Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period

2021 ◽  
Vol 62 ◽  
pp. 102608
Author(s):  
Taşkın Dirsehan ◽  
Ece Cankat
Keyword(s):  
Brand Satisfaction

scholarly journals Determinants of Green Brand Trust and the Mediating Role of Green Brand Satisfaction

2018 ◽  
Vol 3 ◽  
pp. 1-24
Author(s):  
Angel Sharma ◽  
Phadindra Kumar Paudel
Keyword(s):  
Brand Trust ◽  
Mediating Effects ◽  
Mediating Role ◽  
Brand Quality ◽  
Perceived Performance ◽  
Green Tissue ◽  
Relationship Of ◽  
The Relationship ◽  
Brand Satisfaction

This research attempts to examine how perceived green brand quality and perceived performance influences customers trust in green brands through enhancing brand satisfaction. Using a sample of 108 customers in Hong Kong who were observed buying green tissue products, we investigate the relationship of perceived green brand quality and perceived performance with green brand trust, and the mediating effects of green brand satisfaction on these relationships. The results show that perceived green brand quality and perceived performance positively contribute to green brand trust directly and green brand satisfaction is an effective mechanism through which perceived green brand quality and perceived performance promote trust in a green brand.

The Role of Brand Trust in Male Customers' Relationship to Luxury Brands

2014 ◽  
Vol 114 (2) ◽  
pp. 609-624 ◽  
Author(s):  
Won-Moo Hur ◽  
Minsung Kim ◽  
Hanna Kim
Keyword(s):  
Brand Loyalty ◽  
Negative Relationship ◽  
Brand Trust ◽  
Luxury Brands ◽  
Consumption Behavior ◽  
Luxury Brand ◽  
Face To Face ◽  
Utilitarian Value ◽  
Brand Satisfaction

This study examined the role of brand trust in customers' luxury brand consumption behavior. Perceived value and brand satisfaction were presented within a framework as antecedents of brand trust, while brand loyalty and brand risk were presented as consequences. A face-to-face survey was administered to a sample ( N=400) of men between 25 and 54 years of age who had purchased luxury brand and non-luxury brand suits within the previous three months. The results showed the greater the hedonic value on brand satisfaction, the greater the influence of brand satisfaction on brand trust, and the greater was the effect of brand trust on brand loyalty for luxury brands as compared with non-luxury brands. Similar patterns are identified between luxury and non-luxury brands for the positive relationship between utilitarian value and brand satisfaction and the negative relationship between brand trust and brand risk.

scholarly journals Role of Advertising and Sales-Promotions to Create Brand-Satisfaction in the FMCG; Evidence from Pakistan

2020 ◽  
Vol 6 (3) ◽  
pp. 1119-1130
Author(s):  
Waheed Asghar ◽  
Rabia Rasheed ◽  
Aziz Khan Niazi
Keyword(s):  
Brand Loyalty ◽  
Comparative Effectiveness ◽  
Point Of View ◽  
Sales Promotions ◽  
Quality Performance ◽  
Brand Quality ◽  
Value Perceptions ◽  
Utilitarian Value ◽  
Brand Satisfaction

The role of brand satisfaction as a predecessor of brand loyalty has been acknowledged by researchers, academicians, and practitioners for long. Various concepts, theories, and models have been presented in the literature to understand the antecedents and predictors of brand satisfaction. It has been propounded that advertising supports to incite brand satisfaction. At the same time, many studies go against this point of view indicating its detrimental role in this regard. Although the research on sales promotions and brand satisfaction in the context of quality, performance, and value perceptions is meagre, it tends to depict it, for the most time, damaging and therefore unsuitable. This empirical research is an attempt to explore the comparative effectiveness of sales promotions and advertising to induce brand satisfaction taking into account all important constructs. The research has been conducted on the FMCG sector involving two most frequently purchased products consuming minimal household budget i.e. bath soap and toothpaste. The study findings, although determine advertising relatively more efficacious to produce feelings of satisfaction towards a brand, the role of sales promotions cannot be downplayed as they are equally important in respect of brand quality and utilitarian value.

scholarly journals The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink

2014 ◽  
Vol 6 (6) ◽  
Author(s):  
Adi Irianto Marist ◽  
Lilik Noor Yulianti ◽  
Mukhamad Najib
Keyword(s):  
Brand Satisfaction

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

2020 ◽  
pp. 097226291989217 ◽  
Author(s):  
Richa Joshi ◽  
Rajan Yadav
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Mediating Effect ◽  
Relationship Of ◽  
The Relationship ◽  
Moderating Role ◽  
Brand Satisfaction ◽  
Brand Hate ◽  
Modelling Approach

Brand polarity has gained considerable attention among researchers all over the world. Brands are trapped in a dilemma of love and hate experienced by their users. They are trying hard to place themselves in a favourable position which could fetch them more revenue and positive electronic word of mouth (e-WOM). Most of the literature in branding revolves around brand satisfaction, brand loyalty, brand equity and brand image, but there are relatively lesser studies which discuss brand hate (BH). However, it is a crucial emotion related to the brand. Therefore, this study has tried to fill this void in the literature by focusing on the antecedents of BH. The present research has tried to validate the effect of negative past experience (NPE) and subjective norm on BH along with the mediating effect of BH between the relationship of NPE and negative e-WOM. It has also tried to examine the moderating role of internet usage in the relationship of NPE and BH with negative e-WOM.

The role of customer brand engagement and brand experience in online banking

2016 ◽  
Vol 34 (7) ◽  
pp. 1025-1041 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman ◽  
Mobin Fatma
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Online Banking ◽  
Equation Modeling ◽  
Brand Experience ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Satisfaction

Purpose The purpose of this paper is to examine the extent to which the customer-brand engagement influences the brand satisfaction and the brand loyalty in an online banking context. It further explores the role of the online brand experience as a mediating variable amidst the relationship of customer-brand engagement with brand satisfaction and brand loyalty. Design/methodology/approach This study has used 348 responses been collected through an online survey which was conducted among various online bank customers in Delhi, the national capital of India. The responses were analyzed by the means of the confirmatory factor analysis and structural equation modeling. Findings The results of online survey show that customer-brand engagement positively influences online brand experience. The effects of customer-brand engagement on brand satisfaction and brand loyalty are partially mediated by the online brand experience. Mediation of online brand experience produces the stronger effects as compared to those direct effects of the customer-brand engagement on the brand satisfaction and the brand loyalty. Practical implications This study suggests bank managers to develop strategies that could be able to increase the levels of the customer-brand engagement in an online setting because of its scheduled effects on the online brand experiences and the consumer behavioral outcomes. Originality/value This research is the first-of-its-kind that examines the effect of customer-brand engagement on the customers’ brand experience, brand satisfaction and brand loyalty in the online banking context.

Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?

2019 ◽  
Vol 31 (9) ◽  
pp. 3526-3546 ◽  
Author(s):  
Maja Šerić ◽  
Irene Gil-Saura
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Perceived Quality ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Proposed Model ◽  
Brand Satisfaction

Purpose This paper aims to focus on examining the relationships between hotel brand equity (BE), brand satisfaction (BS) and brand loyalty, considering both behavioral loyalty (BL) and attitudinal loyalty (AL). These relationships are tested through seven causal models, i.e. one proposed model (PM) and six alternative models (AMs). Design/methodology/approach The fieldwork was conducted among 360 hotel guests in Spain in 2016. Findings The findings reveal that the PM, which considers BL, AL and BS as direct antecedents of BE, performed better than the alternative ones. AL is confirmed as the most significant driving factor of hotel BE, followed by brand image and perceived quality. Research limitations/implications More rigorous measurement of brand image could be used as some of its indicators did not result significantly. Practical implications AL needs to be highly encouraged, as concerning customers’ subjective disposition and appraisal of a brand helps them maintain preference for the brand over alternatives. In addition, a positive brand image and superior perceived quality should be considered by hotel marketers as a basis for BE building. Originality/value The models proposed in this study can be used to examine how hotel BE results from its potential antecedents and outcomes. The significant insight lies in identifying key drivers of BE and in considering the causal relationships between BE, satisfaction and loyalty in hotel firms.

Risk as moderator of the trust-loyalty relationship

2014 ◽  
Vol 48 (5/6) ◽  
pp. 964-981 ◽  
Author(s):  
Marcel Paulssen ◽  
Raphael Roulet ◽  
Sina Wilke
Keyword(s):  
Relationship Marketing ◽  
Brand Loyalty ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Social Bonding ◽  
Equation Modeling ◽  
Brand Trust ◽  
Content Type ◽  
Brand Satisfaction

Purpose – The purpose of this paper is twofold: first, to investigate the role of perceived risk as a moderator of the key relational mediators of satisfaction and trust, and second, to test the influence of perceived product value and social bonding as antecedents of brand satisfaction and brand trust to understand their effectiveness under different risk conditions. Palmatier et al. (2006) call for the study of moderators of relational mediators, such as trust and satisfaction, which may determine the effectiveness of different relationship marketing strategies. Design/methodology/approach – This study investigates business-to-consumer relationships between a car brand and its customers, applying structural equation modeling. Findings – Results show that perceived risk moderates the mediating role of both brand trust and brand satisfaction on relationship outcomes. When perceived risk is low, brand satisfaction alone determines brand loyalty, whereas when perceived risk is high, brand trust exclusively determines brand loyalty. Thus, the effectiveness of social bonding tactics as a prime determinant of trust is contingent on consumers’ risk perceptions. Research limitations/implications – A limitation of the present research is its focus on one product category. Further investigations should be conducted to expand the findings’ generalizability. Practical implications – The often-recommended social bonding between boundary spanner and customers is only an effective relationship marketing strategy in situations of high perceived risk. Originality/value – This study clarifies the role of perceived risk in marketing relationships by testing alternative models.

Brand satisfaction

2018 ◽  
Vol 30 (9) ◽  
pp. 2908-2924 ◽  
Author(s):  
Herbjørn Nysveen ◽  
Ove Oklevik ◽  
Per Egil Pedersen
Keyword(s):  
Positive Influence ◽  
Primary Data ◽  
Brand Experience ◽  
Content Type ◽  
Brand Innovativeness ◽  
Antecedents And Consequences ◽  
E Mail ◽  
Practical Implications ◽  
Brand Satisfaction

Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway. Of the invited respondents, 283 completed the questionnaire. Findings The study shows positive influences of perceived brand innovativeness and green image on the experience dimensions. The influences of the brand experience dimensions on brand satisfaction are mixed. The results indicate that the brand experience dimensions partially mediate the influences of perceived brand innovativeness and green image on brand satisfaction. The study also shows a positive influence of perceived brand innovativeness on perceived green image. Practical implications The paper highlights the importance of carefully managing brands’ innovativeness and green image to improve brand experiences and satisfaction with the hotel. Originality/value Few studies exist on hotel brand experience, and therefore, future studies should identify antecedents and consequences of hotel brand experience (King, 2017; Khan and Rahman, 2017). This paper examines the role of hotel brand experiences with an explicit focus on the antecedents of such experiences.

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