scholarly journals The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)

2018 ◽  
Vol 73 ◽  
pp. 06007
Author(s):  
Budi Puspitasari Nia ◽  
Ika Rinawati Dyah ◽  
Suliantoro Hery ◽  
Dwi Sutrisno Bayu
Keyword(s):  
Significant Influence ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Survey Methods ◽  
Environmentally Friendly ◽  
Environmental Knowledge ◽  
Influential Factor ◽  
Detergent Product ◽  
Product Price

Preference of influence of green purchase intention factor to environmentally friendly detergent product (lerak). Awareness of the current world community of the importance of environmental sustainability is increasing, this behaviour can be seen from the consumption patterns of people who start wanting environmentally friendly products. This condition makes many manufacturers adapt environmental problems in each of its products. Products that adapt to green product environmental issues can pave the way for manufacturers to enter eco-friendly markets as well as environmentally friendly detergents lerak. In this study using survey methods to determine the extent of influence of each factor to the intention of purchasing to environmentally friendly product. Factors studied are environmental concern, social influence, self-image, environmental knowledge, and perceived product price and quality against green purchase intention. From the results of this study found that all these factors have a significant influence on the green purchase intention of environmentally friendly detergent, but the most influential factor is the environmental knowledge which is the most important dimension and has the most significant influence on the intention of purchasing environmentally friendly detergent.

scholarly journals Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

2021 ◽  
pp. 57-66
Author(s):  
J. Jeevitha ◽  
S. Hemalatha ◽  
S. Moghana Lavanya ◽  
V. Anandhi
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Brand Image ◽  
Environmental Concern ◽  
Structural Modeling ◽  
Environmental Knowledge ◽  
Interpretive Structural Modeling ◽  
Environmental Friendly ◽  
Factors Influencing ◽  
Purchasing Behaviour

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establish a relationship between the factors. Using Interpretive Structural Modeling (ISM), a hierarchical structure has been extracted illustrating the contextual relationship between the factors. Environmental knowledge occupied the lowest form of the hierarchy which is found to be the basis for green purchase behaviour. MICMAC analysis has been applied to group the factors according to their driving power and dependency. Environmental knowledge, environmental concern, eco-labelling, product quality, and brand image have a strong driving power towards green purchasing behaviour. Green purchase intention and green purchase behaviour are highly dependent on other factors. 

scholarly journals The Influence of Green Skepticism, Environmental Knowledge and Environmental Concern on Generation Z's Green Purchase Intentions in Indonesia

2020 ◽  
Vol 5 (8) ◽  
pp. 96-105
Author(s):  
Karolina Fabiola ◽  
Lidia Mayangsari
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Environmentally Friendly ◽  
Negative Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Environmental Knowledge ◽  
Young Generation ◽  
Green Product ◽  
Young Consumers

As environment become a prominent issue throughout the world, consumer behaviour significantly changed and adapted to be more sustainable. This interest around environment has led to aspiring business opportunities of green product or environmentally friendly product. Firms started to produce green product as a way to remain competitive in the market. With the number of green product increased, there’s a skeptical believe that companies started to present misleading and false information about their green product to merely boost profit or reputation. This consumers’ believe is alarming to firms as it is considered to detriment consumer’s purchase intention. In addition, young generation are more likely to be open to new information and are considered as potential environmentally friendly product consumers. Alongside with green skepticism, two most - studied indicators of green purchase intention notably environmental knowledge and environmental concern were analysed on young consumers’ green purchase intention. Research was conducted using quantitative approach to 403 Generation Z respondents and analysed using Partial Least Square (PLS) – SEM method. The result of this research shows that green skepticism has insignificant negative influence on green purchase intention while both environmental knowledge and environmental concern have positive and significant influence on green purchase intention. These findings might be useful for companies to understand the green purchase behaviour among young consumers and better developed their marketing strategies.

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

Evaluating environmental behaviour of the general public in Taiwan

2019 ◽  
Vol 21 (3) ◽  
pp. 179-189 ◽  
Author(s):  
Jane Lu Hsu ◽  
Chih-Hung Feng
Keyword(s):  
Environmental Education ◽  
Environmental Sustainability ◽  
General Public ◽  
Information Dissemination ◽  
Environmental Knowledge ◽  
Influential Factor ◽  
Environmental Behaviour ◽  
Content Type ◽  
Factors Influencing ◽  
Educational Implications

Purpose The purpose of this paper is to examine factors influencing environmental behaviour of the general public and to develop educational implications that will enhance effectiveness in information dissemination for environmental sustainability in Taiwan. Design/methodology/approach A survey using personal interviews was administered in Taipei, Taichung and Kaohsiung metropolitan areas following stratified sampling method based on age and gender distributions of the population between the ages of 18 and 59 in Taiwan. Total valid samples were 481. Probit model was applied to examine factors influencing environmental behaviour. Findings Based on findings in the study, environmental knowledge, pro-environmental attitude (emphasising balance of nature), altruism and habitual behaviour positively influence environmental behaviour. Humancentric (emphasising human domination) negatively influence environmental behaviour. The following educational implications are capable to enlarge a spectrum of environmental behaviour in Taiwan: including topics of waste avoidance and reduction in chemical usage for cleaning or for insecticides in lessons/curricula; and promote general public to live a life which causes fewer burdens on the environment. Research limitations/implications Environmental education plays fundamental role in educating the public with concurrent environmental knowledge, in an expectation that the general public would take the information into consideration and modify behaviour in an effort to sustain the environment. Research implications of this study are: environmental behaviour is multidimensional and can be examined using a comprehensive set of statements including domains of energy conservation, mobility and transportation, waste avoidance, consumerism and recycling; and habitual behaviour is an influencing factor to explain environmental behaviour and can be examined thoroughly in future studies. Originality/value The study provides insights into environmental education based on examining factors influencing environmental behaviour. It advances the field by exploring environmental behaviour in five domains and revealing habitual behaviour as an influential factor. This allows educators to comprehend gaps in environmental behaviour and the needs for environmental education in Taiwan.

Examining the role of external factors in influencing green behaviour among young Indian consumers

2019 ◽  
Vol 20 (4) ◽  
pp. 380-398
Author(s):  
Ramesh Kumar ◽  
Raiswa Saha ◽  
Sekar P.C. ◽  
Richa Dahiya
Keyword(s):  
Peer Influence ◽  
Purchase Intention ◽  
Positive Impact ◽  
Environmental Concern ◽  
Perceived Value ◽  
External Factors ◽  
Environmental Knowledge ◽  
Content Type ◽  
The Government ◽  
The Impact

Purpose The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual’s attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing intentions. This concept was applied among the Indian young consumers. Design/methodology/approach For the research, a structured online questionnaire was used to obtain responses from 342 Indians from various cities. The participants were 20-25 years of age. SPSS software package was used to refine the data while SmartPLS was used to test the validity of the hypotheses. Findings The findings revealed that the Government and NGO initiatives along with peer influence do have a significant effect on a consumer’s environmental knowledge and environmental concerns. Further, this study found a significant positive effect of environmental knowledge and environmental concern on perceived value. In turn, the perceived value had a direct positive impact on green attitude leading to green purchase intention. Practical implications This paper provides critical insights for marketers, as well as for governmental agencies and NGOs promoting the conservation of the environment through environmental-friendly practices. These parties aim to generate greater awareness among consumers and impart knowledge about the benefits of green practices. Originality/value The studies measuring the impact of external factors on green consumption are scarce. Even the few studies available have measured the direct impact of external factors on green purchase intention. Governmental and NGO initiatives along with peer influence are the stimuli impacting operational factors such as environmental knowledge, environmental concern, perceived value, and green attitude, which, in turn, lead to the response of green purchase intention. This study provides new insights to this relationship by using a stimulus – organism – response framework.

Determinants Influence on Green Purchase Intention among Young Consumers in University of Sri Jayewardenepura

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
K. T. G. P. Madhusanka ◽  
K. T. G. P. Madhusanka
Keyword(s):  
Sri Lanka ◽  
Correlation Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Environmental Knowledge ◽  
Primary Data ◽  
Environmental Attitude ◽  
Green Advertising ◽  
Young Consumers ◽  
Government Initiative

The purpose of this study is to measure the determinants influence on green purchase intention among young consumers in University of Sri Jayewardenepura. Based on the prior studies, the study identified determinants of green purchase intention such as environmental knowledge, environmental attitude, government initiative, green advertising and price. A quantitative study was conducted to address the research objectives. The survey was done among young consumers in University of Sri Jayewardenepura. The used sample method was convenient sample collection. Primary data were gathered through a questionnaire and evaluate the questionnaire through five-point likert scale. There were 254 usable questionnaires from undergraduates of University of Sri Jayewardenepura. The data was analyzed using IBM SPSS statistics 23. Descriptive statistics, correlation analysis were used to evaluate the gathered data. Five hypotheses were developed to conduct this research and those were tested using Spearman’s Correlation Analysis and Multiple Regression Analysis. The results of the research indicated that price has the much significant influence on green purchase intention among young consumers in Sri Lanka. Also environmental attitude and government initiative have significant influence on green purchase intention among young consumers in Sri Lanka. In contrast, environmental knowledge and green advertising have no significant influence on green purchase intention.

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