External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

2021 ◽  
Vol 62 ◽  
pp. 102616
Author(s):  
Wi-Suk Kwon ◽  
Hongjoo Woo ◽  
Amrut Sadachar ◽  
Xiao Huang
Keyword(s):  
Social Media ◽  
Innovation Diffusion ◽  
Media Use ◽  
Diffusion Theory ◽  
External Pressure ◽  
Social Media Use ◽  
Innovation Diffusion Theory

scholarly journals Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer

2019 ◽  
Vol 2 (02) ◽  
pp. 25-30
Author(s):  
Detya Wiryany ◽  
Tiarani Vidia Pratami
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
New Media ◽  
Innovation Diffusion ◽  
Social System ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
The People ◽  
The Social ◽  
New Ideas

Technology has never ceased to grow through time. The development itself giving a chance to new media such as Youtube to grow rapidly. Youtube is one of the largest social media that we had now. Popular culture was born from YouTube, and it’s so quickly spread by anyone who does. The Innovation Diffusion Theory developed by Everett Rogers describes how new ideas and technologies spread in culture. Basically, the Innovation Diffusion Theory explains the process of how innovation is delivered through certain channels all the time to the people from the social system. The most obvious impact that we can see today was the number of famous people that came from YouTube

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

Sign in / Sign up

Export Citation Format

Share Document