scholarly journals Engaging social media users with attitudinal messages during health crisis communication

Lingua ◽  
2021 ◽  
pp. 103199
Author(s):  
Le Yao ◽  
Cindy Sing Bik Ngai
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Health Crisis

scholarly journals Social Media for Crisis Communication in the Coronavirus (COVID-19) Outbreak: A Study of NCDC

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 45-69
Author(s):  
Beryl EHONDOR ◽  
Christiana UNAKALAMBA
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Media Use ◽  
Public Awareness ◽  
Study Data ◽  
Communication Policy ◽  
Crisis Communications ◽  
Social Media Use ◽  
Health Crisis ◽  
High Level

Several scholars have studied social media use for crisis com- munication. However, few studies have been carried out to investigate so- cial media deployment during a public health crisis, such as the Corona- virus outbreak. This study accessed public awareness and engagement of Nigeria Centre for Disease Control (NCDC)’s social media use for crisis communications during the Coronavirus outbreak in Nigeria. It also as- sessed the influence of communication towards public positive behavioural adjustments. The study data was gathered via a survey of 400 citizens and Facebook users and analysed using excel and SPSS. The study found public awareness of the NCDC social media communications during the outbreak; there was also a public behavioural adjustment to NCDC’s recommended preventive behaviours. However, there was a low engagement in NCDC’s crisis communication via Facebook. The study reveals a high level of public uncertainty about NCDC Facebook communications and a change in public opinion about the Coronavirus. This study concludes that this situation could result from competing information about the Coronavirus on social media during the COVID outbreak and recommended further studies in this area. Findings are helpful for health communication policy reviews, strategic crisis communication assessments, appraisal of similar agencies, and further research.

scholarly journals Framing crisis: news media narratives of the “Opi-void” (Opioid) epidemic on Twitter

2021 ◽  
Author(s):  
Travis Boyco
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Information Dissemination ◽  
News Coverage ◽  
Research Paper ◽  
Online News ◽  
Major Research ◽  
Health Crisis ◽  
Opioid Crisis ◽  
Research Questions

The following Major Research Paper (MRP) focuses on the discussion of opioids in Canada, online news outlets, and social media. More specifically, this research focuses on the Canadian Broadcasting Corporation (CBC), and how the organization frames the opioid crisis on Twitter through @CBCNews. This research excludes other CBC Twitter accounts (i.e., @CBC, @CBCAlerts, @CBCOttawa, @CBCToronto, @CBCManitoba, @CBCPolitics, @CBCCanada), as @CBCNews is the most active with 2.62 million followers. The following discussion considers the opioid discussion from a crisis communication lens. This research asserts that there is an apparent opioid crisis, given the situation’s complexity, and the number of opioid-related deaths. This research questions how social media (specifically Twitter) act as a tool for information dissemination during a health-related crisis, and how external factors (i.e., public opinion, bias, and current affairs) shape news content online. Without understanding the narrative (i.e., how a story is intentionally told) and strategies behind social media posts, news outlets like the CBC can promote hidden agendas and ideals (without a large amount of public knowledge or opposition). The CBC has goals, commitments, and preconceived notions like any other private organization. This reality is incredibly problematic during a public health crisis, as human lives depend on appropriate and trustworthy information. Instead of discussing an issue without bias or pre-conception, news outlets may provide subjective, false or vague information, which could lead to negative repercussions (Kim & Hyojung, 2017). Due to private motivations, the intent to control the opioid conversation (through politically-driven content, stigma-driven content or to even place blame, for example) or the promotion of ideas beneficial to pharmaceutical companies, for example, do news sources frame Twitter posts with a specific narrative in mind? Instead of analyzing social media as an enabler or an initiator of framing crisis online, this research focuses on how news outlets frame crises through social media as one of many possible media channels. Examining how social media as a platform acts as an echo chamber (therefore enabling an intended narrative) is an interesting concept. However, this type of analysis is beyond the scope of this research. As a result, the following Major Research Paper explores the following primary research questions: 1. How does the CBC frame the issue of opioid usage in Canada? In addition, why are their Twitter posts framed a certain way? 2. What is the nature of the dialogue occurring in response to the CBC’s Twitter coverage? What strategies are most conducive to audience response? 3. How are fluctuations and outliers in news coverage accounted for by the CBC? Do socially and/or politically driven events impact the timing of posts? Keywords: social media, crisis, communication, opioid crisis, strategy, political, narrative, framing, Canada, fentanyl, naloxone.

scholarly journals Covid-19 et communication de crise. Focus linguistique sur les tweets francophones de Belgique

2020 ◽  
Author(s):  
Louise-Amélie Cougnon ◽  
Louis de Viron
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Crisis Communication ◽  
International Community ◽  
Semantic Approach ◽  
Health Crisis ◽  
The Public ◽  
French Speaking ◽  
The Media ◽  
Quantitative And Qualitative Methods

The Covid-19 health crisis of 2020 strongly affected the international community. Especially during the lockdown period, social media were widely used for information and emotion sharing. This article aims to keep a material trace of these crisis communication trends. To reach this aim, we applied quantitative and qualitative methods on a corpus of 100,000 tweets we collected in the French-speaking part of Belgium. The corpus is divided into three sub-groups: citizens, politicians and the media. We first present the corpus collection and the methodology we followed. We also look at the lexical creativity that resulted from the crisis and the lockdown situation. We then propose a semantic approach of the themes that emerged from the crisis tweets and which highlight citizens’ concerns. Finally, we depict the personalities related to the crisis, by focusing on their communication and on the image they portray to the public.

scholarly journals Framing crisis: news media narratives of the “Opi-void” (Opioid) epidemic on Twitter

2021 ◽  
Author(s):  
Travis Boyco
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Information Dissemination ◽  
News Coverage ◽  
Research Paper ◽  
Online News ◽  
Major Research ◽  
Health Crisis ◽  
Opioid Crisis ◽  
Research Questions

The following Major Research Paper (MRP) focuses on the discussion of opioids in Canada, online news outlets, and social media. More specifically, this research focuses on the Canadian Broadcasting Corporation (CBC), and how the organization frames the opioid crisis on Twitter through @CBCNews. This research excludes other CBC Twitter accounts (i.e., @CBC, @CBCAlerts, @CBCOttawa, @CBCToronto, @CBCManitoba, @CBCPolitics, @CBCCanada), as @CBCNews is the most active with 2.62 million followers. The following discussion considers the opioid discussion from a crisis communication lens. This research asserts that there is an apparent opioid crisis, given the situation’s complexity, and the number of opioid-related deaths. This research questions how social media (specifically Twitter) act as a tool for information dissemination during a health-related crisis, and how external factors (i.e., public opinion, bias, and current affairs) shape news content online. Without understanding the narrative (i.e., how a story is intentionally told) and strategies behind social media posts, news outlets like the CBC can promote hidden agendas and ideals (without a large amount of public knowledge or opposition). The CBC has goals, commitments, and preconceived notions like any other private organization. This reality is incredibly problematic during a public health crisis, as human lives depend on appropriate and trustworthy information. Instead of discussing an issue without bias or pre-conception, news outlets may provide subjective, false or vague information, which could lead to negative repercussions (Kim & Hyojung, 2017). Due to private motivations, the intent to control the opioid conversation (through politically-driven content, stigma-driven content or to even place blame, for example) or the promotion of ideas beneficial to pharmaceutical companies, for example, do news sources frame Twitter posts with a specific narrative in mind? Instead of analyzing social media as an enabler or an initiator of framing crisis online, this research focuses on how news outlets frame crises through social media as one of many possible media channels. Examining how social media as a platform acts as an echo chamber (therefore enabling an intended narrative) is an interesting concept. However, this type of analysis is beyond the scope of this research. As a result, the following Major Research Paper explores the following primary research questions: 1. How does the CBC frame the issue of opioid usage in Canada? In addition, why are their Twitter posts framed a certain way? 2. What is the nature of the dialogue occurring in response to the CBC’s Twitter coverage? What strategies are most conducive to audience response? 3. How are fluctuations and outliers in news coverage accounted for by the CBC? Do socially and/or politically driven events impact the timing of posts? Keywords: social media, crisis, communication, opioid crisis, strategy, political, narrative, framing, Canada, fentanyl, naloxone.

scholarly journals The landscape of disinformation on health crisis communication during the COVID-19 pandemic in Ukraine: hybrid warfare tactics, fake media news and review of evidence

2020 ◽  
Vol 19 (05) ◽  
pp. A02
Author(s):  
Sonny Patel ◽  
Omar Moncayo ◽  
Kristina Conroy ◽  
Doug Jordan ◽  
Timothy Erickson
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Scientific Literature ◽  
The Novel ◽  
Hybrid Warfare ◽  
Health Crisis ◽  
Medical Response ◽  
The World ◽  
Spanish Flu ◽  
Novel Coronavirus

The COVID-19 pandemic has impacted the world in ways not seen since the 1918–1920 Spanish Flu. Disinformation campaigns targeting health crisis communication during this pandemic seek to cripple the medical response to the novel coronavirus and instrumentalize the pandemic for political purposes. Propaganda from Russia and other factions is increasingly infiltrating public and social media in Ukraine. Still, scientific literature has only a limited amount of evidence of hybrid attacks and disinformation campaigns focusing on COVID-19 in Ukraine. We conducted a review to retrospectively examine reports of disinformation surrounding health crisis communication in Ukraine during the COVID-19 response. Based on the themes that emerged in the literature, our recommendations are twofold: 1) increase transparency with verified health crisis messaging and, 2) address the leadership gap in reliable regional information about COVID-19 resources and support in Ukraine.

scholarly journals Strategic Uses of Facebook in Zika Outbreak Communication: Implications for the Crisis and Emergency Risk Communication Model

2018 ◽  
Vol 15 (9) ◽  
pp. 1974 ◽  
Author(s):  
May Lwin ◽  
Jiahui Lu ◽  
Anita Sheldenkar ◽  
Peter Schulz
Keyword(s):  
Social Media ◽  
Risk Communication ◽  
Crisis Communication ◽  
Disease Outbreaks ◽  
Strategic Communication ◽  
Great Level ◽  
Communication Model ◽  
Health Crisis ◽  
Health Authorities ◽  
One Year

While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds & Seeger, 2005; CERC) outlines strategies across different crisis phases and can guide crisis communication on social media. This research therefore investigates how social media can be utilized to implement and adapt the CERC model, by examining the strategic uses of Facebook in communicating the recent Zika epidemic by health authorities in Singapore. Zika-related Facebook posts of three main Singapore health agencies published within the one year period from January 2016 to December 2016 were thematically analysed. Results suggest that Facebook was used to communicate the crisis strategically, which supported and added to the CERC model. Novel uses of Facebook for outbreak communication were demonstrated, including promoting public common responsibility for disease prevention and expressing regards to the public for cooperation. Results also suggested that preparedness messages might be the most effective, as they produced a great level of public engagement. The adaptability of the CERC model in social media contexts to improve crisis communication is discussed.

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