scholarly journals How Do Populist Radical Right Parties Differentiate their Appeal? Evidence from the Media Strategy of the Hungarian Jobbik Party

2021 ◽  
pp. 1-22
Author(s):  
Endre Borbáth ◽  
Theresa Gessler

Abstract As they become more successful, populist radical right parties face a tension between keeping their nativist credentials and moderating their appeal to gain new voters. We argue that differentiating party messages to core supporters and the wider electorate allows parties to pursue both goals. We outline and empirically illustrate the previously underexplored phenomenon of selective messaging based on the communication strategy of the Hungarian Jobbik party throughout its lifespan (2006–19) in partisan outlets, press releases and Facebook. Using a dictionary approach, we map the co-evolution of populist and nativist mobilization under conditions of supply- and demand-side changes. Our results show the decline and transformation of Jobbik's nativist appeal, and an increasing reliance on populism. The trend is not uniform; Jobbik relies on nativism as a function of targeting party identifiers or the general electorate in specific media outlets. Our findings show the importance of mapping parties’ programmatic appeal across platforms and over time.

2021 ◽  
Vol 35 ◽  
pp. 25-42
Author(s):  
Luca Manucci

In May 2019, the elections for the European Parliament (EP) saw populist parties obtain almost a third of the available seats, with populist radical right parties making the biggest gains compared to the 2014 elections. Despite the results were less resounding than some predictions anticipated, a considerable amount of Members of the EP represent a populist party. This article first presents the performance of populist parties in forty years of EP elections, from their first occurrence in 1979 until 2019, and then focuses on populist radical right parties. The analysis suggests that (i) the number of seats occupied by populist parties in the EP continues to grow over time; (ii) right-wing populist parties no longer struggle to form political groups within the EP; (iii) radical right populist parties have become the most common type of populist party within the EP.


2020 ◽  
pp. 1-17
Author(s):  
Léonie de Jonge

Abstract Why are populist radical right parties (PRRPs) more successful in some countries than in others? This question is analysed here by focusing on Belgium. While Flanders (the northern, Dutch-speaking part of Belgium) was home to one of the strongest far-right movements in Europe, Wallonia (the southern, francophone part) has remained ‘immune’ to such tendencies. The article argues that different historical experiences have given rise to a hostile political environment for PRRPs in Wallonia, where mainstream parties and the media have created a successful cordon sanitaire. In Flanders, mainstream parties and the media have gradually become more accommodative towards PRRPs. By emphasizing the sociopolitical context in which parties operate, the findings suggest that the reactions of mainstream parties and the media are crucial to understanding the success of PRRPs. The conclusion reflects on potential lessons to be drawn from the Belgian case for mainstream parties and media practitioners elsewhere.


Author(s):  
Sven Schreurs

Abstract In academia and beyond, it has become commonplace to regard populist parties – in particular, those on the radical right – as the archetypical embodiment of politics of nostalgia. Demand-side studies suggest that nostalgic sentiments motivate populist radical-right (PRR) voting and welfare chauvinist attitudes, yet systematic analyses of the nostalgic discourse that these parties promote have not been forthcoming. This paper seeks to fill that lacuna by analysing how the Freedom Party of Austria, the Dutch Party for Freedom and the Sweden Democrats framed the historical fate of the welfare state in their electoral discourse between 2008 and 2018. It demonstrates that their commitment to welfare chauvinism finds expression in a common repertoire of “welfare nostalgia,” manifested in the different modes of “reaction,” “conservation” and “modernisation.” Giving substance to a widespread intuition about PRR nostalgia, the paper breaks ground for further research into nostalgic ideas about social policy.


2021 ◽  
pp. 001041402199716
Author(s):  
Winston Chou ◽  
Rafaela Dancygier ◽  
Naoki Egami ◽  
Amaney A. Jamal

As populist radical right parties muster increasing support in many democracies, an important question is how mainstream parties can recapture their voters. Focusing on Germany, we present original panel evidence that voters supporting the Alternative für Deutschland (AfD)—the country’s largest populist radical right party—resemble partisan loyalists with entrenched anti-establishment views, seemingly beyond recapture by mainstream parties. Yet this loyalty does not only reflect anti-establishment voting, but also gridlocked party-issue positioning. Despite descriptive evidence of strong party loyalty, experimental evidence reveals that many AfD voters change allegiances when mainstream parties accommodate their preferences. However, for most parties this repositioning is extremely costly. While mainstream parties can attract populist radical right voters via restrictive immigration policies, they alienate their own voters in doing so. Examining position shifts across issue dimensions, parties, and voter groups, our research demonstrates that, absent significant changes in issue preferences or salience, the status quo is an equilibrium.


Author(s):  
Martijn Felder ◽  
Iris Wallenburg ◽  
Syb Kuijper ◽  
Roland Bal

In this commentary, we reflect on Rinaldi and Bekker’s scoping review of the literature on populist radical right (PRR) parties and welfare policies. We argue that their review provides political scientists and healthcare scholars with a firm basis to further explore the relationships between populism and welfare policies in different political systems. In line with the authors, we furthermore (re)emphasize the need for additional empirical inquiries into the relationship between populism and healthcare. But instead of expanding the research agenda suggested – for instance by adding categories or niches in which this relationship can be observed – we would like to challenge some of the premises of the studies conducted and reviewed thus far. We do so by identifying two concerns and by illustrating these concerns with two examples from the Netherlands.


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