Impact of media use on consumer product knowledge

2020 ◽  
Vol 48 (2) ◽  
pp. 11-24
Author(s):  
Guoliang Cai
Keyword(s):  
Perceived Risk ◽  
Media Use ◽  
Positive Impact ◽  
Consumer Product ◽  
Product Knowledge ◽  
Traditional Media ◽  
Learning Stage ◽  
Professional Network ◽  
Network Media ◽  
General Network

I explored the relationship between media use and consumers' product knowledge. Using survey data obtained from 1,954 consumers of mother and baby products, I found that (a) use of traditional media, generalized network media, and professional network media had a positive impact on consumer product knowledge, and (b) these relationships were moderated by the mothers' stage of learning about maternal and baby products, and perceived risk of the product. Specifically, when a consumer was at a later stage of learning, use of professional network media had a greater impact on product knowledge than did use of the other 2 types of media. Furthermore, when the perceived risk of a product was high, use of traditional media and general network media had a greater impact on product knowledge than did use of professional network media. The findings have practical implications for marketing staff of companies in their selection of media types to post information, and their consideration of consumers' learning stage and perceived risk of products when implementing marketing plans.

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

Social media activity: its impact on career-related perceptions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kimberly W. O'Connor ◽  
Kimberly S. McDonald ◽  
Brandon T. McDaniel ◽  
Gordon B. Schmidt
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Career Satisfaction ◽  
Media Use ◽  
Positive Impact ◽  
Amazon Mechanical Turk ◽  
Social Media Use ◽  
Content Type ◽  
The Impact ◽  
Career Benefits

Purpose The purpose of this exploratory study is to examine individual perceptions about the impact that social media use has on career satisfaction and perceived career benefits. We examined whether informal online learning through “typical” types of social media behaviors (e.g. liking a post or messaging another user) and “networking” types of social media behaviors (e.g. endorsing another user, writing recommendations, going “live,” or looking for a job) impacted career-related perceptions. Design/methodology/approach In this study, we analyzed Amazon Mechanical Turk survey data gathered from adult participants (n = 475). We focused our inquiry specifically on two social media sites, Facebook and LinkedIn. We asked participants about their social media use and behaviors, as well as their perceptions of career satisfaction and career benefits related to social media. Findings We found that both typical and networking types of social media behaviors positively predicted the “knowing whom” career competency (defined as career relevant networks and contacts that individuals use to develop their careers) and career satisfaction. Only networking behaviors were positively associated with perceived career benefits of social media use. We further found that LinkedIn users’ career satisfaction was lower compared to non-LinkedIn users. Originality/value This study adds to the small, but growing body of career research focusing on social capital and social media. Our results suggest that informal online learning via social media may have a positive impact on employees’ career-related perceptions.

scholarly journals Perspectives on the Measles, Mumps and Rubella Vaccination among Somali Mothers in Stockholm

2018 ◽  
Vol 15 (11) ◽  
pp. 2428 ◽  
Author(s):  
Asha Jama ◽  
Mona Ali ◽  
Ann Lindstrand ◽  
Robb Butler ◽  
Asli Kulane
Keyword(s):  
Vaccination Coverage ◽  
Perceived Risk ◽  
Positive Impact ◽  
Vaccine Coverage ◽  
Qualitative Content Analysis ◽  
Vaccine Safety ◽  
Snowball Sampling ◽  
Mmr Vaccine ◽  
Rubella Vaccination ◽  
Depth Interviews

Background: Vaccination hesitancy and skepticism among parents hinders progress in achieving full vaccination coverage. Swedish measles, mumps and rubella (MMR) vaccine coverage is high however some areas with low vaccination coverage risk outbreaks. This study aimed to explore factors influencing the decision of Somali parents living in the Rinkeby and Tensta districts of Stockholm, Sweden, on whether or not to vaccinate their children with the measles, mumps and rubella (MMR) vaccine. Method: Participants were 13 mothers of at least one child aged 18 months to 5 years, who were recruited using snowball sampling. In-depth interviews were conducted in Somali and Swedish languages and the data generated was analysed using qualitative content analysis. Both written and verbal informed consent were obtained from participants. Results: Seven of the mothers had not vaccinated their youngest child at the time of the study and decided to postpone the vaccination until their child became older (delayers). The other six mothers had vaccinated their child for MMR at the appointed time (timely vaccinators). The analysis of the data revealed two main themes: (1) barriers to vaccinate on time, included issues surrounding fear of the child not speaking and unpleasant encounters with nurses and (2) facilitating factors to vaccinate on time, included heeding vaccinating parents’ advice, trust in nurses and trust in God. The mothers who had vaccinated their children had a positive impact in influencing other mothers to also vaccinate. Conclusions: Fear, based on the perceived risk that vaccination will lead to autism, among Somali mothers in Tensta and Rinkeby is evident and influenced by the opinions of friends and relatives. Child Healthcare Center nurses are important in the decision-making process regarding acceptance of MMR vaccination. There is a need to address mothers’ concerns regarding vaccine safety while improving the approach of nurses as they address these concerns.

scholarly journals A Comparative Study on Social Media Use and Public Participation in Korea and the United States: Does Social Media Matter?

2015 ◽  
Vol 30 (1) ◽  
pp. 207-230
Author(s):  
Kim Eun Yi
Keyword(s):  
United States ◽  
Social Media ◽  
Public Participation ◽  
Interaction Effect ◽  
Media Use ◽  
Positive Impact ◽  
The United States ◽  
The Political ◽  
Social Media Use ◽  
The Impact

This study examines how the use of different types of social media, such as Facebook and Twitter, affects public participation, drawing on the theory of motivation, which addresses the effect of internal and external political efficacy as well as the perceived political importance of social media. The study also investigates the interaction effect between social media use and perceived the political importance of social media on public participation. Employing a comparative perspective on an issue that has not been well studied, the study further seeks to discover potential variations in the impacts of different social media on public participation in the United States and Korea, both of which held presidential elections at the end of 2012. This study conducted hierarchical multiple regression analyses using data collected from college students in the United States and Korea. It shows the positive impact of social media use and its interaction effect with the perceived political importance of social media on the offline and online public participation of youth. The political motivational factor is found to be critical to driving public participation. This study also shows that the impact of Facebook use is more influential than Twitter use on public participation in the United States, whereas the opposite pattern is observed in Korea.

Examining the Intention to Invest in Cryptocurrencies

2021 ◽  
Vol 10 (3) ◽  
pp. 59-79
Author(s):  
Quoc Trung Pham ◽  
Hiep Hai Phan ◽  
Matteo Cristofaro ◽  
Sanjay Misra ◽  
Pier Luigi Giardino
Keyword(s):  
Financial Literacy ◽  
Perceived Control ◽  
Perceived Risk ◽  
Positive Impact ◽  
Behavioral Control ◽  
Demographic Factors ◽  
Financial Behavior ◽  
Perceived Behavioral Control ◽  
Herding Behavior ◽  
Socio Demographic Factors

Among investors of cryptocurrencies there are supporters and detractors; this claims for the identification of the behavioral and socio-demographic factors that push to invest (or not) in cryptocurrencies. A survey has been administered to 275 Italian investors. Together with socio-demographic features (gender, income, age, and education), behavioral factors derived from the theory of planned behavior (attitude, subjective norm, and perceived control behavior) and from the financial behavior literature (illegal attitude, herding behavior, perceived risk, perceived benefit, and financial literacy) have been collected and analyzed. While attitude, illegal attitude, subjective norms, perceived behavioral control, herding behavior, and perceived risk have a positive impact on investors' intentions. Socio-demographic factors and financial literacy have no influence on the intention to invest in cryptocurrencies. This is the first study that comprehensively investigates the influence of behavioral and socio-demographic factors on the intention of investors to invest in cryptocurrencies.

‘Liked’, ‘Shared’, Re-tweeted: The Referendum Campaign on Social Media

2016 ◽  
Author(s):  
Margot Buchanan
Keyword(s):  
Social Media ◽  
Media Use ◽  
Political Context ◽  
The Political ◽  
Political Discussion ◽  
Traditional Media ◽  
Social Media Use ◽  
Video Clips ◽  
Before And After

This chapter examines the independence referendum debate on Facebook and Twitter before and after polling day, noting the multi-modal nature of communication on social media through the use of visual forms such as photographs and video clips. It analyzes the Yes for Scotland and Better Together Facebook and Twitter accounts and notes the participative nature of social media in the political context, reaching many who may not normally be receptive to political discussion. The chapter discusses specific web and social media presences such as the highly visible Wings over Scotland, and notes demographic tendencies among social media users, also considering the fashion in which they respond to each other online critically about traditional media political coverage. The discussion additionally looks at how social media use encourages continued campaigning beyond the phase of electoral results.

Distinguish Significant Adoption Factors That Influence Users' Behavioral Expectation to Utilize Mobile Payment

2019 ◽  
pp. 148-168
Author(s):  
Pajaree Tansakul ◽  
Malka N. Halgamuge ◽  
Ali Syed
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Positive Impact ◽  
Negative Relationship ◽  
Mobile Payment ◽  
Intention To Use ◽  
Scientific Publications ◽  
Adoption Factors ◽  
Intention To Adopt ◽  
Acceptance Model

In this chapter, the authors performed an analysis of the data extracted from 39 peer-reviewed scientific publications between 2015 and 2018 describing users' adoption of various mobile payment systems encompassing methods, technologies, adoption models, theories, variables of the adoption models and theories, as well as significant adoption factors. The analysis demonstrates that the technology acceptance model (TAM) is the most popular model to investigate users' adoption of mobile payment. Both the original and extended versions of TAM are studied broadly to examine the individual's intention to adopt mobile payment. In addition, the analysis of the results from this chapter demonstrates perceived compatibility has the strongest positive impact on the intention to use mobile payment technology whereas perceived risk has a negative relationship with the intention to use mobile payment technology.

Information System Design of High Residential Wall Advertising

2014 ◽  
Vol 1065-1069 ◽  
pp. 2693-2696
Author(s):  
Yuan Xiao Rong
Keyword(s):  
New Media ◽  
Modern Society ◽  
Integrated Services ◽  
Digital Information ◽  
Media Technology ◽  
Traditional Media ◽  
Information System Design ◽  
High Rise ◽  
Network Media ◽  
Building Wall

The emergence of the network as the carrier with new media technology, network media to become a major new media in modern society, the network media encompasses all manifestations of traditional media and the characteristics of the aid of computers and networks to provide users with text, graphics, sound, and impact of integrated services such as data, this paper mainly from the perspective of digital information transmission methods discussed high-rise building wall advertising design.

Role of Affective Mediators in the Effects of Media Use on Proenvironmental Behavior

2020 ◽  
pp. 107554702097164
Author(s):  
Zongya Li
Keyword(s):  
New Media ◽  
Media Use ◽  
Negative Emotion ◽  
Perceived Knowledge ◽  
Traditional Media ◽  
Proenvironmental Behavior ◽  
Affective Constructs ◽  
Effects Of Media ◽  
Environmental Participation

Much of the research on media use and environmental participation has examined the persuasive effects of media-motivated cognitive constructs on proenvironmental behavior, whereas the role of media-induced affective constructs has largely been neglected. To address this gap, this study examines how affective constructs (emotional responses and perceived knowledge) arise from media use and in what ways they contribute to environmental participation in the context of haze. Results from a web survey of 1,589 Chinese citizens suggest that traditional media use elicited more positive emotions than the use of new media, while new media use evoked more negative emotions than that of traditional media. Both traditional and new media use were positive predictors of perceived knowledge. Moreover, negative emotion, positive emotion, and perceived knowledge were all positively associated with proenvironmental behavior. The results of mediation analyses indicated that these affective constructs mediated the association between media use and proenvironmental behavior.

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