scholarly journals PERAN PEMODERASI TEKANAN WAKTU HUBUNGAN ANTARA NILAI FUNGSIONAL DAN NILAI EMOSIONAL TERHADAP NIAT BELI PRODUK FLASH SALE

Author(s):  
Wiry Utami

ABSTRACT The research examines the role of time pressure as moderating variable to the relationship between functional value and emotional value on purchase intention on flash sale product. Data for this research were collected by online survey and administered to 150 respondents. The hypothesis testing was conducted using multiple regression analysis and hierarchical regression analysis. Finding of this indicated that functional value and emotional value have positive and significant effect on purchase intention. Time pressure has no negatively moderated the effect of functional value and emotional value on purchase intention. Keywords: functional value, emotional value, time pressure ABSTRAK Penelitian ini menguji peran tekanan waktu sebagai variabel moderasi hubungan antara nilai fungsional dan nilai emosional terhadap niat beli konsumen pada produk flash sale. Data di kumpulkan melalui survey online dengan 150 responden. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda dan analsisi regresi hirarki. Hasil dari penelitian menunjukan bahwa nilai fungsional dan nilai emosional berpengaruh terhadap niat beli. Tekanan waktu tidak memoderasi secara negatif pengaruh nilai fungsional dan nilai emosional terhadap niat beli. Kata Kunci: nilai fungsional, nilai emosional, tekanan waktu

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Sadat Shimul ◽  
Matthew Barber ◽  
Mohammad Ishmam Abedin

Purpose This paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on consumers’ forgiveness is tested as well. In addition, consumers’ attitudes towards the brand and celebrity as well as purchase intention for the endorsed brand are examined both before and after the transgression. Design/methodology/approach Data (n = 356) were collected through a self-administered online survey and analysed though structural equation modelling in AMOS 26. Findings The results show that consumers’ attitude towards celebrity, brand and purchase intention gets weaker once the celebrity gets into transgression. Consumers tend to forgive more if the celebrity apologises (vs denies) for the wrongdoing. The hypothesised relationship between attitude towards celebrity and purchase intention did not sustain after the transgression. In addition, consumers’ intrinsic religiosity strengthens the relationship between attitude towards the celebrity and purchase intention. Practical implications The findings of this research present valuable implications for brands practitioners. Brands should formulate actionable contingency plans to mitigate the negative ramifications of celebrity transgressions. Specifically, intrinsic religiosity and celebrity apologies should assist consumers in forgiving the transgression and negate the implications that could have arisen if the celebrity instead denied the transgressions. Originality/value This research extends the previous research by examining religiosity and forgiveness within the context of celebrity transgressions. To the best of the authors’ knowledge, this is one of the first few research studies to consider the role religiosity plays in consumers’ intention to forgive celebrity transgressions.


Author(s):  
Filip Fors Connolly ◽  
Tommy Gärling

AbstractPrevious research has shown that the unemployed has lower life satisfaction than the employed but that their emotional well-being may not differ. The aim is to investigate the role of mediators with bearings on these differences between the employed and unemployed in emotional well-being compared to life satisfaction. Participants were 3,463 employed and 452 unemployed living in five Western countries. They answered questions in an online survey. The results showed that the employed had both higher life satisfaction and emotional well-being. Mediation analysis replicated previous results in that the relationship between unemployment and life satisfaction was mediated by financial satisfaction. The relationship with emotional well-being was mediated by satisfaction with time use which was higher for the employed than the unemployed. Financial satisfaction was also a mediator of the relationship with emotional well-being, both directly and through satisfaction with time use. Although the unemployed felt lower time pressure than the employed, this factor was not a strong mediator of the relationship with emotional well-being, neither directly nor through satisfaction with time use. A possible explanation for the differences in the results for emotional well-being is that a negative mood is less associated with work than found in previous research.


Author(s):  
Josphine Chepchirchir ◽  
Mark Leting

This study aims to empirically examine the relationship between Brand quality, brand prestige and brand purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322 respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the findings, companies involved in branding of mobile phones should focus on improving the usefulness of the brand quality and prestige. The study made a contribution in terms of allowing us to understand the factors that can contribute to the adoption of mobile phone brands.


2016 ◽  
Vol 30 (4) ◽  
pp. 353-370 ◽  
Author(s):  
Jesse B. DeAngelis ◽  
Rana Yaghmaian ◽  
Susan Miller Smedema

Purpose: To investigate the role of core self-evaluations (CSE) in the relationship between perceived stress and depression in persons with spinal cord injury.Method: Two hundred forty-seven adults with spinal cord injury completed an online survey measuring perceived stress, CSE, and depressive symptoms.Results: A multiple regression analysis revealed CSE to significantly mediate the relationship between perceived stress and depression. A hierarchical regression analysis also confirmed that CSE is a significant moderator of the relationship between perceived stress and depression. The association between perceived stress and depression was significantly stronger for low-CSE individuals and weaker for high-CSE individuals.Conclusion: High CSE appears to buffer the effect of perceived stress on depressive symptoms for persons with spinal cord injury. Rehabilitation interventions should aim to enhance CSE as a means to prevent depression among this population.


2016 ◽  
Vol 15 (2) ◽  
pp. 383 ◽  
Author(s):  
Hakan SARIÇAM

The basic purpose of this study is to examine the mediating and moderating role of subjective vitality in relationship between rumination and subjective happiness. The participants were 420 university students. In this research, the Self-rumination Scale-SRS, the Subjective Vitality Scale and the Short Form of Oxford Happiness Questionnaire were used. The relationships between rumination, subjective vitality, and happiness were examined using correlation analysis and hierarchical regression analysis. In correlation analysis, happiness and subjective vitality were found negatively related to self-rumination. On the other hand, happiness had positive relation with subjective vitality. Hierarchical regression analysis showed that rumination levels in a decrease of subjective vitality on an unhappy person whereas enhances in subjective vitality leads to happiness; however, rumination also produces unhappiness. Results were debated in the light of the related literature.


2020 ◽  
Vol 38 (4) ◽  
pp. 465-478
Author(s):  
Nabanita Talukdar ◽  
Shubin Yu

PurposeThe purpose of this study is to investigate the underlying psychological mechanism and boundary conditions which drive materialists' purchase intention (PI) of sustainable over generic luxury products.Design/methodology/approachFour empirical studies (one survey and three experiments) were conducted to test the hypotheses.FindingsMaterialism has a positive effect on consumers' purchase intention of sustainable over generic luxury products because materialists tend to have higher perceived functional value of sustainable (i.e., green) luxury products. Product conspicuousness (i.e., publicly consumed versus privately consumed luxury) moderates the effect of materialism on PI of sustainable over generic luxury products. Materialism increases the perceived functional value and thus enhances the PI of sustainable luxury products over generic luxury products only when the product is privately consumed (as opposed to publicly consumed).Originality/valueThis article contributes to the literature that explores how materialism affects environmentalism. This study is among the first empirical works in the context of luxury that studies the relationship between materialism and purchase intention of green products over generic products. This study is also among the first in the context of materialists to empirically establish the importance of perceived functional value associated with sustainable over generic products in affecting PI. Moreover, this article investigates the moderating role of product conspicuousness, which enhances the generalizability of the findings.


2020 ◽  
pp. 003022282097453
Author(s):  
Jacob S. Sawyer

The present study applied several concepts typically included in thanatology research to an atheist sample. Atheists are a growing segment of the population in the United States, though little is known about this group. A sample of 355 adults who self-identify as atheist completed an online survey assessing forms of spirituality, anti-atheist discrimination, and meaning reconstruction in order to examine associations between these variables and bereavement outcomes of complicated grief and psychological distress. Results of a multiple regression analysis suggested that spirituality was not related to bereavement outcomes, anti-atheist discrimination was related to poorer bereavement outcomes, while the relationship between meaning reconstruction and bereavement outcomes was mixed. These results provide a foundation for additional exploration of bereavement processes in atheist individuals, and implications for future research and practice are discussed.


2015 ◽  
Vol 793 ◽  
pp. 663-668
Author(s):  
M.H. Amlus ◽  
Ahmad Zaidi Abdullah ◽  
Amlus Ibrahim ◽  
H. Mokhtarudin

Generally, manufacturing capability is the important factor in running and developing business. Hence, this research is aimed to identifying the relationships of critical factors and make sure the companies can survive in the northern region of Malaysia. Those identified factors are training and manufacturing capabilities. Through the email survey, a total of 89 companies representing electrical and electronic industries had responded. The hypotheses involved were tested using correlation and regression techniques. The results of the study support all the hypotheses. The multiple regression analysis indicates that there are significant relationships among the factors on each criterion to manufacturing capabilities. While hierarchical multiple regression analysis was carried out to test the role of moderating in the relationship between independent variables with dependent variables. It is believed that results of this study will be beneficial for shareholders and directors of companies to apply these manufacturing capabilities.


Author(s):  
Elizabeth J. Halstead ◽  
Alexandra Jones ◽  
Gianluca Esposito ◽  
Dagmara Dimitriou

Background: Children with intellectual and developmental difficulties often experience sleep problems, which in turn may impact parental sleep patterns. This study explored the role of parental sleep knowledge as a moderator on the relationship between child sleep and parental sleep impairment. Methods: 582 parents or caregivers (92.6% mothers) of children with different developmental disabilities (Age M = 9.34, 29.5% females) such as Down’s syndrome, participated in an online survey. Multiple regression analysis was conducted. Results: Parental sleep knowledge of child sleep was a moderating variable in the relationship between child sleep nocturnal duration and parental sleep impairment. Although overall, sleep knowledge was high in this sample, two specific knowledge gaps were identified namely child sleep duration requirements, and the recognition of signs of a well-rested child. Conclusion: This study has provided evidence that increased parental sleep knowledge can positively impact both child and parental sleep outcomes.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Choon Hee Ong ◽  
You Ying Koo ◽  
Owee Kowang Tan ◽  
Chin Fei Goh

PurposeThis paper aims to examine the role of rational culture in the relationship between lean manufacturing practices and operational productivity in the machinery and equipment industry.Design/methodology/approachThis study uses a cross-sectional quantitative approach to conduct the research. Using an online survey questionnaire, 118 responses were collected. SPSS was used to assess validity, reliability and hypothesis testing of the study variables. Hierarchical regression analysis was employed to investigate the moderating effects of rational culture.FindingsThe study results reveal that quick setup and quality control were significantly related to operational productivity. Rational culture was a significant quasi-moderator.Practical implicationsThis study highlights the importance of quick setup and quality control for machinery and equipment firms to gain higher operational productivity. Rational culture could be used to drive the firms toward greater achievements in this regard.Originality/valueThe use of rational culture as a quasi-moderator in the relationship between lean manufacturing practices and operational productivity is unprecedented. This study offers new findings by introducing the role of rational culture to enhance the effects of lean manufacturing practices on operational productivity.


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