Conciseness, Emotion Help Make Most of Media Exposure

2007 ◽  
Vol 35 (3) ◽  
pp. 51
Author(s):  
JEFF EVANS
Keyword(s):  
2020 ◽  
Vol 12 (4) ◽  
pp. 397-404
Author(s):  
Erika D. Felix ◽  
Haley M. Meskunas ◽  
Natalia Jaramillo ◽  
Matthew Quirk
Keyword(s):  

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Tias Mustika

The purpose of this study was to determine the effect of media exposure on reporting cases of alleged corruption in the sale and purchase of positions on Television on the reputation of the Ministry of Religion in Cipadu residents, Tangerang. The theory used in this research is exposure to the media and reputation. This research uses a quantitative approach by distributing questionnaires to respondents with explanatory analysis. The results of the study explained that Ha who stated that there was an influence between the variables of media exposure regarding the reporting of alleged cases of corruption in buying and selling positions on Television on the reputation of the Ministry of Religion on Cipadu Tangerang residents was received. Ho also pointed out that there was no influence of the media exposure variable on reporting cases of alleged corruption in the sale and purchase of positions on the reputation of the Ministry of Religion in Cipadu residents, Tangerang rejected. The magnitude of the level of the effect coefficient interval lies in the low region, so it can be concluded that the media exposure to the reputation of the Ministry of Religion has a low influence.


Author(s):  
Nensy Yohana Natalia Pasaribu

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 


2021 ◽  
Vol 63 ◽  
pp. 101542
Author(s):  
Jaclyn M. Dynia ◽  
Rebecca A. Dore ◽  
Randi A. Bates ◽  
Laura M. Justice
Keyword(s):  

2021 ◽  
Vol 24 (4) ◽  
pp. 638-657
Author(s):  
James N. Druckman ◽  
Katherine Ognyanova ◽  
Matthew A. Baum ◽  
David Lazer ◽  
Roy H. Perlis ◽  
...  

Concerns about misperceptions among the public are rampant. Yet, little work explores the correlates of misperceptions in varying contexts – that is, how do factors such as group affiliations, media exposure, and lived experiences correlate with the number of misperceptions people hold? We address these questions by investigating misperceptions about COVID-19, focusing on the role of racial/ethnic, religious, and partisan groups. Using a large survey, we find the number of correct beliefs held by individuals far dwarfs the number of misperceptions. When it comes to misperceptions, we find that minorities, those with high levels of religiosity, and those with strong partisan identities – across parties – hold a substantially greater number of misperceptions than those with contrasting group affiliations. Moreover, we show other variables (e.g., social media usage, number of COVID-19 cases in one’s county) do not have such strong relationships with misperceptions, and the group-level results do not reflect acquiescence to believing any information regardless of its truth value. Our results accentuate the importance of studying group-level misperceptions on other scientific and political issues and developing targeted interventions for these groups.


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