When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness

2021 ◽  
Vol 137 ◽  
pp. 233-243
Author(s):  
Krisztina Rita Dörnyei ◽  
Renaud Lunardo
Keyword(s):  
Need For Uniqueness ◽  
Limited Edition ◽  
Emotional Value

scholarly journals PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE

2020 ◽  
Vol 6 (3) ◽  
Author(s):  
Wiry Utami
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Time Pressure ◽  
Hierarchical Regression ◽  
Functional Value ◽  
Emotional Value ◽  
The Relationship

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

scholarly journals The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food

2019 ◽  
Vol 16 (7) ◽  
pp. 1106 ◽  
Author(s):  
Haroon Qasim ◽  
Liang Yan ◽  
Rui Guo ◽  
Amer Saeed ◽  
Badar Ashraf
Keyword(s):  
Behavioral Intention ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Positive Influence ◽  
Self Identity ◽  
Consumption Values ◽  
Functional Value ◽  
Food Market ◽  
Emotional Value

Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers’ behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.

Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran

2020 ◽  
Vol 32 (9) ◽  
pp. 2857-2880 ◽  
Author(s):  
S. Mostafa Rasoolimanesh ◽  
Mohmmad Iranmanesh ◽  
Muslim Amin ◽  
Kashif Hussain ◽  
Mastura Jaafar ◽  
...  
Keyword(s):  
Structural Equation ◽  
Social Values ◽  
Perceived Value ◽  
Social Value ◽  
Equation Modeling ◽  
Content Type ◽  
Theoretical Contribution ◽  
Emotional Value ◽  
Moderating Role

Purpose This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction. Design/methodology/approach Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing. Findings The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions. Originality/value This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

FROM LEAN PRODUCT DEVELOPMENT TO LEAN INNOVATION: SEARCHING FOR A MORE VALID APPROACH FOR PROMOTING UTILITARIAN AND EMOTIONAL VALUE

2014 ◽  
Vol 11 (02) ◽  
pp. 1450008 ◽  
Author(s):  
MARTIN GUDEM ◽  
MARTIN STEINERT ◽  
TORGEIR WELO
Keyword(s):  
Product Development ◽  
Customer Value ◽  
Incremental Innovation ◽  
Lean Principles ◽  
Lean Product Development ◽  
A Value ◽  
Utilitarian Value ◽  
Emotional Value ◽  
Value Concept

This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our discussion contends that the value-concept in LPD is too strongly tied to product features, and that this may lead to: (i) overemphasis on utilitarian value, (ii) preference for reliability over validity, and (iii) a defensive approach to market-trends. These factors can compromise the philosophy's ability to maximize customer value, and represent a challenge in making LPD fit beyond incremental innovation in the technological domain. Lean innovation (LI) is therefore introduced as an extension of LPD, building on a value concept that embraces emotional as well as utilitarian characteristics. It is suggested that lean principles should not be limited to product development, but should concern all aspects of a company's innovation efforts relevant to offering a pleasurable customer experience.

A Room of One’s Own: Need for Uniqueness Counters Online WoM

2018 ◽  
Vol 60 (3) ◽  
pp. 216-232 ◽  
Author(s):  
Robin Chark ◽  
Lawrence Hoc Nang Fong ◽  
Candy Mei Fung Tang
Keyword(s):  
Hospitality Industry ◽  
Choice Behavior ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Attitude Formation ◽  
Extant Literature ◽  
Need For Uniqueness ◽  
Room Of One's Own

We examine how consumers’ desire to be different reduces their reliance on others’ suggestions and thus increases their tendency to diverge from the average opinion. While the extant literature focuses on the role of need for uniqueness in attitude formation and choice behavior, not much has been done to test the effect of uniqueness seeking on reactions to persuasive, word of mouth (WoM) messages. In four studies, we find converging evidence for a uniqueness effect. Specifically, the uniqueness motivation interacts with the valence of the average opinion such that when uniqueness motivation is low, consumers follow others’ advice and thus their attitudes depend primarily on the valence of the average opinion; meanwhile, the uniqueness seekers rely less on the valence and are more likely to form less favorable attitudes after reading positive reviews and to hold less unfavorable ones when the reviews are negative. These effects are found when trait need for uniqueness is measured as well as when situational need for uniqueness is manipulated. We further examine the process through which uniqueness motivation results in nonconformist attitudes. Uniqueness seekers perceive minority opinions as more diagnostic. Thus, these minority opinions are disproportionately represented in uniqueness seekers’ nonconformist views. These findings are important to the hospitality industry as consumers often rely on others’ experiences by reading online reviews to help make decisions concerning their own hospitality needs, which are highly experiential in nature.

Love Letters

2019 ◽  
pp. 45-68
Author(s):  
Sally Holloway
Keyword(s):  
Social Rank ◽  
Letter Writing ◽  
Emotional Intimacy ◽  
Men And Women ◽  
Single Moment ◽  
Distinct Stage ◽  
Love Letter ◽  
Emotional Value ◽  
Lengthy Process

This chapter considers how letters worked to move a relationship forward and facilitate greater emotional intimacy between writers. The chapter evaluates the role of the love letter on the path to matrimony using the correspondences of eight couples of varied social rank. Letter-writing is presented as a distinct stage of courtship, during which couples negotiated, tested, and cemented a marital bond. Men and women adopted particular gendered strategies, with women demonstrating their virtue, modesty, and self-doubt to suitors, who in return emphasized their sincerity, and—with increasing frequency over the century—rhapsodized about their depth of feeling. Engagement to marry was not a single moment but a lengthy process, becoming more assured as greater numbers of letters were exchanged. The chapter demonstrates the emotional value of missives as ‘thoughts’ or ‘favours’ sent by loved ones, which were treated as treasured possessions and praised as sources of pleasure that could even transcend death itself.

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