Willingness to pay for eco-labelled wood furniture: Choice-based conjoint analysis versus open-ended contingent valuation

2007 ◽  
Vol 13 (1) ◽  
pp. 29-48 ◽  
Author(s):  
Knut Veisten
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Conjoint Analysis ◽  
Wood Furniture

Measuring Consumers' Preferences for Metered Pricing of Services

2011 ◽  
Vol 14 (4) ◽  
pp. 443-459 ◽  
Author(s):  
Christian Schlereth ◽  
Bernd Skiera ◽  
Agnieszka Wolk
Keyword(s):  
Empirical Study ◽  
Willingness To Pay ◽  
Contingent Valuation ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Decisions ◽  
Flat Rate ◽  
Marginal Prices ◽  
Number Of Customers ◽  
Pricing Of Services

Metered pricing plans for services enable companies to increase their profits. Yet measuring consumer preferences for different forms of metered pricing is difficult, because metered prices simultaneously influence three consumer decisions: to purchase the service, to choose a particular pricing plan, and to use a particular quantity. These decisions strongly influence the number of customers that use the service, their usage, and profit. This article develops and validates augmented conjoint analysis methods that capture the interplay among these three decisions and allow for predicting the effects that different metered pricing plans have on consumer behavior and company’s profit. The empirical study reveals that the optimal two-part pricing plan yields 36–49% higher profits than optimal pay-per-use or flat rate pricing plans. Consumers' reactions to changes in metered pricing plans are very heterogeneous. The fixed fee of a two-part pricing plan strongly influences the number of subscribers but hardly influences their usage. In contrast, changes in marginal prices strongly affect consumers' usage but not their subscription. Data collected through ranking- and choice-based conjoint analysis yield comparable willingness-to-pay estimates and substantially outperform contingent valuation. Market researchers should also use pricing plan formats instead of usage formats to elicit the preferences for two-part pricing plans.

scholarly journals Consumer willingness-to-pay for restaurant surcharges to reduce carbon emissions: default and information effects

2021 ◽  
pp. 1-29
Author(s):  
Dede Long ◽  
Grant H. West ◽  
Rodolfo M. Nayga
Keyword(s):  
Climate Change ◽  
Willingness To Pay ◽  
Contingent Valuation ◽  
Carbon Emissions ◽  
Emission Reduction ◽  
Carbon Emission ◽  
Dichotomous Choice ◽  
Carbon Reduction ◽  
The Mean ◽  
Agriculture And Food

Abstract The agriculture and food sectors contribute significantly to greenhouse gas emissions. About 15 percent of food-related carbon emissions are channeled through restaurants. Using a contingent valuation (CV) method with double-bounded dichotomous choice (DBDC) questions, this article investigates U.S. consumers’ willingness to pay (WTP) for an optional restaurant surcharge in support of carbon emission reduction programs. The mean estimated WTP for a surcharge is 6.05 percent of an average restaurant check, while the median WTP is 3.64 percent. Our results show that individuals have a higher WTP when the surcharge is automatically added to restaurant checks. We also find that an information nudge—a short climate change script—significantly increases WTP. Additionally, our results demonstrate that there is heterogeneity in treatment effects across consumers’ age, environmental awareness, and economic views. Our findings suggest that a surcharge program could transfer a meaningful amount of the agricultural carbon reduction burden to consumers that farmers currently shoulder.

Willingness to pay for more sustainable e-waste management: a contingent valuation study in greece

2012 ◽  
pp. 19-35
Author(s):  
Charisios Achillas ◽  
Christos Vlachokostas ◽  
Avraam Karagiannidis ◽  
Eftichios Sophocles Sartzetakis ◽  
Nicolas Moussiopoulos
Keyword(s):  
Waste Management ◽  
Willingness To Pay ◽  
Contingent Valuation ◽  
Local Community ◽  
Industrial Ecology ◽  
Contingent Valuation Study ◽  
Adequate Funding ◽  
Weee Recycling ◽  
Valuation Study ◽  
Environmentally Sound

Management of Waste Electric and Electronic Equipment (WEEE also called e-waste) has become an issue of critical importance recently also in the frame of industrial ecology besides waste management per se, mostly due to their content in hazardous materials and the extensive implications of any intervention in a broad industrial spectrum. The effectiveness of any landfill diversion scheme depends on its acceptance by the local community and the industry, as well as adequate funding. This paper presents a contingent valuation approach in order to examine public environmental awareness and to assess the willingness-to-pay (WTP) for the environmentally sound management of WEEE in Greece, based on a suitable, customized and easy-to-comprehend questionnaire. The survey revealed a still relative public ignorance on the subject and a reluctantly limited WTP. The latter is mostly triggered by the fact that respondents believed that associated expenses should be covered either by authorities or manufacturers (protest votes). However, based on the responses of those declaring a positive WTP, the average fee respondents are willing to pay exceeds the current recycling fee. Thus, existing recycling fees could be potentially increased in order to cover additional expenses for the development of infrastructure in areas not currently included in the national WEEE recycling program, as well as to provide the public with a dense network of disposal sites/bins in an effort to boost participation and WEEE recycling rates.

scholarly journals Conjoint Analysis of Groundwater Protection Programs

1997 ◽  
Vol 26 (2) ◽  
pp. 229-236 ◽  
Author(s):  
Thomas H. Stevens ◽  
Christopher Barrett ◽  
Cleve E. Willis
Keyword(s):  
Contingent Valuation ◽  
Conjoint Analysis ◽  
Groundwater Protection ◽  
Economic Value ◽  
Model Specification ◽  
Binary Response ◽  
Response Model ◽  
Dichotomous Choice ◽  
Binary Response Model

Three conjoint models—a traditional ratings model, a ratings difference specification, and a binary response model—were used to value groundwater protection program alternatives. The last, which is virtually identical to a dichotomous choice contingent valuation specification, produced the smallest value estimates. This suggests that the conjoint model is very sensitive to model specification and that traditional conjoint models may overestimate economic value because many respondents are not in the market for the commodity being valued.

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