The competitive structure of restaurant retailing: the impact of hedonic-utilitarian patronage motives

2020 ◽  
Vol 107 ◽  
pp. 233-244 ◽  
Author(s):  
James R. Brown
Keyword(s):  
Hedonic Utilitarian ◽  
The Impact ◽  
Competitive Structure

scholarly journals The Impact of Horizontal Strategic Alliances On The U.S. Steel Industry

1970 ◽  
Vol 21 (2) ◽  
pp. 149-178
Author(s):  
Lucy Ojode
Keyword(s):  
Best Practices ◽  
Strategic Alliances ◽  
Steel Industry ◽  
Price Competition ◽  
Industry Concentration ◽  
Industry Data ◽  
The Public ◽  
The Impact ◽  
The U.S ◽  
Competitive Structure

Despite the popularity of strategic alliances among firms, the public is ambivalentabout the industry impact of horizontal alliances. It is not apparent that thebenefits of alliances to the firm also accrue to the industry. This paper examinedthe U.S. steel industry data from 1977 to 1997 to determine the potential impactsof capability horizontal alliances on industry competitive structure. The resultsare indicative of positive impacts on industry competitiveness (profitability andproductivity) and competitive structure (price competition and declining industryconcentration). A capability hypothesis is offered that posit that horizontal alliancesthat enhance partner firms' capabilities may diffuse critical capabilitiesor 'best practices' within an industry thereby raising the average level of competitivenessin the industry and inducing competitive pressures that can resultin price competition and erode industry concentration.

scholarly journals Exploring the Utilitarian and Hedonic Value Derived from Tourism Pre-experiences with Virtual Reality: Differences Between Destinations and Accommodations

2022 ◽  
pp. 498-503
Author(s):  
Carlos Flavián ◽  
Sergio Ibáñez-Sánchez ◽  
Carlos Orús
Keyword(s):  
Virtual Reality ◽  
Perceived Value ◽  
Customer Experience ◽  
Tourism Industry ◽  
Added Value ◽  
Hedonic Value ◽  
Great Uncertainty ◽  
Utilitarian Value ◽  
Hedonic Utilitarian ◽  
The Impact

AbstractThe tourism industry is in a convulsive situation of great uncertainty. The recovery of the sector depends on boosting digitalization processes. In this sense, virtual reality represents an essential tool that can generate added value in the customer experience. This study analyzes the impact of virtual reality tourism pre-experiences on the utilitarian and hedonic value perceived by the customer. In addition, given the heterogeneity of tourism products and offers, it is proposed that the influence of virtual reality on the dimensions of perceived value will depend on whether the product is evaluated on an attribute basis (hotels) or holistically (destinations). The results will provide interesting implications for understanding and generating tourism experiences with high added value. Particularly, these results will be helpful for tourism managers to design effective virtual reality pre-experiences according to the features of the tourism products they are promoting, fostering the corresponding hedonic/utilitarian value in the tourist’s pre-experience.

Shopping value and patronage: when satisfaction and crowding count

2019 ◽  
Vol 38 (2) ◽  
pp. 137-150
Author(s):  
Tapas Ranjan Moharana ◽  
Debasis Pradhan
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Theoretical Models ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Cross Sectional ◽  
Content Type ◽  
Patronage Intention ◽  
Hedonic Utilitarian ◽  
The Impact

Purpose The purpose of this paper is to compare two competing models denoting two dimensions (hedonic and utilitarian) and three dimensions (hedonic, utilitarian and social) of the construct “value” and investigates their relative influence on satisfaction, future patronage intention (FPI) and word-of-mouth (WoM) in a hypermarket context. Additionally, the study examines if these relationships are contingent upon gender and shoppers’ perception of retail crowding. Design/methodology/approach The proposed models and the hypotheses were tested using structural equation modelling, across two cross-sectional studies (n1=268, n2=259). The multi-group analysis was used to test moderated relationships. Findings The study demonstrates that satisfaction mediates the impact of shopping value on FPI and WoM. The model that includes utilitarian, hedonic and social value explains higher variance in satisfaction and WoM than that is evidenced in the alternate model comprising utilitarian and hedonic values. Shoppers’ gender and perceived retail crowding moderate the influence of shopping value on satisfaction. Practical implications Retail managers should understand that enjoyable and social shopping experience of the consumers lead to satisfaction, which in turn plays a pivotal role in the formation of FPI and WoM. Managers discern that a moderate level of crowding is better than the extremely low or high level of density. Originality/value Amidst a lack of unanimity on the dimensionality of shopping value, this is one of the first studies to evaluate the two theoretical models of shopping value having two dimensions and three dimensions, respectively. An understanding of gender and retail crowding perceptions is crucial in shopping value judgments.

Shopping Centre Patronage: Situational Factors Against Affect

2019 ◽  
Vol 23 (2) ◽  
pp. 189-196
Author(s):  
Pedro Quelhas Brito ◽  
Peter J. McGoldrick ◽  
Umesh Ramchandra Raut
Keyword(s):  
Situational Factors ◽  
Relevant Variable ◽  
Shopping Centre ◽  
Shopping Centres ◽  
Positioning Strategy ◽  
First Results ◽  
Retail Managers ◽  
Hedonic Utilitarian ◽  
The Impact

The objective of this study is to understand to what extent hedonic and utilitarian consumer profiles are affected by situational factors and how in turn they impact shopping centre patronage. A six step multiple regression analysis corresponding to six different shopping centres has been applied to two clusters of consumers. The data are based on consumers’ hedonic/utilitarian customer profile. First, results show that in general the impact on shopping centre patronage is largely affected by proximity, convenience and accessibility variables, which are more relevant among the utilitarian profile consumers. On the other hand, in the hedonic profile segment, affect, that is, the experience of feeling or emotion is the relevant variable explaining patronage. Second, the predictive contribution of these variables on patronage varied according to the shopping centres’ positioning. With the findings of the present study, retail managers can formulate marketing strategies, which will attract retail consumers towards their shopping centre and also help them to enhance the significant factors that influence retail store consumer’s purchase decision. Also, this investigation contributes to the diagnosis of how consistent is the retailers’ in their positioning strategy in targeting the market segments. The present research integrates both situational factors and hedonic as well as utilitarian consumer profiles along with the role of situational dynamics to explain shopping centres’ patronage.

When does creativity matter: the impact of consumption motive and claim set-size

2019 ◽  
Vol 36 (4) ◽  
pp. 449-460
Author(s):  
Ilgım Dara Benoit ◽  
Elizabeth G. Miller
Keyword(s):  
Boundary Conditions ◽  
Product Category ◽  
Small Claim ◽  
Hedonic Consumption ◽  
Large Claim ◽  
Content Type ◽  
Set Size ◽  
Advertising Budget ◽  
Hedonic Utilitarian ◽  
The Impact

Purpose This paper aims to identify two boundary conditions (consumption motive and claim set-size) affecting the effectiveness of an advertisement’s creativity. Design/methodology/approach Across two experiments, the authors find support for hypotheses using both hedonic vs utilitarian products (Study 1) and hedonic vs utilitarian decision goals within the same product category (Study 2). Findings Creativity is more effective for an advertisement when the consumption motive is utilitarian (vs hedonic). Further, using a larger claim set-size within an advertisement increases (decreases) the effectiveness of advertisement creativity for those with hedonic (utilitarian) consumption motives. Research limitations/implications This research contributes to the creativity literature by showing when creativity matters depending on the consumption motive and claim set-size. In addition, this research expands the utilitarian vs hedonic consumption literature by highlighting another way in which these two motives differ. Finally, this study expands the claim set-size literature by demonstrating that the effects of claim set-size depend on both consumption motive and features of the ad (i.e. its level of creativity). Practical implications These findings help marketers manage their advertising budget more effectively and efficiently knowing when advertisement creativity matters and thus when to invest in creativity. Originality/value The present research is the first to explicitly study boundary conditions for when ad creativity matters and shows that creativity matters more (i.e. enhances persuasiveness of the ad and attitudes toward the ad) when the consumption motive is utilitarian, especially when ads have small claim set-size. Additionally, creativity matters for hedonic consumption contexts if the advertisement has a large claim size.

Increase in Sales Due to In-Store Display

1975 ◽  
Vol 12 (4) ◽  
pp. 426-431 ◽  
Author(s):  
Michel Chevalier
Keyword(s):  
Market Share ◽  
Test Item ◽  
Product Category ◽  
Factorial Experiment ◽  
Product Characteristics ◽  
The Impact ◽  
Competitive Structure

A factorial experiment measures the impact of in-store displays on sales for different product characteristics. Variables related to growth or competitive structure are found significant, while market share of the test item in the product category, level of price cut, and advertising to sales ratio have no effect on the impact of display.

Formation of Lunar Craters and Bright Rays as a Result of Meteorite Impacts

1962 ◽  
Vol 14 ◽  
pp. 415-418
Author(s):  
K. P. Stanyukovich ◽  
V. A. Bronshten
Keyword(s):  
Explosive Charge ◽  
The Moon ◽  
Meteorite Impacts ◽  
The Earth ◽  
Lunar Craters ◽  
The Impact

The phenomena accompanying the impact of large meteorites on the surface of the Moon or of the Earth can be examined on the basis of the theory of explosive phenomena if we assume that, instead of an exploding meteorite moving inside the rock, we have an explosive charge (equivalent in energy), situated at a certain distance under the surface.

The Geosciences Applied to Lunar Exploration

1962 ◽  
Vol 14 ◽  
pp. 169-257 ◽  
Author(s):  
J. Green
Keyword(s):  
Lunar Surface ◽  
Probable Mechanism ◽  
Point Of View ◽  
Lunar Exploration ◽  
Geological Model ◽  
Apply Geophysics ◽  
Surface Features ◽  
The Impact

The term geo-sciences has been used here to include the disciplines geology, geophysics and geochemistry. However, in order to apply geophysics and geochemistry effectively one must begin with a geological model. Therefore, the science of geology should be used as the basis for lunar exploration. From an astronomical point of view, a lunar terrain heavily impacted with meteors appears the more reasonable; although from a geological standpoint, volcanism seems the more probable mechanism. A surface liberally marked with volcanic features has been advocated by such geologists as Bülow, Dana, Suess, von Wolff, Shaler, Spurr, and Kuno. In this paper, both the impact and volcanic hypotheses are considered in the application of the geo-sciences to manned lunar exploration. However, more emphasis is placed on the volcanic, or more correctly the defluidization, hypothesis to account for lunar surface features.

Asteroid and Comet Impact Speeds upon Mars: Significance for Panspermia and the Supply of Organics

1997 ◽  
Vol 161 ◽  
pp. 197-201 ◽  
Author(s):  
Duncan Steel
Keyword(s):  
Probability Distributions ◽  
Regions Of Interest ◽  
Significant Fraction ◽  
Organic Chemicals ◽  
Impact Speed ◽  
The Mean ◽  
The Impact

AbstractWhilst lithopanspermia depends upon massive impacts occurring at a speed above some limit, the intact delivery of organic chemicals or other volatiles to a planet requires the impact speed to be below some other limit such that a significant fraction of that material escapes destruction. Thus the two opposite ends of the impact speed distributions are the regions of interest in the bioastronomical context, whereas much modelling work on impacts delivers, or makes use of, only the mean speed. Here the probability distributions of impact speeds upon Mars are calculated for (i) the orbital distribution of known asteroids; and (ii) the expected distribution of near-parabolic cometary orbits. It is found that cometary impacts are far more likely to eject rocks from Mars (over 99 percent of the cometary impacts are at speeds above 20 km/sec, but at most 5 percent of the asteroidal impacts); paradoxically, the objects impacting at speeds low enough to make organic/volatile survival possible (the asteroids) are those which are depleted in such species.

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