scholarly journals Exploring the moderating role of perceived flexibility advantages in mobile learning continuance intention (MLCI)

2014 ◽  
Vol 15 (3) ◽  
Author(s):  
Rui-Ting Huang ◽  
Chia-Hua Hsiao ◽  
Tzy-Wen Tang ◽  
Tsung-Cheng Lien
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Subjective Norm ◽  
The Body ◽  
Perceived Usefulness ◽  
Self Management ◽  
Continuance Intention ◽  
The Relationship ◽  
Moderating Role

<p>The primary purpose of this study was to explore the key factors that could affect mobile learning continuance intention (MLCI), and examine the moderating effect of perceived flexibility advantages (PFA) on the relationship between key mobile learning elements and continuance intention. Five hundred undergraduate students who had previously adopted mobile devices to learn English took part in this study. Partial least squares (PLS) analysis was utilized to test the hypotheses in this study. It has been found that the perceived usefulness of mobile technology, subjective norm, and self-management of learning could be closely linked to mobile learning continuance intention. With particular respect to the moderating role of perceived flexibility advantages, it has been demonstrated that PFA could moderate the relationship between perceived usefulness of mobile technology and mobile learning continuance intention, as well as the association between subjective norm and mobile learning continuance intention, whereas PFA did not moderate the link between self-management of learning and mobile learning continuance intention.This report has further added to the body of knowledge in the field of mobile learning through empirical examination.</p>

scholarly journals Does proactive personality matter in mobile learning?

2016 ◽  
Author(s):  
Rui-Ting Huang ◽  
Tzy-Wen Tang ◽  
Yi Ping Lee ◽  
Fang-Ying Yang
Keyword(s):  
Learning Outcomes ◽  
Mobile Learning ◽  
Positive Influence ◽  
Proactive Personality ◽  
Perceived Usefulness ◽  
Learning Performance ◽  
Continuance Intention ◽  
Perceived Playfulness ◽  
Moderating Role

Increasing attention has been paid to mobile learning studies. However, there is still a dearth of studies investigating the moderating effect of proactive personality on mobile learning achievements. Accordingly, the primary purpose of this study is not only to investigate the key elements that could improve the effectiveness and efficiency of mobile learning, but also to examine the moderating role of proactive personality in mobile learning outcomes. The findings indicate that continuance intention will have a positive influence on mobile learning performance, whereas perceived playfulness will have a limited influence on mobile learning outcomes. Moreover, perceived flexibility advantages will positively affect mobile learning continuance intention and perceived playfulness. With respect to the role of perceived usefulness in perceived playfulness, the results indicate that although perceived usefulness has a positive influence on continuance intention, it has a limited impact on perceived playfulness. Finally, the results indicate that proactive personality plays a moderating role in the relationship between perceived playfulness and mobile learning performance, the connection between perceived flexibility advantages and mobile learning continuance intention, the nexus between perceived usefulness and mobile learning continuance intention, as well as the connection between perceived usefulness and playfulness.

scholarly journals Study of How Experience Involvement Affects Users’ Continuance Intention to Use Mobile Reading

2014 ◽  
Vol 2 (6) ◽  
pp. 532-542 ◽  
Author(s):  
Qi Wang ◽  
Xiaoli Zhou ◽  
Xiaohang Zhang
Keyword(s):  
Image Enhancement ◽  
Rapid Development ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Mobile Internet ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Intention To Use ◽  
Continuance Intention ◽  
The Relationship

AbstractWith the rapid development of mobile internet and the continuous replacement of new smart phones, the advancement of we-media age, and advent of the era of 4G, reading revolution has opened. This paper is to study which factors affect users’ continuance intention. We discussed the relationship between experience involvement, subjective norms, and the dimensions of perceived value as well as users’ continuance intention. The results show that the model which this paper put forward could effectively explain the hypothesizes, and this paper mainly draws the following conclusions: subjective norm significantly affect experience involvement; on one hand, experience involvement significantly and directly affect users’ continuance intention, and on the other hand, indirectly affect users’ continuance intention by significantly affect the users’ perceived usefulness, perceived pleasure and perceived cost; experience involvement can’t significantly affect users’ perceived image enhancement. We suggest the mobile reading providers pay more attention to the free experience process, increasing its convenience, enriching its content and rationalizing its cost. And they should also optimize the mobile reading to improve users’ perceived image enhancement. Mobile reading providers should let users more involved to achieve value co-creation.

scholarly journals Peran kepercayaan, manfaat dan religiusitas dalam meningkatkan niat menggunakan kembali dompet digital

2021 ◽  
Vol 10 (2) ◽  
pp. 181
Author(s):  
Adinda Ridhia A.N ◽  
Yudi Sutarso
Keyword(s):  
Statistical Analysis ◽  
Descriptive Analysis ◽  
Perceived Value ◽  
Continuance Intention ◽  
Perceived Benefit ◽  
The Future ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

The purpose of this study is to examine the effect of trust and perceived value on continuance intention of payment gateway services with religiosity as moderation variable. This study involves 130 respondents collected through questionnaires in the area of Surabaya and Sidoarjo, East Java. Their responses were analyzed using descriptive analysis with SPSS 16.0 and statistical analysis with WarpPLS 6.0. The results indicate that trust and perceived benefit have positive effect on continuance intention. The moderating role of religiosity has an effect on the relationship between trust and continuance intention. It can be impliead that wallet payment companies should develop their strategies in the future, especially as an evaluation of the performance of their services in fintech competition. They should also provide important information to wallet payment so that they can build trust and perceived benefit that have an impact on continuance intetntion by moderating religiosity to increase the use of wallet payment services.

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheetal Jain
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Luxury Goods ◽  
Content Type ◽  
The Relationship ◽  
Moderating Role

PurposeRecently, internet has turned out to be the fastest growing channel for luxury sales. Surprisingly, very few studies have focused on understanding the major drivers behind online luxury goods consumption, particularly in the emerging market context. Therefore, the key objectives of this study are to, first, develop a framework to understand factors affecting consumers' intention to purchase luxury fashion goods online. Second, measure the moderating effect of perceived risk and web atmospherics on the relationship between attitude toward buying luxury fashion goods online and online luxury purchase intention.Design/methodology/approachData were collected through structured questionnaires from a sample of 250 luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS.FindingsStudy findings indicate that perceived usefulness, perceived ease of use, perceived enjoyment and price consciousness have a direct as well as an indirect relationship via attitude on online luxury purchase intention. The results also revealed that web atmospherics moderate the relationship between attitude toward buying luxury fashion goods online and online luxury purchase intention.Originality/valueThis is one of the first studies that explores the moderating role of perceived risk and web atmospherics in the context of luxury market. It will help luxury marketers to develop appropriate strategies for selling luxury goods online in emerging markets like India.

scholarly journals Moderating Role of Organizational Justice between Emotional Exhaustion and Job-Related Outcomes

2018 ◽  
Vol 6 (2) ◽  
pp. 205-220
Author(s):  
Ayesha Shahid ◽  
Qasim Ali Nisar ◽  
Muhammad Azeem ◽  
Waseem Ul Hameed ◽  
Muhammad Sajjad Hussain
Keyword(s):  
Organizational Commitment ◽  
Organizational Justice ◽  
Emotional Exhaustion ◽  
Interactional Justice ◽  
The Body ◽  
Organizational Loyalty ◽  
Relationship Of ◽  
The Relationship ◽  
Moderating Role

Previous studies anticipated that there is need of justice in educational institutions in order to protect the academicians’ psychological as well as emotional needs under teaching profession. Therefore, the purpose of current study is to examine the moderating role of organizational justice between the relationship of emotional exhaustion and job-related outcomes (Teachers’ Learning, Organizational Commitment, and Organizational loyalty). In order to accomplish this purpose, the survey questionnaire method was used. The study is quantitative, descriptive and cross-sectional in nature. 250 respondents were selected by applying simple random sampling. Results indicated that emotional exhaustion is significantly and negatively related to teachers’ learning and loyalty. Meanwhile, findings divulged the negative association between emotional exhaustion and teachers’ commitment. Moreover, results also enlightened that organizational justice (distributed justice, procedural justice, and interactional justice) significantly moderate on the relationship of emotional exhaustion and job-related outcomes (Teachers’ Learning, Organizational Commitment, and Organizational loyalty). This study enriches the body of knowledge regarding the moderating role of organizational justice as previous studies almost ignored it. It also gives insight understanding regarding the role of teachers’ emotional exhaustion towards their learning, loyalty, and commitment. Additionally, On the basis of these finding, organizations can make their employees more committed and loyal by reforming policies about organizational justice.

scholarly journals Examining the Determinants of Facebook Continuance Intention and Addiction: The Moderating Role of Satisfaction and Trust

Informatics ◽  
2021 ◽  
Vol 8 (3) ◽  
pp. 62
Author(s):  
Mahmoud Maqableh ◽  
Zaid Obeidat ◽  
Ahmad Obeidat ◽  
Mais Jaradat ◽  
Mahmood Hussain Shah ◽  
...  
Keyword(s):  
Social Value ◽  
Continuance Intention ◽  
Social Media Addiction ◽  
Facebook Use ◽  
Facebook Addiction ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role ◽  
Practical Implications

Social media addiction has undergone a remarkable transformation among regular users, but limited research has been conducted on exploring the antecedents of addiction. The purpose of this study is to investigate the relationship between continuance intention and addiction. Moreover, it investigates the moderating role of satisfaction and trust on the relationship between continuance intention and addiction. The developed conceptual model suggests that continuance intention is the antecedent of addiction, while satisfaction and trust act as moderators between continuance intention and addiction. The antecedents of continuance intention are emotional, informational, social, and hedonic values. A survey was conducted to collect data from 572 voluntary participants, and the analysis was performed using SPSS and AMOS. The statistical result showed the effects of emotional, informational, and hedonic values on Facebook use continuance intention, but the effect of social value was not supported. Results also confirmed a significant effect of continuance intention on Facebook addiction. Additionally, it confirmed the moderating role of satisfaction on the impact of continuance intention on Facebook addiction, but the moderating role of trust was not supported. The results of this study provide insight for Facebook users, managers, and policymakers regarding treatment and intervention for Facebook addiction. It discusses several theoretical and practical implications. In this research, we proposed a new model based on extending the associations between perceived value and continuance behaviours theory.

scholarly journals The impact of social network on tourist attitude towards ecotourism: a case of Vietnam

2021 ◽  
Author(s):  
Thi Hanh Nguyen ◽  
Thi Khanh Chi Nguyen ◽  
Thi Phuong Thao Tran ◽  
Thi Nhu Ngo
Keyword(s):  
Social Networks ◽  
Perceived Risk ◽  
Global Climate ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Trust ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

As a result of the increase in global climate change and the development of social networks, the study of ecotourism and the impact of social networks has been getting greater attention. Nonetheless,research examining the impact ofsocial networks on ecotourismhas been limited. This study investigates the relationship between ease of use, perceived usefulness, wordof-mouth (WOM), perceived trust, and tourist attitude towards ecotourism, and examines the moderating role of perceived risk on these relationships in the context of Vietnam. The regression analysis was conducted with data from answers of 231 respondents. The results show that perceived trust has the largest impact on tourist attitude towards ecotourism, which is followed by perceived usefulness. WOM communication has the least impact. The study also highlights the role of perceived risk in moderating the relationship between social networks and tourist attitudes.

Which Is More Important in Fitness Apps, Continuance, Satisfaction, or Attitude Loyalty?

2021 ◽  
Vol 17 (1) ◽  
pp. 105-122
Author(s):  
Aoshuang Li ◽  
Xiaodong Yang ◽  
Feng Guo
Keyword(s):  
Boundary Condition ◽  
Perceived Usefulness ◽  
Mediation Model ◽  
Multiple Mediation ◽  
Influencing Mechanism ◽  
Continuance Usage ◽  
The Relationship ◽  
Moderating Role ◽  
Pls Method

The purpose of this study is to investigate the influencing mechanism of perceived usefulness (PU) on continuance usage of fitness Apps (CUFA) and moderating role of fitness mobility in the CUFA. This study advances a multiple mediation model with a moderator based on stimulus-organic-response (S-O-R). Three hundred fifty-four respondents from China were used to examine the research hypotheses in PLS method. The results verify that PU plays an important role in the mobile fitness. In addition, PU fully influences CUFA through attitude loyalty and satisfaction-attitude loyalty, respectively. However, satisfaction does not mediate PU on CUFA. The results suggest that only satisfying fitness Apps is not enough for maintaining the mobile fitness and users' attitude loyalty is more important. Moreover, fitness mobility negatively moderates the relationship between attitude loyalty and CUFA, revealing the boundary condition in the CUFA behavior.

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