A review on the concept of consumer innovativeness
Keyword(s):
Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innovativeness; special fields innovativeness; actualized innovativeness), summarizes the relationship between the three innovations, and builds a consumer innovation integration model.
2014 ◽
Vol 32
(2)
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pp. 214-223
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2017 ◽
Vol 3
(1)
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pp. 41
2010 ◽
Vol 1
(1)
◽
pp. 63-69
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2015 ◽
pp. 1-12
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2012 ◽
Vol 20
(3)
◽
pp. 211-217
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2003 ◽
Vol 31
(1)
◽
pp. 61-73
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Keyword(s):