Du Pont Turns 150: Corporate Culture as Public Culture

2019 ◽  
Vol 20 (2) ◽  
pp. 445-474
Author(s):  
TAYLOR ALEXANDRA CURRIE
Keyword(s):  
Public Relations ◽  
Free Trade ◽  
Corporate Culture ◽  
Public History ◽  
Public Culture ◽  
150Th Anniversary ◽  
Corporate Public Relations ◽  
Private And Public ◽  
History Of

This article details the ways in which the executives of Du Pont used the chemical company’s 150th-anniversary festivities in 1952 and its associated sponsored media as an opportunity to explicitly link the history of the company with the history of the nation. This was an attempt to legitimatize the company’s existence and its ultraconservative worldview, espouse free trade, and fight antitrust litigation. This article explores the conflation of private and public history in Du Pont-sponsored anniversary materials to illustrate how corporate public relations meant for private corporate consumption reverberated into a shared American public culture.

scholarly journals JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

2017 ◽  
Vol 16 (3) ◽  
pp. 245-263
Author(s):  
Stephen R. Leccese
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Practices ◽  
Progressive Reform ◽  
The Public ◽  
Corporate Public Relations ◽  
The Supreme Court ◽  
History Of ◽  
Standard Oil Company ◽  
Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

scholarly journals “Belated” reflections on convergence in law. Review of the monograph by N.M. Korshunov “Convergence of private and public law: problems of theory and practice» (Moscow: “NORM” Publ., 2011. 240 p.)

2021 ◽  
pp. 344-353
Author(s):  
Vladimir Baranov ◽  
Yuri Mareev
Keyword(s):  
Public Relations ◽  
Civil Law ◽  
Public Law ◽  
Theory And Practice ◽  
Legal Science ◽  
New Development ◽  
Private And Public ◽  
History Of ◽  
Theory Of Law ◽  
The One

The focus of the innovative work of N. M. Korshunov is such that the problem of technical and legal support for the convergence of private and public law was not given special attention not only in Russian, but also in foreign legal science. Although, of course, considering the substantive processes of legal convergence, he was "forced" to touch on the technique of their design.In the theory of law in general, and in the theory of civil law in particular, there are few problems that are comparable in complexity, scale, severity and age to the one that served as the reason and source material for the reviewed book. Two principles – the private and the public –form two poles, the interaction of which determines the forms of organization of public relations within the boundaries of legal reality, and recently especially actively – in the field of civil turnover. The list of publications that are only directly devoted to this subject is vast, and it is not easy to point to at least one legal work of any theoretical significance, where it is not touched upon in one way or another. In the history of legal science, including in the history of civil law, there was no example of any satisfactory solution to this problem. In this context, the monograph of N. M. Korshunova, seemingly initially doomed by fate to the role of another hopeless attempt to take a height that exceeds human strength, and at best-a new set of deep and original judgments, but not forming together a coherent theory of the phenomenon, nevertheless deserves to be noted as an example of a completely new development of the old topic.

The Experience of Poetry

2019 ◽  
Author(s):  
Derek Attridge
Keyword(s):  
Late Antiquity ◽  
Cultural Practice ◽  
Oral Traditions ◽  
English Renaissance ◽  
Ancient Rome ◽  
Ancient Greek ◽  
Continuity And Change ◽  
Private And Public ◽  
History Of ◽  
The Impact

The question this book addresses is whether, in addition to its other roles, poetry—or a cultural practice we now call poetry—has, across the two-and-a-half millennia from the composition of the Homeric epics to the publication of Ben Jonson’s Works and the death of Shakespeare in 1616, continuously afforded the pleasurable experience we identify with the crafting of language into memorable and moving rhythmic forms. Parts I and II examine the evidence for the performance of the Iliad and the Odyssey and of Ancient Greek lyric poetry, the impact of the invention of writing on Alexandrian verse, the performances of poetry that characterized Ancient Rome, and the private and public venues for poetic experience in Late Antiquity. Part III deals with medieval verse, exploring the oral traditions that spread across Europe in the vernacular languages, the importance of manuscript transmission, the shift from roll to codex and from papyrus to parchment, and the changing audiences for poetry. Part IV explores the achievements of the English Renaissance, from the manuscript verse of Henry VIII’s court to the anthologies and collections of the late Elizabethan period. Among the topics considered in this part are the advent of print, the experience of the solitary reader, the continuing significance of manuscript circulation, the presence of poet figures in pageants and progresses, and the appearance of poets on the Elizabethan stage. Tracking both continuity and change, the book offers a history of what, over these twenty-five centuries, it has meant to enjoy a poem.

Cosmopolitan Capitalists and Colonial Rule. The business structure and corporate culture of the Swiss merchant house Volkart Bros., 1850s–1960s

2020 ◽  
pp. 1-44
Author(s):  
CHRISTOF DEJUNG
Keyword(s):  
South Asia ◽  
Social History ◽  
Corporate Culture ◽  
Economic History ◽  
Positive Interactions ◽  
Colonial Rule ◽  
Private Company ◽  
European Firm ◽  
Business Goals ◽  
History Of

Abstract This article examines the history of the Swiss merchant house Volkart Bros., which was one of the most important exporters of Indian raw cotton and one of the biggest trading firms in South Asia during the colonial period. The study allows for a fresh look at Indian economic history by putting forth two main arguments. First, it charts the history of a continental European firm that was active in South Asia to offer a better understanding of the economic entanglements of the subcontinent with the wider world, which often had a reach beyond the empire. This ties in with recent research initiatives that aim to examine the history of imperialism from a transnational perspective. Second, the history of a private company helps in developing a micro-perspective on the often ambiguous relation between the business goals of individual enterprises and colonial rule. The article argues that this may be evidence of the fact that capitalism and imperialism were two different, although sometimes converging, spatial structures, each with a distinct logic of its own. What is more, the positive interactions between European and Indian businessmen, fostered by a cosmopolitan attitude among business elites, point to the fact that even in the age of empire, the class background of actors could be more important for the establishing of cooperative ventures than the colour of their skin or their geographical origin. It is argued that this offers the possibility of examining the history of world trade in terms of global social history.

Discursive stickiness: Affective institutional texts and activist resistance

2021 ◽  
pp. 2046147X2110083
Author(s):  
Erica Ciszek ◽  
Richard Mocarsky ◽  
Sarah Price ◽  
Elaine Almeida
Keyword(s):  
Public Relations ◽  
Material Functions ◽  
History Of ◽  
Gender Transgression ◽  
Historical Discourses ◽  
Institutional Texts ◽  
Public Relations Theory

Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

scholarly journals In the service of secrecy: An enveloped history of priority, proof and patents

2021 ◽  
pp. 135918352110288
Author(s):  
Eva Hemmungs Wirtén
Keyword(s):  
Intellectual Property ◽  
Early Modern ◽  
Property System ◽  
Private And Public ◽  
History Of ◽  
The Individual ◽  
Propriété Industrielle ◽  
The Cost ◽  
Double Envelope ◽  
Double Compartment

This article is about an everyday paper object: an envelope. However, as opposed to most other flat paper containers, the enveloppe Soleau can only be bought from L’Institut national de la propriété industrielle (INPI) in Paris. At the cost of €15 you get a perforated, double-compartment envelope allowing you to constitute proof of creation and assign a precise date to your idea or project. But the enveloppe Soleau is something much more than just a simple and cheap way by which you can prove priority in any creative domain. It is a material footprint anchored to centuries of practices associated with disclosure and secrecy, a gateway into the infrastructure of the intellectual property system and its complicated relationship to the forms of knowledge it purports to hold. The purpose of this article is to consider the making of the enveloppe Soleau as a bureaucratic document, a material device performing a particular kind of legal paperwork. In four different vignettes, the article tracks the material becoming of the enveloppe Soleau as an evidentiary receptacle, beginning by going back to early modern practices of secrecy and priority, continuing with its consolidation in two patents (from 1910 and 1911) to the inventor Eugène Soleau (1852–1929), and ending up, in 2016, dematerialized in the e-Soleau. As a bureaucratic document, the enveloppe Soleau shows just how much work a mundane paper object can perform, navigating a particular materiality (a patented double envelope); formalized processes of proof (where perforations have legal significance); the practices of double archiving (in an institution and with the individual) and strict temporal limitations (a decade). Ultimately, the enveloppe Soleau travels between the material and immaterial, between private and public, between secrecy and disclosure, but also between what we perceive of as the outside and inside of the intellectual property system.

“A Beautiful, Tremendous Russian Book, and Other Things Too”

2017 ◽  
Vol 51 (2-3) ◽  
pp. 376-397
Author(s):  
Ekaterina Rogatchevskaia
Keyword(s):  
Harvard University ◽  
Recent History ◽  
British Library ◽  
Russian Art ◽  
University Library ◽  
Book Collecting ◽  
Private And Public ◽  
History Of

The British Library holds one of 65 existing copies of the first dated book printed in Muscovy by Ivan Fedorov and Petr Mstislavets, the Apostol (Acts and Epistles) (1564) and one of two known copies of Ivan Fedorov’s Primer (L’viv, 1574), which is considered by many to be the first Cyrillic book printed in Ukraine. The recent history of these books is linked to the name of the legendary Russian art critic and impresario Serge Diaghilev (1872–1929). Both titles belonged to his private book collection. A story of Diaghilev’s collection became part of the history of the British Library when in 1975 it acquired, among other books and manuscripts, his copy of the famous 1564 Apostol. Diaghilev’s copy of the 1574 Primer resurfaced at Harvard University Library, but its detailed descriptions and facsimile editions helped the British Library curator Christine Thomas, then in charge of the Russian collections, to identify a second copy, which is now held at the British Library. This article tells the story of how over 70 titles from Diaghilev’s collection of rare Russian books and manuscripts were acquired by the British Library, examines possible reasons for Diaghilev’s passion for books, and highlights other themes relevant for the history of private and public book collecting.

The Hogarth Press

2021 ◽  
pp. 245-261
Author(s):  
Alice Staveley
Keyword(s):  
Short Fiction ◽  
The State ◽  
Woman Writer ◽  
Private And Public ◽  
History Of ◽  
The Impact ◽  
Hogarth Press ◽  
Creative Production ◽  
State Of The Field ◽  
Feminist Materialism

‘Yet I’m the only woman in England free to write what I like. The others must be thinking of series’ & editors.’ Woolf’s 1925 homage to the impact of the Hogarth Press on her career is well known, signifying a new sense of herself as a woman writer in command of the means of creative production. Less well known is how pervasive were her private and public negotiations with the narratological implications of the feminist materialism she cultivated as a printer and publisher. This article reviews the state of the field, re-reads her early short fiction in the context of her typesetting experiments, which resonate with the conflicted history of women in the printing trades, and argues for a revisionist understanding of Woolf’s feminist modernism as isomorphic with the Hogarth Press.

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