Showcasing the potential and role of mobile technology in turning the tide on HIV and other diseases

2012 ◽  
Author(s):  
Patricia Mechael
Keyword(s):  
Mobile Technology

scholarly journals Supporting Ghanaian micro-entrepreneurships: the role of mobile technology

2019 ◽  
Vol 11 (3) ◽  
pp. 306-327 ◽  
Author(s):  
Emmanuel Mensah Asiedu ◽  
Susan Shortland ◽  
Yehia Sabri Nawar ◽  
Paul J. Jackson ◽  
Laura Baker
Keyword(s):  
Mobile Phone ◽  
Mobile Technology ◽  
Business Processes ◽  
Eastern Region ◽  
Exploratory Research ◽  
Structured Interviews ◽  
Content Type ◽  
Rural Ghana ◽  
Business Confidence

PurposeThe purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims to extend our knowledge through the development of a conceptual model.Design/methodology/approachA qualitative research design used in-depth semi-structured interviews with five micro-entrepreneurship owners in the Kwahu South District in the Eastern region of Ghana. Identification of potential case firms was facilitated by a local official. Interview data were analysed thematically.FindingsMobile technology engendered pride and emotional connectedness and, being easy to use, helped to increase business confidence. Adoption advantages included improved communications with customers and business partners, and effective stock control, providing competitive advantage. Further understanding of mobile technology’s role in improving business processes is needed.Research limitations/implicationsThis exploratory research is based on five micro-entrepreneurships in one Ghanaian rural area. Further research is needed using larger samples, additional locations and sectors and larger businesses, to identify other factors influencing mobile technology adoption and associated benefits and problems.Practical implicationsGovernment policy supporting growth of informal micro-entrepreneurships using mobile phone technology could increase economic advantage. Micro-business owners need education and training in understanding business processes. Telecommunications companies can highlight technological, business and socio-cultural benefits of mobile phone adoption in rural Ghana.Originality/valueThe paper draws upon the experiences of a range of rural-based Ghanaian micro-entrepreneurships to propose a model setting out and linking the technical, business and socio-cultural benefits of mobile phone adoption in supporting business processes.

A Methodology and Framework for Extending Mobile Transformations to Mobile Collaborations for SMEs

2009 ◽  
pp. 1642-1650
Author(s):  
Ioakim (Makis) Marmaridis
Keyword(s):  
Conceptual Framework ◽  
Mobile Technology ◽  
New Technology ◽  
Real Life ◽  
Interorganizational Collaboration ◽  
Collaborative Engagement ◽  
Mobile Collaboration ◽  
Global Reach

Enabling interorganizational collaboration for SMEs holds a lot of promise for increased competitiveness and global reach in a connected economy (Ripeanu, 2008; Marmaridis, 2004; Ginige 2004). An earlier book (Marmaridis & Unhelkar, 2005) examined the unique constraints that SME organizations have in embracing new technology – such as mobile technology. The solution proposed for overcoming these constraints is a methodology that is referred to as m-transformation (Marmaridis, 2006). Building on this work, this chapter now presents the next step in SME evolution, mobile collaboration (m-collaboration). The chapter details the concerns that must be overcome for SMEs to start collaborating rapidly with each other. It examines the role of trust in collaboration and provides a methodology suitable for handling the variation of trust throughout each collaborative engagement. It also presents a conceptual framework that can be used to implement the methodology and empower SMEs into embracing collaboration and realizing tangible benefits from it. Aspects of the methodology and conceptual framework have been presented in a number of international conferences already (Marmaridis, 2005); this chapter, however, puts the pieces together and presents the methodology and framework in their entirety. Upon completing this chapter, the reader will have a very good understanding of the landscape of collaboration in the SME space. Furthermore, the reader will be familiarized with the field-tested mobile collaboration methodology for SMEs and the conceptual framework for implementing it in real life.

The role of fifth-generation mobile technology in prehospital emergency care: An opportunity to support paramedics

2020 ◽  
Vol 9 (1) ◽  
pp. 109-114
Author(s):  
Hyunmin Kim ◽  
Sung-Woo Kim ◽  
Eunjeong Park ◽  
Ji Hoon Kim ◽  
HyukJae Chang
Keyword(s):  
Mobile Technology ◽  
Emergency Care ◽  
Prehospital Emergency Care ◽  
Fifth Generation ◽  
Prehospital Emergency

Advertising Challenges in Ubiquitous Media Environments

2010 ◽  
pp. 77-93
Author(s):  
Maria Åkesson ◽  
Carina Ihlström Eriksson
Keyword(s):  
Mobile Technology ◽  
Mobile Advertising ◽  
Traditional Role ◽  
Media Environment ◽  
Newspaper Industry ◽  
Media Environments ◽  
Ubiquitous Media ◽  
Supporting Device

Mobile advertising opportunities have attracted interest from industry and academics as a response to the trend of diffusion of new mobile technology. One industry particularly interested in new advertising opportunities is the newspaper industry. Many media houses envision a future multi-channel media environment supporting device independent, anytime, anywhere publishing, i.e. a Ubiquitous Media Environment (UME). In this chapter we explore how ubiquitous advertising challenges the role of media houses. Ubiquitous advertising refers to advertising in a UME, anytime, anywhere and in any device. Based on results from interviews and workshops with advertisers and publishers we discuss how media houses traditional role is challenged. We contribute with an understanding of how media houses can develop their role to succeed with ubiquitous advertising and to m-advertising literature with insights into the dynamics of balancing consumer and advertiser value of ubiquitous advertising.

scholarly journals Exploring the moderating role of perceived flexibility advantages in mobile learning continuance intention (MLCI)

2014 ◽  
Vol 15 (3) ◽  
Author(s):  
Rui-Ting Huang ◽  
Chia-Hua Hsiao ◽  
Tzy-Wen Tang ◽  
Tsung-Cheng Lien
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Subjective Norm ◽  
The Body ◽  
Perceived Usefulness ◽  
Self Management ◽  
Continuance Intention ◽  
The Relationship ◽  
Moderating Role

<p>The primary purpose of this study was to explore the key factors that could affect mobile learning continuance intention (MLCI), and examine the moderating effect of perceived flexibility advantages (PFA) on the relationship between key mobile learning elements and continuance intention. Five hundred undergraduate students who had previously adopted mobile devices to learn English took part in this study. Partial least squares (PLS) analysis was utilized to test the hypotheses in this study. It has been found that the perceived usefulness of mobile technology, subjective norm, and self-management of learning could be closely linked to mobile learning continuance intention. With particular respect to the moderating role of perceived flexibility advantages, it has been demonstrated that PFA could moderate the relationship between perceived usefulness of mobile technology and mobile learning continuance intention, as well as the association between subjective norm and mobile learning continuance intention, whereas PFA did not moderate the link between self-management of learning and mobile learning continuance intention.This report has further added to the body of knowledge in the field of mobile learning through empirical examination.</p>

Mobile Money and Mobile Technologies: A Structural Estimation

2020 ◽  
Author(s):  
Yan Dong ◽  
Sining Song ◽  
Sriram Venkataraman ◽  
Yuliang Yao
Keyword(s):  
Mobile Technology ◽  
Mobile Network ◽  
Mobile Technologies ◽  
Supply Side ◽  
Social Good ◽  
Mobile Money ◽  
The Past ◽  
Market Shares ◽  
Mobile Network Operators

Mobile money is a service bundled with mobile technology and a social good that promotes financial inclusion for the under-served populations. Although the effect of mobile money has been examined in the past, we look at the supply side effects as it is important for managers to understand the role of mobile money in both providing social good and making a profit. From 1G to 4G mobile technologies, mobile money consistently serves as a competitive advantage for mobile network operators (MNOs). However, this does not mean that the effect stays unchanged over the generations of mobile technology. Instead, when the 3G technology allows web browsing as a major upgrade of mobile functionality, MNOs with mobile money have a substantially larger set of options to differentiate from those without mobile money; and as a result, mobile money implemented with 3G and 4G leads to larger market shares than that with 1G and 2G.

Role of Mobile Based Applications in India’s Social and Economic Transformation

2011 ◽  
Vol 7 (3) ◽  
pp. 63-78 ◽  
Author(s):  
Sunil Jose Gregory ◽  
Gnanapriya Chidambaranathan ◽  
Padma Kumar
Keyword(s):  
Mobile Technology ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Economic Transformation ◽  
The Poor ◽  
Policy Suggestions ◽  
Global Projects ◽  
The Rich ◽  
Socio Economic Impact

This article discusses the socio-economic impact of mobile telephony in a developing country like India. Emerging markets are experiencing technology leapfrogging in terms of telecom evolution and adaptation. While the rich and affluent use mobile technology to enhance their lifestyle, for the poor, mobile based applications can augment their daily livelihood. Due to economic compulsions, the focus of the market has been on mobile services and applications that belong to the primary category. This paper identifies the potential of livelihood enabling applications and describes successful global projects in livelihood enabling mobile applications in areas like mHealth, mEducation, mAgriculture, and mFinance. The paper concludes by identifying a set of challenges for developing livelihood enabling mobile apps in India and makes policy suggestions that can increase the viability of such mobile applications in India.

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