Consumer product knowledge and intention to purchase remanufactured products

2016 ◽  
Vol 181 ◽  
pp. 460-469 ◽  
Author(s):  
Yacan Wang ◽  
Benjamin T. Hazen
Keyword(s):  
Consumer Product ◽  
Product Knowledge ◽  
Intention To Purchase

scholarly journals The Effects of Service and Consumer Product Knowledge on Online Customer Loyalty

2011 ◽  
Vol 12 (11) ◽  
pp. 741-766 ◽  
Author(s):  
Jingjun Xu ◽  
◽  
Izak Benbasat ◽  
Ron Cenfetelli ◽  
◽  
...  
Keyword(s):  
Customer Loyalty ◽  
Consumer Product ◽  
Product Knowledge

Impact of media use on consumer product knowledge

2020 ◽  
Vol 48 (2) ◽  
pp. 11-24
Author(s):  
Guoliang Cai
Keyword(s):  
Perceived Risk ◽  
Media Use ◽  
Positive Impact ◽  
Consumer Product ◽  
Product Knowledge ◽  
Traditional Media ◽  
Learning Stage ◽  
Professional Network ◽  
Network Media ◽  
General Network

I explored the relationship between media use and consumers' product knowledge. Using survey data obtained from 1,954 consumers of mother and baby products, I found that (a) use of traditional media, generalized network media, and professional network media had a positive impact on consumer product knowledge, and (b) these relationships were moderated by the mothers' stage of learning about maternal and baby products, and perceived risk of the product. Specifically, when a consumer was at a later stage of learning, use of professional network media had a greater impact on product knowledge than did use of the other 2 types of media. Furthermore, when the perceived risk of a product was high, use of traditional media and general network media had a greater impact on product knowledge than did use of professional network media. The findings have practical implications for marketing staff of companies in their selection of media types to post information, and their consideration of consumers' learning stage and perceived risk of products when implementing marketing plans.

The role of price knowledge in consumer product knowledge structures

2002 ◽  
Vol 19 (6) ◽  
pp. 551-568 ◽  
Author(s):  
Robert Lawson ◽  
Parimal S. Bhagat
Keyword(s):  
Knowledge Structures ◽  
Consumer Product ◽  
Product Knowledge

scholarly journals Consumer Intention to Purchase Green Consumer Chemicals

2021 ◽  
Vol 13 (14) ◽  
pp. 7992
Author(s):  
Michal Patak ◽  
Lenka Branska ◽  
Zuzana Pecinova
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Environmental Concern ◽  
Product Knowledge ◽  
Green Products ◽  
Cleaning Agents ◽  
Intention To Purchase ◽  
Equation Modelling ◽  
Confirmatory Analysis

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.

scholarly journals The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective

2021 ◽  
Vol 13 (8) ◽  
pp. 4318
Author(s):  
Ni Wayan Masri ◽  
Jun-Jer You ◽  
Athapol Ruangkanjanases ◽  
Shih-Chih Chen
Keyword(s):  
Influencing Factor ◽  
Addition Product ◽  
Product Evaluation ◽  
Institutional Trust ◽  
Product Knowledge ◽  
Intention To Purchase ◽  
Two Factors ◽  
Customer Learning ◽  
Indirect Relationship ◽  
Practical Implications

The successes of the digital market depend on customers’ intentions to purchase and reuse products or services. Previous studies have extensively discussed customer shopping value and customer learning, but most studies have analyzed the influencing factor as a single entity and seldom investigated the combination of two factors based on the institutional trust–commitment mechanism. We based this study on the e-commerce institutional trust–commitment mechanism (customers’ trust and commitment calculation) to investigate the influence of customer learning (product and website knowledge) and customer shopping value (monetary value, product evaluation cost, and customer reputation) on customers’ intentions to purchase and reuse products. The data sample included 279 respondents with experience of electronic shopping in Taiwan. The results show that customer learning and customer shopping value positively and significantly influence customers’ trust and customers’ calculation commitment and indirectly influence customers’ intention to purchase and reuse. However, dimensions of customer learning, such as website knowledge, do not affect customers’ trust and commitment but have a partially an indirect relationship with customers’ trust via the influence of product knowledge. In addition, product knowledge has a partially indirect effect on customers’ intention to reuse products or services through the influence of product knowledge and customers’ trust in online vendors in the digital market environment. The findings presented here have important theoretical and practical implications for scholars and digital market providers.

The effects of country-of-origin fit on cross-border brand alliances

2018 ◽  
Vol 30 (5) ◽  
pp. 1259-1276 ◽  
Author(s):  
Jin Kyun Lee ◽  
Byung-Kwan Lee ◽  
Wei-Na Lee
Keyword(s):  
Country Of Origin ◽  
Product Evaluation ◽  
Consumer Product ◽  
Product Knowledge ◽  
Consumer Decision Making ◽  
Content Type ◽  
Cross Border ◽  
High Knowledge ◽  
Mixed Factorial Design ◽  
The Impact

PurposeThe purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand alliance (SBA).Design/methodology/approachAn experimental study with 207 subjects was conducted using a series of 2 (COO fit: low vs high COO fit) by 3 (product knowledge: low vs moderate vs high knowledge) by 2 (time: pre- vs post-alliance attitudes) mixed factorial design.FindingsThe impact of COO fit on pre- and post-alliance changes in attitude toward the partner brand showed a nonlinear relationship from high-, to moderate-, to low-knowledge consumers. High COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for high- and low-knowledge consumers than for moderate-knowledge consumers. In contrast, low COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for moderate-knowledge consumers than for high- and low-knowledge consumers.Practical implicationsThe effectiveness of cross-border SBAs differs with consumer product knowledge. For high- and low-knowledge consumers, high COO fit information had greater impact than low COO fit information in their product evaluation. However, when targeting moderate-knowledge consumers, providing sufficient product-related attribute information would help them to generate a favorable brand attitude.Originality/valueThis study attempted to identify the complex relationship between COO fit and consumer product knowledge on the consumer decision-making process.

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