In power supply enterprises, providing intelligent service for the residential users is a very crucial approach to increase the customer satisfaction. Taking the demand of residential users as the center, analyze the basic design goal of the intelligence service system and the functions of four subsystems. This paper apply the SOA design idea in building the frame structure of the intelligent service system in power supply enterprises, and the content of every layer in this frame structure is introduced. Then the safe electricity utilization expert system, which belongs to a newly built service, is given an explanation on. Through this intelligent service system, it is convenient for the power supply enterprises to provide users with accurate, efficient, on-demand, proactive and security intelligence services. The application of SOA design idea can make more efficient use of the existing resources and also can make the system have good extensibility, to lay a foundation for the future development of intelligence service in the power supply enterprises.