scholarly journals Kekuatan Media Baru Youtube Dalam Membentuk Budaya Populer

2019 ◽  
Vol 2 (02) ◽  
pp. 25-30
Author(s):  
Detya Wiryany ◽  
Tiarani Vidia Pratami
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
New Media ◽  
Innovation Diffusion ◽  
Social System ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
The People ◽  
The Social ◽  
New Ideas

Technology has never ceased to grow through time. The development itself giving a chance to new media such as Youtube to grow rapidly. Youtube is one of the largest social media that we had now. Popular culture was born from YouTube, and it’s so quickly spread by anyone who does. The Innovation Diffusion Theory developed by Everett Rogers describes how new ideas and technologies spread in culture. Basically, the Innovation Diffusion Theory explains the process of how innovation is delivered through certain channels all the time to the people from the social system. The most obvious impact that we can see today was the number of famous people that came from YouTube

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

Between a Rock and a Cell Phone

2013 ◽  
Vol 5 (1) ◽  
pp. 1-21 ◽  
Author(s):  
Andrea Kavanaugh ◽  
Steven D. Sheetz ◽  
Riham Hassan ◽  
Seungwon Yang ◽  
Hicham G. Elmongui ◽  
...  
Keyword(s):  
Social Media ◽  
Diffusion Theory ◽  
Social Media Data ◽  
Early Adopters ◽  
Innovation Diffusion Theory ◽  
The Social ◽  
A Cell ◽  
Use Of Social Media ◽  
Political Demonstrations ◽  
Media Data

Many observers heralded the use of social media during recent political uprisings in the Middle East, even dubbing Iran’s post-election protests a “Twitter Revolution”. The authors seek to put into perspective the use of social media in Egypt during the mass political demonstrations in 2011. We draw on innovation diffusion theory to argue that these media could have had an impact beyond their low adoption rates due to other factors related to the essential role played by social networks in diffusion and the demographics of Internet and social media adoption in Egypt, Tunisia and (to a lesser extent) Iran. To illustrate the argument the authors draw on technology adoption, information use, discussion networks and demographics. They supplement the social media data analysis with survey data collected in June 2011 from an opportunity sample of Egyptian youth. The authors conclude that in addition to the contextual factors noted above, the individuals within Egypt who used Twitter during the uprising have the characteristics of opinion leaders, that is, a group of early adopters with influence throughout their social circles and beyond. These findings contribute to knowledge regarding the use and impact of social media during violent political demonstrations and their aftermath.

scholarly journals Building Peace through Journalism in the Social/Alternate Media

2016 ◽  
Vol 4 (1) ◽  
pp. 63-79 ◽  
Author(s):  
Rukhsana Aslam
Keyword(s):  
Social Media ◽  
New Media ◽  
21St Century ◽  
Violent Conflict ◽  
Media Technologies ◽  
Social Media Networks ◽  
The People ◽  
The Social ◽  
New Models ◽  
War And Conflict

Social media networks are rapidly rewriting the traditional principles and protocols of war and conflict reporting. This paper endorses the argument that with the help of new media technologies, journalists can enhance the peacebuilding efforts in societies and communities. Their writings in the alternate media can provide ‘compelling form of engagement’ between the audiences and the people affected in the areas of violent conflict. But, the paper further argues, this requires a broadening of the orthodox model of journalistic objectivity that has so far been in place. It examines the possibilities of new models in the light of the existing journalism paradigms as argued by scholars including Galtung and Ruge (1965), Lynch and McGoldrick (2005), Shinar (2007), Hackett (2011) and Shaw (2011). It concludes on the need to have a model that is ‘a more natural fit’ for the 21st century by giving journalists the ‘flexibility’ to enable people to make their own judgments as to where the truth lies; and to open up the possibilities for dialogue and engagement in conflict resolution.

scholarly journals Pemanfaatan New Media dalam Promosi Perhotelan di Kota Bengkulu

2020 ◽  
Vol 1 (2) ◽  
pp. 56-63
Author(s):  
Kukuh Bagus Suryo Waskito ◽  
Eceh Trisna Ayuh
Keyword(s):  
New Media ◽  
Innovation Diffusion ◽  
Research Method ◽  
Diffusion Theory ◽  
Media Communication ◽  
Innovation Diffusion Theory ◽  
Time Period ◽  
Wide Range ◽  
The City ◽  
Selection Of

The purpose of this study is to focus on how the new media is used as a promotional tool for hotels in the city of Bengkulu. This research method uses qualitative methods and Innovation Diffusion theory models. The results of this study are that the study of 4 elements of the theory of innovation diffusion (innovation, time period, communication and social channels) has a relationship with the use of new media at this time. Conclusion, Like the selection of innovations that have an impact in the current era, the time period chosen to decide why should promote through new media, communication channels that have their own influences such as a wide range of promotions, to social that makes changes to the emergence of the use of new media as a promotion from the hotel in the city of Bengkulu. Keywords: Promotion Media, New Media, Promotion

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

DETERMINAN MINAT INDIVIDU MENGGUNAKAN LAYANAN FINANCIAL TECHNOLOGY LINKAJA DENGAN KERANGKA INNOVATION DIFFUSION THEORY

2020 ◽  
Vol 4 (6) ◽  
pp. 951-966
Author(s):  
Brigitta Priscilla DivinaRianti ◽  
Brady Rikumahu
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Relative Advantage ◽  
Probability Sampling ◽  
Innovation Diffusion Theory ◽  
Financial Technology

Determinan Minat Individu Menggunakan Layanan Financial Technology LinkAja dengan Kerangka Innovation Diffusion Theory. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat individu menggunakan atau mengadopsi layanan fintech LinkAja dengan kerangka Innovation Diffusion Theory (IDT). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sampel penelitian sebanyak 400 pengguna layanan fintech LinkAja di Indonesia yang diperoleh dengan teknik probability sampling. Analisis data dengan menggunakan aplikasi IBM SPSS statistics 20. Hasil penelitian ini menunjukkan bahwa faktor relative advantage, compatibility, trialability, dan observability berpengaruh secara signifikan terhadap niat mengadopsi layanan financial technology LinkAja, sedangkan complexity tidak memiliki pengaruh yang signifikan terhadap niat mengadopsi LinkAja.

scholarly journals ADOÇÃO DO PROCESSO ELETRÔNICO DE CONTROLE EXTERNO (E-TCU) NO TRIBUNAL DE CONTAS DA UNIÃO: A EXPERIÊNCIA DOS GESTORES ENVOLVIDOS

2015 ◽  
Vol 12 (2) ◽  
pp. 268
Author(s):  
Lígia Francisco de Deus ◽  
Josinavia Silva Farias
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory

Este trabalho teve como objetivo geral investigar o processo gerencial de adoção do sistema Processo Eletrônico de Controle Externo (e-TCU) no Tribunal de Contas da União, adotando como perspectiva basilar da discussão, os atributos de inovação considerados na Innovation Diffusion Theory (Rogers, 2003). Para o desenvolvimento da pesquisa, foi feito um estudo de caso descritivo-qualitativo por meio de entrevistas estruturadas com dez gestores que estiveram envolvidos com a adoção do e-TCU na instituição estudada, o Tribunal de Contas da União. Como resultados, obtidos por análise de conteúdo das entrevistas transcritas, teve-se que: a) o e-TCU gerou controvérsias para a instituição, principalmente devido às diferentes visões de diferentes atores e à grande mudança organizacional que significou, mas estas foram resolvidas durante o processo; b) os gestores perceberam o novo sistema como uma evolução natural da organização; que com ele poderia melhor realizar seus serviços e, assim, melhor atender à sociedade - visão que foi politicamente muito defendida; c) os benefícios mais notados pelos gestores foram os diversos controles que o sistema proporcionou à instituição, tais como: controle de tempo, de custos, de informação, de trabalho, de localização, de espaço, de imagem institucional e controle ambiental; e d) os atributos facilitadores de adoção de inovação, propostos por Rogers (2003), a saber: vantagem relativa, compatibilidade, complexidade, testabilidade e observabilidade, estiveram, em sua maioria, presentes e positivamente relacionados com a tecnologia adotada, o que pode ter contribuído para o sucesso do processo, visto que tais atributos tendem a aumentar a taxa de adoção de uma inovação. 

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

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