scholarly journals The Effects of Environmental Knowledge, Environmental Concern, and Green Brand Image on Green Purchase Intention with Perceived Product Price and Quality as the Moderating Variable

2020 ◽  
Vol 448 ◽  
pp. 012115
Author(s):  
A Qomariah ◽  
B Prabawani
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Product Price

scholarly journals Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

2021 ◽  
pp. 57-66
Author(s):  
J. Jeevitha ◽  
S. Hemalatha ◽  
S. Moghana Lavanya ◽  
V. Anandhi
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Brand Image ◽  
Environmental Concern ◽  
Structural Modeling ◽  
Environmental Knowledge ◽  
Interpretive Structural Modeling ◽  
Environmental Friendly ◽  
Factors Influencing ◽  
Purchasing Behaviour

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establish a relationship between the factors. Using Interpretive Structural Modeling (ISM), a hierarchical structure has been extracted illustrating the contextual relationship between the factors. Environmental knowledge occupied the lowest form of the hierarchy which is found to be the basis for green purchase behaviour. MICMAC analysis has been applied to group the factors according to their driving power and dependency. Environmental knowledge, environmental concern, eco-labelling, product quality, and brand image have a strong driving power towards green purchasing behaviour. Green purchase intention and green purchase behaviour are highly dependent on other factors. 

scholarly journals The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)

2018 ◽  
Vol 73 ◽  
pp. 06007
Author(s):  
Budi Puspitasari Nia ◽  
Ika Rinawati Dyah ◽  
Suliantoro Hery ◽  
Dwi Sutrisno Bayu
Keyword(s):  
Significant Influence ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Survey Methods ◽  
Environmentally Friendly ◽  
Environmental Knowledge ◽  
Influential Factor ◽  
Detergent Product ◽  
Product Price

Preference of influence of green purchase intention factor to environmentally friendly detergent product (lerak). Awareness of the current world community of the importance of environmental sustainability is increasing, this behaviour can be seen from the consumption patterns of people who start wanting environmentally friendly products. This condition makes many manufacturers adapt environmental problems in each of its products. Products that adapt to green product environmental issues can pave the way for manufacturers to enter eco-friendly markets as well as environmentally friendly detergents lerak. In this study using survey methods to determine the extent of influence of each factor to the intention of purchasing to environmentally friendly product. Factors studied are environmental concern, social influence, self-image, environmental knowledge, and perceived product price and quality against green purchase intention. From the results of this study found that all these factors have a significant influence on the green purchase intention of environmentally friendly detergent, but the most influential factor is the environmental knowledge which is the most important dimension and has the most significant influence on the intention of purchasing environmentally friendly detergent.

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

Examining the role of external factors in influencing green behaviour among young Indian consumers

2019 ◽  
Vol 20 (4) ◽  
pp. 380-398
Author(s):  
Ramesh Kumar ◽  
Raiswa Saha ◽  
Sekar P.C. ◽  
Richa Dahiya
Keyword(s):  
Peer Influence ◽  
Purchase Intention ◽  
Positive Impact ◽  
Environmental Concern ◽  
Perceived Value ◽  
External Factors ◽  
Environmental Knowledge ◽  
Content Type ◽  
The Government ◽  
The Impact

Purpose The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual’s attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing intentions. This concept was applied among the Indian young consumers. Design/methodology/approach For the research, a structured online questionnaire was used to obtain responses from 342 Indians from various cities. The participants were 20-25 years of age. SPSS software package was used to refine the data while SmartPLS was used to test the validity of the hypotheses. Findings The findings revealed that the Government and NGO initiatives along with peer influence do have a significant effect on a consumer’s environmental knowledge and environmental concerns. Further, this study found a significant positive effect of environmental knowledge and environmental concern on perceived value. In turn, the perceived value had a direct positive impact on green attitude leading to green purchase intention. Practical implications This paper provides critical insights for marketers, as well as for governmental agencies and NGOs promoting the conservation of the environment through environmental-friendly practices. These parties aim to generate greater awareness among consumers and impart knowledge about the benefits of green practices. Originality/value The studies measuring the impact of external factors on green consumption are scarce. Even the few studies available have measured the direct impact of external factors on green purchase intention. Governmental and NGO initiatives along with peer influence are the stimuli impacting operational factors such as environmental knowledge, environmental concern, perceived value, and green attitude, which, in turn, lead to the response of green purchase intention. This study provides new insights to this relationship by using a stimulus – organism – response framework.

scholarly journals Factors Affecting Consumer Purchase Intention toward Green Electrical Product

2019 ◽  
Vol 9 (2) ◽  
pp. 4654-4659
Keyword(s):  
Statistical Analysis ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Kuala Lumpur ◽  
Factors Affecting ◽  
Lack Of Information ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to find out the factors that affect consumer purchase intention toward green electrical products in Universiti Kuala Lumpur MITEC campus. The consumer trend to purchase green products in Malaysia is increasing. There is awareness among consumers regarding the importance of protecting the environment. But, there is lack of information about current consumer purchase intention toward green electrical products. This research studies the relationship between government’s role, environmental concern and environmental knowledge with consumer purchase intention toward green electrical products. A questionnaire-based survey was conducted for data collection purposes and statistical analysis was done to determine the results. The results show a positive relationship between environmental knowledge and environmental concern toward consumer purchase Intention toward green electrical products.

scholarly journals Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

2015 ◽  
Vol 10 (3) ◽  
pp. 879-889 ◽  
Author(s):  
Anees Ahmad ◽  
K. S Thyagaraj
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Business Practices ◽  
Sustainable Business ◽  
Intention To Purchase ◽  
Indian Consumers ◽  
Research Show

Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for environment, environmental knowledge and self expressive benefits on attitude and intention to purchase green brand. Data were collected from 270 Indian consumers. The results of this research show that environmental concern, environmental knowledge and self expressive benefits would positively influence attitude which in turn positively influences intention to purchase green brands. The influence of consumer’s knowledge of the environment on purchase intention was found to be non-significant. Hence, investing resource to promote environmental concern, to impart environmental knowledge and to communicate self expressive benefits will be helpful in increasing purchase intentions of green brands.

scholarly journals Determinants of Consumers’ Green Purchase Intension a Study of Pakistani Consumers

2021 ◽  
pp. 53-68
Author(s):  
Shahid Sherwani ◽  
Mariam Sherwani ◽  
Zeeshan Iqbal ◽  
Noor Ul Ain ◽  
Aqsa Ashraf Alvi
Keyword(s):  
Environmental Concern ◽  
Consumer Preference ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Survey Method ◽  
Green Products ◽  
Environmental Attitude ◽  
Product Price

The main goal of this article is to find the potential positive relationships among constructs (environmental knowledge, environmental concern, supposed product price, quality of green products and environmental attitude) to illuminate consumer preference about green brands. The study applies five constructs to develop an integrated model to enhance green purchase intentions. In addition, this research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. The empirical results show that environmental concern, environmental knowledge, and supposed product price & quality of green products has statistically significant and positive influence on environmental attitude and purchase preferences for green products of consumer. Likewise, a purchaser’s environmental attitudes also had statistically notable and substantial influence on consumer green purchase intentions. If consumers' have competitive and high deliberations over the price, quality, environmental concerns, and environmental knowledge of green products, it influencially implies to their purchase intentions.

scholarly journals Green product buying intentions among young consumers: extending the application of theory of planned behavior

2018 ◽  
Vol 16 (2) ◽  
pp. 145-154 ◽  
Author(s):  
Andhy Setyawan ◽  
Noermijati Noermijati ◽  
Sunaryo Sunaryo ◽  
Siti Aisjah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Research Model ◽  
Green Products ◽  
Young Consumers

This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

Sign in / Sign up

Export Citation Format

Share Document