MP32-17 THE IMPACT OF SOCIAL MEDIA PRESENCE ON ONLINE CONSUMER RATINGS AND SURGICAL VOLUME AMONG CALIFORNIA UROLOGISTS

Objectives: In addition to clinical and social disruption, the Coronavirus Disease 2019 (COVID-19) pandemic has affected many aspects of the otolaryngology residency application process. With delays in the 2021 Electronic Residency Applications Service (ERAS) timeline, students and programs have had more time to interact prior to the formal application process. This communication will report recent trends in social media presence by OHNS residency programs, and discuss mechanisms to compensate for decreased applicant-program interactions using social media ahead of the 2021 Match. Methods: In a cross-sectional study of the accredited otolaryngology residency programs in the United States, the number of social media profiles on Twitter, Instagram, and Facebook from 2009 to 2019 were recorded and compared. Results: Most programs (61%) have at least 1 social media profile. Over the past 10 years, the number of programs on social media has increased. During the COVID-19 pandemic, Twitter and Instagram showed higher rates of growth compared to Facebook. With the reduction of in-person opportunities for interactions, both applicants and programs are utilizing social media to showcase their values and their research. Twitter, in particular, also serves as a platform for professional networking. Conclusion: Both Twitter and Instagram are growing in popularity among programs and applicants to enhance networking. Social media is a powerful tool for networking and may help compensate for limitations imposed on the residency match process by the COVID-19 pandemic while maintaining professionalism considerations. The impact of social media on the 2021 otolaryngology residency match is an evolving phenomenon.

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Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

10.26686/wgtn.14614800 ◽

2021 ◽

Author(s):

Yeswanth Yerrabapu

Keyword(s):

Purchase Intention ◽

Positive Impact ◽

Purchase Intentions ◽

Private Labels ◽

Factors Affecting ◽

Consumer Ratings ◽

Product Manufacturing ◽

Online Consumer ◽

Purchase Likelihood ◽

The Impact

In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers.

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Do Social Media Matter? Initial Empirical Evidence

Journal of Information Systems ◽

10.2308/isys-50995 ◽

2014 ◽

Vol 29 (2) ◽

pp. 51-70 ◽

Cited By ~ 17

Author(s):

Hui Du ◽

Wei Jiang

Keyword(s):

Social Media ◽

Firm Performance ◽

Positive Impact ◽

Data Availability ◽

Social Media Platform ◽

Media Technologies ◽

The Social ◽

Media Platform ◽

Social Media Presence ◽

The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

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Association of Social Media Presence with Online Physician Ratings and Surgical Volume Among California Urologists: Observational Study (Preprint)

10.2196/preprints.10195 ◽

2018 ◽

Author(s):

Justin Houman ◽

James Weinberger ◽

Ashley Caron ◽

Alex Hannemann ◽

Michael Zaliznyak ◽

...

Keyword(s):

Social Media ◽

Radical Prostatectomy ◽

Professional Practice ◽

Surgical Volume ◽

Binary Variable ◽

Online Social Media ◽

Physician Rating ◽

The Mean ◽

Social Media Presence ◽

Use Of Social Media

BACKGROUND Urologists are increasingly using various forms of social media to promote their professional practice and attract patients. Currently, the association of social media on a urologists’ practice is unknown. OBJECTIVES We aimed to determine whether social media presence is associated with higher online physician ratings and surgical volume among California urologists. METHODS We sampled 195 California urologists who were rated on the ProPublica Surgeon Scorecard website. We obtained information on professional use of online social media (Facebook, Instagram, Twitter, blog, and YouTube) in 2014 and defined social media presence as a binary variable (yes/no) for use of an individual platform or any platform. We collected data on online physician ratings across websites (Yelp, Healthgrades, Vitals, RateMD, and UCompareHealthcare) and calculated the mean physician ratings across all websites as an average weighted by the number of reviews. We then collected data on surgical volume for radical prostatectomy from the ProPublica Surgeon Scorecard website. We used multivariable linear regression to determine the association of social media presence with physician ratings and surgical volume. RESULTS Among our sample of 195 urologists, 62 (32%) were active on some form of social media. Social media presence on any platform was associated with a slightly higher mean physician rating (β coefficient: .3; 95% CI 0.03-0.5; P=.05). However, only YouTube was associated with higher physician ratings (β coefficient: .3; 95% CI 0.2-0.5; P=.04). Social media presence on YouTube was strongly associated with increased radical prostatectomy volume (β coefficient: 7.4; 95% CI 0.3-14.5; P=.04). Social media presence on any platform was associated with increased radical prostatectomy volume (β coefficient: 7.1; 95% CI –0.7 to 14.2; P=.05). CONCLUSIONS Urologists’ use of social media, especially YouTube, is associated with a modest increase in physician ratings and prostatectomy volume. Although a majority of urologists are not currently active on social media, patients may be more inclined to endorse and choose subspecialist urologists who post videos of their surgical technique.

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The Effect of Social Media Influencer and Brand Image On Online Purchase Intention During The Covid-19 Pandemic

Ilomata International Journal of Management ◽

10.52728/ijjm.v2i3.261 ◽

2021 ◽

Vol 2 (3) ◽

pp. 163-171

Author(s):

Feby Eka Vivi Setio Putri ◽

Monika Tiarawati

Keyword(s):

Social Media ◽

Purchase Intention ◽

Brand Image ◽

Purchase Intentions ◽

Partial Least Square ◽

Least Square ◽

Purchasing Power ◽

Online Purchase ◽

Online Consumer ◽

The Impact

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

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Analyzing the Impact of Fashion Influencer on Online Impulsive Buying Behavior

KnE Social Sciences ◽

10.18502/kss.v4i6.6611 ◽

2020 ◽

Author(s):

Najla Prihana Gunawan ◽

Ir. Budi Permadi Iskandar

Keyword(s):

Social Media ◽

Diffusion Of Innovation ◽

The Internet ◽

Impulse Buying ◽

Buying Behavior ◽

Diffusion Of Innovation Theory ◽

Depth Interview ◽

Impulsive Buying ◽

Online Consumer ◽

The Impact

As the internet has growth expeditiously, many people use the internet also for running their business and use one of the most powerful platforms on the internet, which is social media. To market their product, there are several ways to promote the product and to attract the customer such as by endorsing people that interested in fashion and can give influence to their followers, called Fashion Influencer. One of the main reason why people buy a product is because of the recommendation of fashion influencer on social media, people buy for something that they don’t intend to buy it. And the impulse buying behavior happens.This research aims to analyze and identify the impact of fashion influencer marketing on Instagram to customer impulsive buying behavior and related to the fashion style adopted by the online consumer using a diffusion of innovation theory. This research used a qualitative approach with a semi-structured and in-depth interview, and quantitative approach through a questionnaire to validate the data by knowing the percentage of consumer based on the sample was conducted. The result of coding interpretation and questionnaire shows that 80% of participants are adopting the fashion product and influenced by a purely specific influencer that leads to impulsive buying Results indicate that macro influencer affects the impulsive purchase of fashion product to early majority stage and self-updated stage. Micro influencer affects the impulsive purchase of fashion product to early adopter fashion adaptation stage and leads to pure impulsive buying of the consumer. Keywords: fashion influencer, fashion adaptation style, impulsive buying behavior, online shopping, diffusion of innovation

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Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

10.26686/wgtn.14614800.v1 ◽

2021 ◽

Author(s):

Yeswanth Yerrabapu

Keyword(s):

Purchase Intention ◽

Positive Impact ◽

Purchase Intentions ◽

Private Labels ◽

Factors Affecting ◽

Consumer Ratings ◽

Product Manufacturing ◽

Online Consumer ◽

Purchase Likelihood ◽

The Impact

In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers.

Download Full-text

The impact of social media presence, age, and patient reported wait times on physician review websites for sports medicine surgeons

Journal of Clinical Orthopaedics and Trauma ◽

10.1016/j.jcot.2021.101502 ◽

2021 ◽

pp. 101502

Author(s):

Andrew J. Sama ◽

David P. Matichak ◽

Nicholas C. Schiller ◽

Deborah J. Li ◽

Chester J. Donnally ◽

...

Keyword(s):

Social Media ◽

Sports Medicine ◽

Wait Times ◽

Physician Review ◽

Patient Reported ◽

Social Media Presence ◽

The Impact

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The role of social media in communication about food risks

British Food Journal ◽

10.1108/bfj-07-2015-0272 ◽

2017 ◽

Vol 119 (3) ◽

pp. 453-467 ◽

Cited By ~ 10

Author(s):

Julie Henderson ◽

Annabelle M. Wilson ◽

Trevor Webb ◽

Dean McCullum ◽

Samantha B. Meyer ◽

...

Keyword(s):

Social Media ◽

Food Industry ◽

Consumer Trust ◽

Accurate Information ◽

Structured Interviews ◽

Content Type ◽

News Stories ◽

Social Media Presence ◽

The Impact

Purpose The purpose of this paper is to explore the views of journalists, food regulators and the food industry representatives on the impact of social media on communication about food risk. The authors identify how journalists/media actors use social media in identifying and creating news stories arguing that food regulators need to maintain a social media presence to ensure that accurate information about food safety is disseminated via social media. Design/methodology/approach Data were collected through 105 semi-structured interviews. Findings While food regulators and representatives of the food industry identify advantages of social media including two-way communication and speed of transmission of information, they maintain concerns about information provided via social media fearing the potential for loss of control of the information and sensationalism. There is evidence, however, that media actors use social media to identify food stories, to find sources, gauge public opinion and to provide a human interest angle. Practical implications While there are commonalities between the three groups, concerns with social media reflect professional roles. Food regulators need to be aware of how media actors use social media and maintain a social media presence. Further, they need to monitor other sources to maintain consumer trust. Originality/value This paper adds to public debate through comparing the perspectives of the three groups of respondents each that have their own agendas which impact how they interact with and use social media.

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