Measuring Contingencies: Using Scales to Measure Public Relations Practitioner Limits to Accommodation

2003 ◽  
Vol 80 (2) ◽  
pp. 431-446 ◽  
Author(s):  
Bryan H. Reber ◽  
Glen T. Cameron
Keyword(s):  
Public Relations ◽  
Contingency Theory ◽  
Organizational Characteristics ◽  
Public Relations Practitioners ◽  
External Threats ◽  
Public Relations Practitioner ◽  
Dominant Coalition ◽  
Bridge Building

The contingency theory of accommodation in public relations posits that public relations practice moves on a continuum from total client or employer advocacy to total accommodation of a public. A survey of ninety-one top public relations practitioners was used to quantify contingency theory by constructing scales of five theoretical constructs: external threats, external public characteristics, organizational characteristics, public relations department characteristics, and dominant coalition characteristics. While the default response of practitioners was that bridge building is the best public relations practice, specific contingencies were found to limit bridge building or accommodation. Practitioners cited fear of legitimizing activist claims, credibility and commitment of an external public, and the place of public relations in the dominant coalition as contingencies impacting dialogue with contending publics.

Effects of Gender on Professional Encroachment in Public Relations

1992 ◽  
Vol 69 (1) ◽  
pp. 173-180 ◽  
Author(s):  
Martha Lauzen
Keyword(s):  
United States ◽  
Public Relations ◽  
The United States ◽  
Public Relations Practitioners ◽  
Systematic Sample ◽  
Public Relations Practitioner

Using a systematic sample of 166 public relations practitioners in the United States, this study tests a model that explains the effects of gender on professional encroachment, which is the assignment of non-public relations professionals as top public relations managers. Organizations in which the top public relations practitioner is a woman are likely to have higher levels of encroachment than organizations where the top practitioner is male. Women are less likely to have worked long enough to obtain the skills and perspectives of management.

How dominant coalition members’ values and perceptions impact their perceptions of public relations participation in organizational decision making

2016 ◽  
Vol 20 (3) ◽  
pp. 215-231 ◽  
Author(s):  
Christopher Wilson
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Nonprofit Organizations ◽  
Organizational Decision Making ◽  
Content Type ◽  
Public Relations Practitioners ◽  
The Public ◽  
For Profit ◽  
The Usa ◽  
Dominant Coalition

Purpose – The purpose of this paper is to understand the extent to which dominant coalition members’ values and perceptions influence their perceptions of public relations participation in organization-level decision making. Research in this area has largely focussed on the relationship between practitioner roles and decision-making inclusion. Design/methodology/approach – The population of interest was dominant coalition members of for-profit, government, and nonprofit organizations in the USA. Data were collected through a national survey to a nonrandom sample of 201 dominant coalition members. Findings – Results indicate that dominant coalition members’ values of organizational openness to the environment and perceived substantive autonomy of the organization positively predicted perceptions of public relations participation in organizational decision making. Perceived manager role potential of the public relations department also had significant predictive power. Originality/value – While research has focussed primarily on the characteristics that public relations practitioners can develop to earn a seat at the management table, little is known about the characteristics of dominant coalition members that influence whether or not a seat is made available or the degree to which public relations is perceived to participate in decision making.

scholarly journals Newspaper Advertising for Public Relations Practitioners during the Malaya Era 1957-1963

2021 ◽  
Author(s):  
Chang Peng Kee ◽  
Mohammed Fadel Arandas ◽  
Sivasangari Genapathy ◽  
Syed Arabi Idid
Keyword(s):  
Public Relations ◽  
Federal Government ◽  
Local Governments ◽  
Information Services ◽  
Public Relations Practitioners ◽  
British Colony ◽  
British Colonial ◽  
Public Relations Practitioner ◽  
Colonial Government

The very first recruitment for a public relations practitioner in Malaysia was encountered in 1948 and was advertised by the federal government of the British Colony in Malaya. This paper examines the subsequent advertisements after Malaya sought independence from the British colonial government. A total of eleven recruitment advertisements were found before the formation of Malaysia on the 16th September 1963. This paper outlines the advertisers, the titles of positions, as well as their qualifications and duties. The results show that the job requirement mainly came from the federal and local governments. Generally, the duties were related to information services and some specific responsibilities.

Artificial Intelligence Disruption in Public Relations: A Blessing or A Challenge?

2021 ◽  
Vol 1 (1) ◽  
pp. 24-28
Author(s):  
Fifi Ee En Liew
Keyword(s):  
Artificial Intelligence ◽  
Public Relations ◽  
Return On Investment ◽  
Organizational Goals ◽  
Public Relations Practitioners ◽  
Artificial Intelligence Technology ◽  
New Challenges ◽  
Public Relations Practitioner ◽  
Goals And Objectives

Artificial intelligence is bringing to the forefront of public relations functions new challenges as well as opportunity to achieve efficiency in communication with stakeholders. As shown in recent works, the acceptance and usage of artificial intelligence technologies by organization can help in measuring the return on investment of public relations efforts and ascertain congruency between organizational goals and objectives. This essay based on reflections and an interview with an experience public relations practitioner. The essay end by showing that artificial intelligence technology is here to stay. Therefore, public relations practitioners need to be adept of the technologies in order to increase the effectiveness of public relations functions.

scholarly journals Factors Influencing the Ethical Conduct of Public Relations Practitioners in Commercial Banks in Namibia

2020 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Rewai Makamani ◽  
Tawanda Zimanyi
Keyword(s):  
Public Relations ◽  
News Media ◽  
Commercial Banks ◽  
Codes Of Ethics ◽  
Ethical Conduct ◽  
Ethical Behaviour ◽  
Ethical Challenges ◽  
Public Relations Practitioners ◽  
Organisational Values ◽  
Dominant Coalition

This study examines factors that influence the ethical conduct of practising Public Relations (PR) practitioners in commercial banks of Namibia. Such factors relate to the ethical behaviour of Public Relations professionals working in commercial banks. The factors include the presence of binding codes of ethics and conduct, individual moral compasses, pressure from top management, a sense of duty towards humanity, and knowledge of ethics and professionalism. This analysis reveals that PR practitioners face ethical challenges and dilemmas from the banks’ dominant coalitions, ambiguous codes of ethics, speedy communication to the public necessitated by the news media, and the clash between the core values that inform the duty of PR professionals and those that prop up organisational culture. Ultimately, the challenges and dilemmas they confront in their work determines the way they conduct themselves ethically. The study conceives that PR practitioners are torn between upholding PR values that inform their duty and standing up for organisational values as advocated for by the dominant coalition. Ironically, PR practitioners are regarded as the ethical conscience of the commercial banks who, as per recommendations of the study, are expected to practise ethically and live up to their mandate of being custodians of ethical communication.

Public Relations Practitioner Role Enactment in Issues Management

1994 ◽  
Vol 71 (2) ◽  
pp. 356-369 ◽  
Author(s):  
Martha M. Lauzen
Keyword(s):  
Public Relations ◽  
Management Process ◽  
Primary Role ◽  
Issues Management ◽  
Role Enactment ◽  
Public Relations Practitioners ◽  
Public Relations Practitioner ◽  
Practitioner Role

Public relations practitioners usually assume a primary role as either managers or technicians. This study examines how these roles are related to issues management and concludes that managers are responsible for all steps in the issues management process.

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