PERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI

<span>Currently the products in television advertisements are always in the spotlight for</span><br /><span>television lovers. Especially for housewives for their household products. If there is one</span><br /><span>new detergent product that has just appeared on television, some of them are incited to</span><br /><span>try the product. There are also those who are not instigated, because they are</span><br /><span>compatible with their old products. The purpose of this research is to look at social</span><br /><span>behavior and conflict towards purchasing decisions of new advertising products on</span><br /><span>television with housewives as case studies. The research method used in reviewing this</span><br /><span>problem is a survey method with descriptive analysis. While data collection techniques</span><br /><span>with observation, interviews and questionnaires are intended to capture data related to</span><br /><span>behavior, social conflict and purchasing decisions. Based on the results of the study,</span><br /><span>respondents' data is obtained that the level of trust in the products advertised on</span><br /><span>television is very significant. This can be seen from the value of very trusting 39%, very</span><br /><span>confident 35%, and trust 34%.</span><br /><strong>Keywords: Behavior, Social Conflict and Purchase Decision</strong>

PENGOLAHAN LIMBAH DETERJEN DENGAN METODE KOAGULASI-FLOKULASI MENGGUNAKAN KOAGULAN KAPUR DAN PAC

Abstrak-Penelitian ini bertujuan untuk mengetahui koagulan kapur atau PAC yang paling efektif pada proses koagulasi-flokulasi dari pengolahan limbah deterjen buatan dan limbah laundry, menentukan massa optimum dari koagulan kapur atau PAC pada pengolahan limbah deterjen buatan dan limbah laundry menggunakan proses koagulasi-flokulasi dan menentukan persen maksimum penurunan BOD dan COD pada limbah deterjen buatan dan limbah laundry menggunakan proses koagulasi-flokulasi. Pada penelitian ini, kami menggunakan metode jartest atau metode koagulasi-flokulasi dengan menggunakan koagulan kapur dan PAC. Metode yang digunakan untuk menurunkan kadar BOD dan COD ialah koagulasi yaitu dicampurkannya koagulan dengan pengadukan cepat 100 rpm selama 1 menit kemudian dengan metode flokulasi yaitu dilakukan pengadukan lambat 40 rpm selama 20 menit dan diendapkan selama 30 menit. Penentuan massa optimum dilakukan dengan cara menambahkan koagulan baik menggunkan kapur atau PAC masing-masing sebanyak 1 gr, 2 gr, 3 gr, 4 gr, 5 gr dalam 150 ml limbah deterjen buatan maupun limbah deterjen laundry. Dari variasi massa koagulan dapat diketahui persen maksimum penurunan BOD dan COD tertinggi terdapat pada koagulan kapur sebesar 12,05% dan 75% pada limbah deterjen buatan pada massa 5 gr, sedangkan pada limbah laundry sebesar 11,57%.dan 78,57% pada massa 5 gr. Kata kunci: koagulasi-flokulasi, limbah deterjen, COD, BOD. Abstract- This research is conducted to find out the effective koagulan lime or PAC in koagulasi-flokulasi process from preparation of waste material detergent product and waste material laundry, to determine optimum mass from koagulan lime or PAC in preparation of waste material detergent product and waste material laundry using koagulasi-flokulasi process and to determine maximum percent the decrease of BOD and COD in preparation of waste material detergent product and waste material laundry. In this research, we used jartest method or koagulasi-flokulasi method by using koagulan lime or PAC. Methode that used to decrease the value of BOD and COD is koagulasi. Koagulasi is mixed koagulan and stir fast 100 rpm for one minute, then with flokulasi method, it is stir slow 40 rpm for 20 minutes and sediment, it for 30 minutes. Determine optimum mass done by add good koagulan using lime or PAC 1 gr, 2 gr, 3 gr ,4 gr, 5 gr, in waste material detergent product and waste material laundry. From the various mass koagulan know that the highest decrease maximum percent of BOD and COD in koagulan kapur is 12,05% and 75% on waste material detergent product in 5 gr mass while waste material laundry is 11,57 % and 78,57% in 5 gr mass. Keywords: koagulasi-flokulasi, waste material detergent, COD, BOD

The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)

Preference of influence of green purchase intention factor to environmentally friendly detergent product (lerak). Awareness of the current world community of the importance of environmental sustainability is increasing, this behaviour can be seen from the consumption patterns of people who start wanting environmentally friendly products. This condition makes many manufacturers adapt environmental problems in each of its products. Products that adapt to green product environmental issues can pave the way for manufacturers to enter eco-friendly markets as well as environmentally friendly detergents lerak. In this study using survey methods to determine the extent of influence of each factor to the intention of purchasing to environmentally friendly product. Factors studied are environmental concern, social influence, self-image, environmental knowledge, and perceived product price and quality against green purchase intention. From the results of this study found that all these factors have a significant influence on the green purchase intention of environmentally friendly detergent, but the most influential factor is the environmental knowledge which is the most important dimension and has the most significant influence on the intention of purchasing environmentally friendly detergent.