MULTIMEDIA-BASED COMPUTER NETWORK MEDIA APPLICATIONS

This application aims to understand computer networks easily by using multimedia applications to unite motion, images, text, and sound with the result that visible more visually and more alive. With this method, it is hoped that students will quicly understand computer network science. The results of the research show that it has been designed and tested on students where this application has an evaluation within and listening to the material as guide, it is hoped that this application can make students easy to learn computer networks.

Semantic Study on Network News Texts in Mode of “Distant Reading”

The corpus adopted in this study is from the official news texts of Chinese and foreign network media collected and processed by researchers. By Voyant, a web-based text reading and analysis platform, the study finds and analyzes the semantic differences of lexical chunk Chinese culture in Chinese and foreign news stories under the semantic view of systematic-functional grammar with the digital humanistic mode “distant reading” as the semantic analysis research means. the study explores the implicit semantic deviation and its logical semantic relationship between Chinese and foreign news texts.

Genesis of sociology of media space

Sociology of media space is a new and still developing branch of sociology, just like sociology of space - a basic branch of sociological knowledge. Sociology of space focuses on natural space as a framework for the development of social connections and relations; while sociology of media space considers this space as a part of social space, not as its measurement but as a metaphor. Some natural space turns into a social space only if people use it and live in it. Social boundaries and meanings are added to natural space, which transforms it into a social phenomenon. Although sociology of media space is still developing, there is no doubt that the mass media have made a significant contribution to the development of social relations and sociology by filling social space with messages of all kinds. Media space is a platform that serves as a basis for social communications, a key to the social development, and a means of positive impact on the life of individuals, groups and organizations. Everything social is located in a space-time continuum, and the sociological approach to the theory of network media space is based on the assumption that there is a strong connection between network media communications and social changes. Sociology of media space does not emerge from sociology of space: the developing media space, which is studied with sociological methods, manifests itself in its social coordinates - this is how sociological knowledge expands to consider not only various spatial aspects of social life, but also the features of different contents and information chains created by the convergence of various media and ways of disseminating information.

Internet education in the sphere of medicine and the attitude of Russians to their health and vaccination

The article reviews the forms of medical enlightenment in social networks that are in demand by the population of modern Russia. The authors' attempt to analyse the online medical discourse was supplemented by surveys that revealed important topics about health for Russians. The results of 2 sociological studies (2018-2019) on the phenomenon of medical education are considered. In the first study, in the course of a representative survey on two samples (heterogeneous by age and youth), the respondents' need for knowledge about health and medicine was revealed. On the subject of vaccination, an analysis of unstructured social media data is provided. The second study showed that more than half of the respondents prefer self-medication, but almost 2/3 undergo medical examination once every 3 years. Traditions and the way of life in parents’ family, as well as habits in one's own family, have a positive effect on the attitudes of self-preserving behaviour. The studies performed confirm the assumption that the social network media environment can be a platform for preventive state educational policy in the field of health-saving practices and self-preservation behaviour of the population of Russia.

Management tools in modern distributed social communities

The article is devoted to the consideration and generalization of modern management capabilities and tools of distributed social communities formed based on online resources (social networks) to achieve the set socio-economic management goals. The authors conducted a problem analysis of the identified opportunities for managing specialized social thematic resources in the implementation of joint projects, the formation of social groups based on interests and hobbies, and the promotion of brands and products. The authors identify software tools for managing social network media resources. These tools allow collecting data on consumer interaction (b2c), monitoring thematic information, and attracting a new target audience.

CONSTRUCTION AND ALIENATION: RESEARCH ON FEMALE IMAGES IN WEBCAST

In recent years, webcasting has developed in a spurt, giving birth to a large number of camgirl communities. The interconnection of virtual fields and real spaces has made the appearance of webcast subjects a social phenomenon worthy of attention. The network media empowers people and brings new fields and opportunities for the development of female subjectivity. Camgirls based on identity and subjective expression participate in the process of constructing their own image. In the diverse and fluid cyberspace field and in the age of entertainment, the conspiracy of image capital and visual consumption has continuously created and produced a subculture in the live broadcast field, causing the construction of female images from "subjective fiction." The shift to "symbol alienation" has caused the female body to be continuously desired, materialized, symbolized, disciplined and peeped. Behind the image of the network camgirl, it conveys the changes of human society and culture, the variation of the real space and the network field, and it is worthy of our reflection and discussion.