The relationship between religiosity and new product adoption

2010 ◽  
Vol 1 (1) ◽  
pp. 63-69 ◽  
Author(s):  
Ateeq‐ur‐ Rehman ◽  
Muhammad Shahbaz Shabbir
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
The Relationship

scholarly journals Hedonic Consumption Mediating the Relationship between Consumer Psycho-Demographic Characteristics and Consumer Adoption of Innovation

2017 ◽  
Vol 3 (1) ◽  
pp. 41
Author(s):  
Azza El Borsaly
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Consumer Adoption ◽  
Hedonic Consumption ◽  
Universities And Colleges ◽  
Consumer Reaction ◽  
Adoption Of Innovation ◽  
Statistical Sample ◽  
The Relationship

Abstract--The study explores how consumers react differently when companies introduce new products. The study focus on the hedonic consumption as an approach for consumer behavior. It examines the demographic and psychographic characteristics that illustrate consumer hedonic consumption. The study employs VALS framework to understand consumer reaction and propensity to innovation and  adopts Rogers' five steps framework (1) to clarify consumer adoption to innovation. The statistical sample consists of 420 UAE consumers  drawn randomly from the market and universities and colleges. The results indicate that some demographic and psychographic characteristics have significant relationship with consumer hedonic consumption and new product adoption.

scholarly journals A review on the concept of consumer innovativeness

2021 ◽  
Vol 251 ◽  
pp. 01080
Author(s):  
Han Pan ◽  
Wu Xin ◽  
Yuping Li
Keyword(s):  
New Product ◽  
Product Adoption ◽  
New Product Adoption ◽  
Integration Model ◽  
Consumer Innovativeness ◽  
Important Indicator ◽  
Definition Of ◽  
The Relationship

Beginning in the 1970s, academia began to study consumer innovation and used it as an important indicator for predicting consumers’ new product adoption behavior. This article makes a more comprehensive summary and evaluation of the definition of consumer innovation from three aspects (innate innovativeness; special fields innovativeness; actualized innovativeness), summarizes the relationship between the three innovations, and builds a consumer innovation integration model.

New product adoption in social networks: Why direction matters

2014 ◽  
Vol 67 (1) ◽  
pp. 2836-2844 ◽  
Author(s):  
Oliver Hinz ◽  
Christian Schulze ◽  
Carsten Takac
Keyword(s):  
Social Networks ◽  
New Product ◽  
Product Adoption ◽  
New Product Adoption
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