scholarly journals Mind the gap: Understanding public relations competence in the eyes of practitioners and the dominant coalition

2021 ◽  
Vol 47 (2) ◽  
pp. 102037
Author(s):  
W.M. Knight ◽  
Kaye D. Sweetser
2003 ◽  
Vol 80 (2) ◽  
pp. 431-446 ◽  
Author(s):  
Bryan H. Reber ◽  
Glen T. Cameron

The contingency theory of accommodation in public relations posits that public relations practice moves on a continuum from total client or employer advocacy to total accommodation of a public. A survey of ninety-one top public relations practitioners was used to quantify contingency theory by constructing scales of five theoretical constructs: external threats, external public characteristics, organizational characteristics, public relations department characteristics, and dominant coalition characteristics. While the default response of practitioners was that bridge building is the best public relations practice, specific contingencies were found to limit bridge building or accommodation. Practitioners cited fear of legitimizing activist claims, credibility and commitment of an external public, and the place of public relations in the dominant coalition as contingencies impacting dialogue with contending publics.


2016 ◽  
Vol 20 (3) ◽  
pp. 215-231 ◽  
Author(s):  
Christopher Wilson

Purpose – The purpose of this paper is to understand the extent to which dominant coalition members’ values and perceptions influence their perceptions of public relations participation in organization-level decision making. Research in this area has largely focussed on the relationship between practitioner roles and decision-making inclusion. Design/methodology/approach – The population of interest was dominant coalition members of for-profit, government, and nonprofit organizations in the USA. Data were collected through a national survey to a nonrandom sample of 201 dominant coalition members. Findings – Results indicate that dominant coalition members’ values of organizational openness to the environment and perceived substantive autonomy of the organization positively predicted perceptions of public relations participation in organizational decision making. Perceived manager role potential of the public relations department also had significant predictive power. Originality/value – While research has focussed primarily on the characteristics that public relations practitioners can develop to earn a seat at the management table, little is known about the characteristics of dominant coalition members that influence whether or not a seat is made available or the degree to which public relations is perceived to participate in decision making.


2020 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Rewai Makamani ◽  
Tawanda Zimanyi

This study examines factors that influence the ethical conduct of practising Public Relations (PR) practitioners in commercial banks of Namibia. Such factors relate to the ethical behaviour of Public Relations professionals working in commercial banks. The factors include the presence of binding codes of ethics and conduct, individual moral compasses, pressure from top management, a sense of duty towards humanity, and knowledge of ethics and professionalism. This analysis reveals that PR practitioners face ethical challenges and dilemmas from the banks’ dominant coalitions, ambiguous codes of ethics, speedy communication to the public necessitated by the news media, and the clash between the core values that inform the duty of PR professionals and those that prop up organisational culture. Ultimately, the challenges and dilemmas they confront in their work determines the way they conduct themselves ethically. The study conceives that PR practitioners are torn between upholding PR values that inform their duty and standing up for organisational values as advocated for by the dominant coalition. Ironically, PR practitioners are regarded as the ethical conscience of the commercial banks who, as per recommendations of the study, are expected to practise ethically and live up to their mandate of being custodians of ethical communication.


2018 ◽  
Vol 5 (2) ◽  
pp. 41-58
Author(s):  
Amy Thurlow ◽  
Ala Kushniryk ◽  
Karen Blotnicky ◽  
Anthony R. Yue

This paper explores perceptions of public relations roles andinfluence among senior communication managers in Canada.Findings suggest that practitioners are optimistic about theirstatus and location within their organizations. However, theyreport less confidence in the influence they can exert on financialdecisions that contribute to the organizational bottom line.Findings indicate this may result from several factors, includingthe gendered nature of the public relations profession aswell as a lack of follow-through on evaluation and measurementof communication programs.


1999 ◽  
Vol 27 (2) ◽  
pp. 197-198
Author(s):  
Joseph R. Zakhary

In California Dental Association v. FTC, 119 S. Ct. 1604 (1999), the U.S. Supreme Court reviewed a decision by the U.S. Court of Appeals for the Ninth Circuit that a nonprofit affiliation of dentists violated section 5 of the Federal Trade Commission Act (FTCA), 15 U.S.C.A. § 45 (1998), which prohibits unfair competition. The Court examined two issues: (1) the Federal Trade Commission's (FTC) jurisdiction over the California Dental Association (CDA); and (2) the proper scope of antitrust analysis. The Court unanimously held that CDA was subject to FTC's jurisdiction, but split 5-4 in its finding that the district court's use of abbreviated rule-of-reason analysis was inappropriate.CDA is a voluntary, nonprofit association of local dental societies. It boasts approximately 19,000 members, who constitute roughly threequarters of the dentists practicing in California. Although a nonprofit, CDA includes for-profit subsidiaries that financially benefit CDA members. CDA gives its members access to insurance and business financing, and lobbies and litigates on their behalf. Members also benefit from CDA marketing and public relations campaigns.


ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.


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