scholarly journals Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty

2013 ◽  
Vol 55 (4) ◽  
pp. 883-893 ◽  
Author(s):  
Victoria Y. Yoon ◽  
R. Eric Hostler ◽  
Zhiling Guo ◽  
Tor Guimaraes
Keyword(s):  
Customer Loyalty ◽  
Online Shopping ◽  
Moderating Effect ◽  
Consumer Product ◽  
Product Knowledge ◽  
Shopping Experience ◽  
Recommendation Agents

Empirical Study on Multi-Channel Service Quality and Customer Loyalty of Retailers

2014 ◽  
Vol 12 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Qi Yong-zhi
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Influence ◽  
Equation Model ◽  
Channel Integration ◽  
Shopping Experience ◽  
Integration Service ◽  
Channel Service

This paper studies the influence of offline RSSQ (retailing store service quality), online store ESQ (E-service quality) and O2O MCISQ (multi-channel integration service quality) on traditional retailers' customer loyalty as well as the relation of them three in multi-channel retailing. 380 customers with both offline and online shopping experience at the same retailer's store are investigated. Through the structural equation model, we find out that in multi-channel retailing, RSSQ and MCISQ have a positive influence on customer loyalty; RSSQ and ESQ have a positive influence on MCISQ; the influence of ESQ on customer loyalty is not significant; ESQ has a strong correlation with RSSQ. These conclusions indicate that on one hand, retailers should focus more on RSSQ and ESQ, because they contribute to improve MCISQ. On the other hand, retailers should strengthen the coordination between RSSQ and ESQ in order to further enhance MCISQ and as a result, the customer loyalty.

scholarly journals The Effects of Service and Consumer Product Knowledge on Online Customer Loyalty

2011 ◽  
Vol 12 (11) ◽  
pp. 741-766 ◽  
Author(s):  
Jingjun Xu ◽  
◽  
Izak Benbasat ◽  
Ron Cenfetelli ◽  
◽  
...  
Keyword(s):  
Customer Loyalty ◽  
Consumer Product ◽  
Product Knowledge

Effect of online shopping experience on customer loyalty in apparel business-to-consumer ecommerce

2021 ◽  
pp. 004051752110165
Author(s):  
Wei Yin ◽  
Bugao Xu
Keyword(s):  
Factor Analysis ◽  
Customer Loyalty ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Online Shopping ◽  
Emotional Experience ◽  
Customer Experience ◽  
Measurement Scale ◽  
Shopping Experience ◽  
Business To Consumer

The objectives of this study were to identify major dimensions of customers’ online shopping experience and to examine their impacts on customer loyalty. Customer experience dimensions were firstly searched from the reviewed literatures, and the five dimensions, that is, website, product, service, brand, and emotional experience, were deemed to be relevant to the apparel business-to-consumer ecommerce by experienced shoppers through in-person interviews. Online shopping experience data were then collected through an online questionnaire surveyed in two timeframes, generating two datasets that have 306 and 369 valid samples, respectively. The reliability of the measurement scale was assessed with the two datasets by Cronbach’s alpha coefficients; the scale’s construct validity was verified with the first dataset by the exploratory factor analysis, and the confirmatory factor analysis was performed with the second dataset to evaluate the fit indices, convergent validity, and discriminant validity of the scale. Lastly, the correlation and regression analyses were conducted to establish an experience–loyalty model. It was found that the effects of customer experience decreased in the order from product, brand, service, emotional, and website experience. The factor loadings of the scale items indicated that (a) accurate product information had the strongest effect on website experience, (b) product quality had the strongest effect on product experience, (c) product return and exchange processes had the strongest effect on service experience, (d) apparel brand had the strongest effect on brand experience, and (e) shopping journey had the strongest effect on emotional experience.

India Goes Digital..Smartphone is the New Shopping Destination

2018 ◽  
Vol 6 (8) ◽  
pp. 289
Author(s):  
Shankar Chaudhary
Keyword(s):  
Online Shopping ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile Commerce ◽  
Mobile App ◽  
Smart Phones ◽  
The Internet ◽  
The World ◽  
Shopping Experience ◽  
User Friendly

Despite being in nascent stage m-commerce is gaining momentum in India. The explosive growth of smart-phone users has made India much loved business destination for whole world. Indian internet user is becoming the second largest in the world next to China surpassing US, which throws open plenty of e-commerce opportunities, not only for Indian players, offshore players as well. Mobile commerce is likely to overtake e-commerce in the next few years, spurred by the continued uptrend in online shopping and increasing use of mobile apps.The optimism comes from the fact that people accessing the Internet through their mobiles had jumped 33 per cent in 2014 to 173 million and is expected to grow 21 per cent year-on-year till 2019 to touch 457 million. e-Commerce brands are eyeing on the mobile app segment by developing user-friendly and secure mobile apps offering a risk-free and easy shopping experience to its users. Budget 4G smart phones coupled with affordable plans, can very well drive 4G growth in India.

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

scholarly journals How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy

2020 ◽  
Vol 12 (22) ◽  
pp. 9594
Author(s):  
Leonardo Salvatore Alaimo ◽  
Mariantonietta Fiore ◽  
Antonino Galati
Keyword(s):  
Online Shopping ◽  
Grocery Shopping ◽  
Competitive Advantages ◽  
Web Based ◽  
Explanatory Variables ◽  
Food Shopping ◽  
Cumulative Logit Model ◽  
Level Of Satisfaction ◽  
Shopping Experience ◽  
On Line

The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers’ behavior. This work aims to investigate which characteristics can affect the decision of online food shopping during the pandemic emergency in Italy. In particular, the work aims to analyze the effects of a set of explanatory variables on the level of satisfaction for the food online shopping experience. For achieving this aim, the proportional odds version of the cumulative logit model is carried out. Data derive from an anonymous on-line questionnaire administrated during the first months of the pandemic and filled by 248 respondents. The results of this work highlight that people having familiarity with buying food online, that have a higher educational level and consider food online channels easy to use, appear more satisfied for the food online shopping experience. These findings can be crucial for the future green global challenges as online shopping may help to reach competitive advantages for company sustainability.

Relationship-Specific Investment, Guanxi Behavior, and Salesperson-Owned Customer Loyalty Transfer

2014 ◽  
Vol 42 (7) ◽  
pp. 1147-1166
Author(s):  
Guocai Wang ◽  
ShanLiang Li ◽  
Xifeng Wang ◽  
Chunyu Lu ◽  
Chen Lv
Keyword(s):  
Transfer Process ◽  
Customer Loyalty ◽  
Moderating Effect ◽  
Dyadic Data ◽  
Brand Building ◽  
Specific Investment ◽  
Building Behavior

Customer loyalty has been gaining attention as firms face increasing competition. However, customer loyalty consists of a mixture of loyalty to the firm, as well as to the specific salesperson. By using dyadic data from both buyers and sellers, we investigated the influence of salespersons' and selling firms' behaviors on these 2 types of customer loyalty, and the moderating effect of employees' brand-building behavior in the loyalty transfer process. Our results showed that both salesperson's and selling firm's behaviors can promote the 2 kinds of loyalty, and that salesperson-owned loyalty is positively related to loyalty to the selling firm. Contrary to our prediction, employees' brand-building behavior exerted a significant, negative moderating effect on salesperson-owned loyalty transfer.

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