scholarly journals Social Media for Crisis Communication in the Coronavirus (COVID-19) Outbreak: A Study of NCDC

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 45-69
Author(s):  
Beryl EHONDOR ◽  
Christiana UNAKALAMBA

Several scholars have studied social media use for crisis com- munication. However, few studies have been carried out to investigate so- cial media deployment during a public health crisis, such as the Corona- virus outbreak. This study accessed public awareness and engagement of Nigeria Centre for Disease Control (NCDC)’s social media use for crisis communications during the Coronavirus outbreak in Nigeria. It also as- sessed the influence of communication towards public positive behavioural adjustments. The study data was gathered via a survey of 400 citizens and Facebook users and analysed using excel and SPSS. The study found public awareness of the NCDC social media communications during the outbreak; there was also a public behavioural adjustment to NCDC’s recommended preventive behaviours. However, there was a low engagement in NCDC’s crisis communication via Facebook. The study reveals a high level of public uncertainty about NCDC Facebook communications and a change in public opinion about the Coronavirus. This study concludes that this situation could result from competing information about the Coronavirus on social media during the COVID outbreak and recommended further studies in this area. Findings are helpful for health communication policy reviews, strategic crisis communication assessments, appraisal of similar agencies, and further research.

2021 ◽  
Author(s):  
Michael Rost ◽  
Vittoria Espeli ◽  
Marc Ansari ◽  
Nicholas von der Weid ◽  
Bernice Elger ◽  
...  

Abstract Purpose The study aims to explore the attitudes of Swiss healthcare professionals towards the use of social media in adolescent and young adult oncology and to examine whether the ongoing social restrictions due COVID-19 might have altered these attitudes. Methods This study was cross-sectional in design. The subjects were healthcare providers working in pediatric or adult oncology settings in Switzerland. We performed descriptive and inferential statistical analyses. Results While considered useful, only a small minority of participants actually used social media for professional reasons and considered themselves skillful in using these platforms. Although institutional guidelines were deemed crucial to improve social media use, many respondents seemed unaware of their existence. Only a minority reported an impact of Covid-19 on their attitudes towards the professional implementation of social media. Conclusion The global health crisis creates important challenges for young patients with cancer and their healthcare providers. In times of social restrictions, social media may be promising tools to facilitate health information provision, connectivity and patient care. Virtual mentorship and target social media training interventions might be the best way to improve familiarity with social media and with ethical guidelines for their use.


2017 ◽  
Vol 38 (2) ◽  
pp. 1-17 ◽  
Author(s):  
Joel Rasmussen ◽  
Øyvind Ihlen

Abstract The literature on social media use in risk and crisis communication is growing fast, and it is time to take stock before looking forward. A review of 200 empirical studies in the area shows how the literature is indeed increasing and focusing on particular social media plat forms, users, and phases from risk to crisis relief. However, although spanning 40 countries, a large proportion of the world’s social media users are under-represented in the research. In addition, little attention is given to the question of who is actually reached through social media, and the effects of the digital divide are rarely discussed. This article suggests that more attention is given to the questions of equal access to information and ICTs, complementary media channels, and cultural diversity.


Author(s):  
Leonardo S. Fortes ◽  
Fabio Y. Nakamura ◽  
Dalton Lima-Junior ◽  
Maria E. C. Ferreira ◽  
Fabiano S. Fonseca

2020 ◽  
Vol 1 (2) ◽  
pp. 1-21 ◽  
Author(s):  
Loni Hagen ◽  
Stephen Neely ◽  
Ryan Scharf ◽  
Thomas E. Keller

2018 ◽  
Vol 24 (1) ◽  
pp. 123-137 ◽  
Author(s):  
Glen Finau ◽  
John Cox ◽  
Jope Tarai ◽  
Romitesh Kant ◽  
Renata Varea ◽  
...  

This article presents an analysis of how social media was used during Tropical Cyclone Winston, the strongest recorded tropical storm that left a wake of destruction and devastation in Fiji during February 2016. Social media is increasingly being used in crises and disasters as an alternative form of communication. Social media use in crisis communication varies according to the context, the disaster and the maturity of social media use. Fiji’s experience during TC Winston contributes to the growing literature as it shows how social media was used during each stage of a disaster in a developing country. The article finds that before the cyclone, people used social media to share information about the cyclone and to be informed about the cyclone. During the cyclone, individuals used social media to share their experiences with some citizens capturing the cyclone as it happened and even one citizen live-tweeted her ordeal during the cyclone. Finally, following the cyclone, the hashtag #StrongerThanWinston was coined as a rallying point to bolster a sense of national solidarity.


Author(s):  
Tuong-Minh Ly-Le

<p>Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders use social media as one of their main communication channels during crises. Should the organizations use social media in response? Through a series of interviews to PR practitioners and stakeholders in Vietnam, this research aims to find out the similarities and gaps in the perception of social media use for crisis communication between these two groups, and to guide a crisis communication practice that is appreciated by stakeholders.</p><p> </p><p><strong>Bahasa Indonesia Abstrak: </strong>Meskipun<em> munculnya media sosial dalam banyak aspek kehidupan Vietnam, termasuk kegiatan pemasaran dan promosi, organisasi Vietnam telah menggunakan sedikit media sosial dalam upaya komunikasi krisis mereka. Organisasi ragu-ragu untuk mengadopsi media sosial dalam komunikasi krisis dan lebih suka menggunakan media tradisional karena pengendalian dan profesionalisme. Namun, dengan meningkatnya jumlah krisis organisasi yang dimulai di media sosial dalam beberapa tahun terakhir, dapat dibilang bahwa pemangku kepentingan Vietnam menggunakan media sosial sebagai salah satu saluran komunikasi utama mereka selama krisis. Haruskah organisasi menggunakan media sosial sebagai jawaban? Melalui serangkaian wawancara kepada praktisi PR dan pemangku kepentingan di Vietnam, penelitian ini bertujuan untuk mengetahui persamaan dan kesenjangan dalam persepsi penggunaan media sosial untuk komunikasi krisis antara kedua kelompok ini, dan untuk memandu praktik komunikasi krisis yang dihargai oleh para pemangku kepentingan. .</em></p>


2019 ◽  
Vol 37 (15_suppl) ◽  
pp. e18066-e18066
Author(s):  
Mina S. Sedrak ◽  
Arti Hurria ◽  
Virginia Sun ◽  
Daneng Li ◽  
Jennifer Liu ◽  
...  

e18066 Background: Social media may be an effective strategy to improve public awareness of oncology clinical trials and increase accrual. How oncologists perceive the role of social media in clinical trials now and in the future remains unknown. We explored oncologists’ attitudes and perceptions related to social media and clinical trial recruitment. Methods: Semi-structured interviews were conducted with 44 medical oncologists at City of Hope from March to June 2018. Primary measures were oncologists’ self-reported benefits, concerns, and future interventions to leverage social media for trial recruitment. Secondary measures were facilitators and barriers to social media use for professional purposes. Responses were recorded digitally, transcribed, and de-identified. Data was managed using NVivo v12. Two analysts coded interview data using thematic content analysis (kappa = 0.7). Results: Of the 44 participants, 55% were academic and 45% were community oncologists, 36% were women, and 68% had > 10 years of experience. The most commonly cited benefit was increased awareness and visibility (63%). The most commonly cited concerns were: lack of time or support (31%), misinformation or oversimplification (31%), and lack of guidance (regulatory/ethical oversight) (28%). Oncologists reported a desire for an institutional-level intervention (e.g., personnel support with social media expertise) to facilitate trial recruitment using social media (50%). Oncologists’ perceptions of the facilitators to social media use for professional purposes were centered on networking (40%) and staying up to date in the field (33%). Perceived barriers were clustered around lack of comfort, training, time (38%), and lack of evidence of benefit (25%). No differences were identified between academic and community oncologists. Conclusions: Oncologists are hopeful that social media can increase awareness and visibility of cancer clinical trials. However, they have numerous concerns about the application of social media in clinical trials due to lack of time, support, and risk of misinformation. Further research is needed to examine whether social media can facilitate recruitment to oncology clinical trials.


2021 ◽  
Vol 13 (9) ◽  
pp. 5093
Author(s):  
Omar Habets ◽  
Beatrice Van der Heijden ◽  
Omar Ramzy ◽  
Jol Stoffers ◽  
Pascale Peters

This longitudinal, quantitative study contributes to the debate on technology-based professional development by examining the extent to which a learning (LinkedIn) intervention in a university setting affects an individual’s social media use for professional development, and the extent to which this relates to self-reported employability. In addition, we investigated how this relationship is moderated by an individual’s motivation to communicate through social media (LinkedIn). Based on social capital theory and the conservation of resources theory, we developed a set of hypotheses that were tested based on longitudinal data collected from university employees (N = 101) in middle- and high-level jobs. First, in line with our expectations, social media use for professional development was significantly higher after the learning intervention than before. Second, partially in line with our expectations, social media use for professional development was positively related with the employability dimension anticipation and optimization. Third, contrary to our expectations, motivation to communicate through social media (LinkedIn) did not have a moderating role in this relationship. We concluded that the learning intervention has the potential to foster social media use for professional development, and in turn, can contribute to individuals’ human capital in terms of their employability. Hence, the intervention that forms the core of this empirical research can be a sustainable and promising human resource management (HRM) practice that fits the human capital agenda.


Author(s):  
Rim Taleb ◽  
Aref El-Kantar ◽  
Hadi Itani ◽  
Ibrahim Mallah ◽  
Karim Amshe ◽  
...  

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