Consumers’ Response to Weak Unique Selling Propositions: Implications for Optimal Product Recommendation Strategy

Author(s):  
Fabio Caldieraro ◽  
Marcus Cunha
2021 ◽  
pp. 1-13
Author(s):  
Xiaoyan Wang ◽  
Jianbin Sun ◽  
Qingsong Zhao ◽  
Yaqian You ◽  
Jiang Jiang

It is difficult for many classic classification methods to consider expert experience and classify small-sample datasets well. The evidential reasoning rule (ER rule) classifier can solve these problems. The ER rule has strong processing and comprehensive analysis abilities for diversified mixed information and can solve problems with expert experience effectively. Moreover, the initial parameters of the classifier constructed based on the ER rule can be set according to empirical knowledge instead of being trained by a large number of samples, which can help the classifier classify small-sample datasets well. However, the initial parameters of the ER rule classifier need to be optimized, and choosing the best optimization algorithm is still a challenge. Considering these problems, the ER rule classifier with an optimization operator recommendation is proposed in this paper. First, the initial ER rule classifier is constructed based on training samples and expert experience. Second, the adjustable parameters are optimized, in which the optimization operator recommendation strategy is applied to select the best algorithm by partial samples, and then experiments with full samples are carried out. Finally, a case study on a turbofan engine degradation simulation dataset is carried out, and the results indicate that the ER rule classifier has a higher classification accuracy than other classic classifiers, which demonstrates the capability and effectiveness of the proposed ER rule classifier with an optimization operator recommendation.


Author(s):  
A. B. M. Fahim Shahriar ◽  
Mahedee Zaman Moon ◽  
Hasan Mahmud ◽  
Kamrul Hasan

Author(s):  
Jatin Sharma ◽  
Kartikay Sharma ◽  
Kaustubh Garg ◽  
Avinash Kumar Sharma

2021 ◽  
Vol 36 (6) ◽  
pp. 2572-2617
Author(s):  
Zhen‐Song Chen ◽  
Lan‐Lan Yang ◽  
Rosa M. Rodríguez ◽  
Sheng‐Hua Xiong ◽  
Kwai‐Sang Chin ◽  
...  

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