s):  
Social Values

Affective, cognitive, and behavioral components of social values

2005 ◽  
Author(s):  
Gregory R. Maio ◽  
Geoffrey Haddock ◽  
Mark M. Bernard
Keyword(s):  
Social Values

Pengaruh Service Delivery System Terhadap Loyalitas Nasabah Penabung Suatu Survey Pada Bank Rakyat Indonesia Cabang Palembang)

2018 ◽  
Vol 16 (2) ◽  
pp. 90
Author(s):  
Rohmial Rohmial
Keyword(s):  
Service Delivery ◽  
Delivery System ◽  
Customer Loyalty ◽  
Simple Random Sampling ◽  
Matrix Analysis ◽  
Survey Method ◽  
Service Delivery System ◽  
Physical Support ◽  
Dependent Variables ◽  
Contact Personnel

The objective of this study are : 1) the application of service delivery system that can be applied by Bank Goveerment in Palembang, 2) the influence of physical support on customers, 3) the influence of contact personnel on loyalty of the customers of Bank Goverment in Palembang, 4) the influence of service delivery system on customer loyalty at Bank Goverment in Palembang. This study is done by survey method so as to describe the response from respondents. The samples are taken by using simple random sampling with 100 respondents. The instruments are observation, quesionares and interview, the data analysis is done by using descriptive and matrix analysis. The results of this research shows that all independent variables (physical support and contact personnel) significantly and positively influence the dependent variables (loyalty of the customers).

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