Impact of pricing structure on supply chain coordination with cooperative advertising

2020 ◽  
Vol 54 (6) ◽  
pp. 1613-1629
Author(s):  
Seyed Jafar Sadjadi ◽  
Amin Alirezaee
Keyword(s):  
Supply Chain ◽  
Supply Chain Coordination ◽  
Optimal Decision ◽  
Theoretic Model ◽  
Cooperative Advertising ◽  
Decision Variables ◽  
Retail Prices ◽  
Potential Demand ◽  
Game Theoretic ◽  
The Impact

This paper develops a game-theoretic model in a two-echelon supply chain composed of one manufacturer and two retailers to study the effect of pricing structure and cooperative-advertising decisions on the supply chain coordination performance. In the proposed model, different pricing structures are analyzed and then, two types of pricing structure in supply chain coordination mechanisms are presented, in addition to considering four possible scenarios for pricing structure. For the first two scenarios, retailers determine the retail prices, while in the other two ones, the sales price is set by the manufacturer. Therefore, the retailers are obliged to comply with this rule. The manufacturer-Stackelberg and the cooperative games are formulated for each scenario by considering key assumptions associated with advertising expenditures to maintain the potential demand size. This paper also presents some analytical results and determines the equilibrium of the models for each scenario. Finally, a numerical analysis is conducted to illustrate the impact of pricing structure on the optimal decision variables and the profit of the supply chain members.

scholarly journals The Impact of RFID Investment on Complex Product in Three-Level Assembly Supply Chain

2013 ◽  
Vol 2013 ◽  
pp. 1-11 ◽  
Author(s):  
Wei Xu ◽  
Zhaotong Lian ◽  
Xifan Yao
Keyword(s):  
Information Technology ◽  
Supply Chain ◽  
Supply Chain Coordination ◽  
Stackelberg Games ◽  
Optimal Decision ◽  
Chain Model ◽  
Complex Product ◽  
Coordination Model ◽  
Technology Investment ◽  
The Impact

Motivated by the complex product with the feature about error-prone assembly system and supply chain inventory inaccuracy, this paper elaborates on the impact of information technology investment on complex product by establishing a three-stage supply chain model involving two suppliers, one manufacturer, and retailer which carried out Stackelberg games. In addition, it not only compares the manufacturer and the retailer’s optimal decision and maximum profit under the situation of the information asymmetry and free information sharing, but also analyzes their market behavior and changes in market performance. Meanwhile, it points out that the downstream in supply chain masters more information about market demands compared to the upstream one. The optimal cost threshold values of technology investment are also examined both for the centralized and the decentralized scenarios utilizing quantitative and modeling methods. By analyzing and comparing the optimal profit with or without investment on information technology, it establishes a supply chain coordination model which boosts the application of information technology. At the same time, it offers the conditions on which the upstream and downstream enterprises can coordinate with one another. The results of this paper have contributed significantly to making the price and ordering decisions on whether RFID should be adopted among members of the supply chain. Finally, we present numerical analyses, and several extensions of the model are considered as well.

Coordination mechanisms for digital and sustainable textile supply chain

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patanjal Kumar ◽  
Dheeraj Sharma ◽  
Peeyush Pandey
Keyword(s):  
Supply Chain ◽  
Deterministic Model ◽  
Virtual Organization ◽  
Supply Chain Coordination ◽  
Theoretic Model ◽  
Theoretic Approach ◽  
Sustainable Supply Chain ◽  
Content Type ◽  
Coordination Model ◽  
Game Theoretic

PurposeSupply chain network is complicated to manage due to the involvement of a number of agents. Formation of virtual organization using Industry 4.0 (I4.0) is an approach to improve the efficiency and effectiveness and to overcome the complexities of the channel. However, the task of managing the channel further becomes complicated after incorporating sustainability into the supply chain. To fill this gap, this paper focuses on designing of mechanism and demonstration of I4.0-based virtual organization to coordinate sustainable supply chain.Design/methodology/approachIn this paper, we model and compare I4.0-based virtual organization models using four other traditional contracts with centralized supply chain. The non-cooperative game theoretic approach has been used for the analysis of models.FindingsOur game-theoretic analysis shows that investment in I4.0 and sustainable innovation are beneficial for the overall supply chain. Our results show that linear two-part tariff contract and I4.0-based virtual organization model can perfectly coordinated with the supply chain.Research limitations/implicationsThis study consider deterministic model settings with full information game. Therefore researchers are encouraged to study I4.0-based coordination models under information asymmetry and uncertain situations.Practical implicationsThe paper includes implications for the development of I4.0-based coordination model to tackle the problems of channel coordination.Originality/valueThis study proposes I4.0-based game-theoretic model for the sustainable supply chain coordination.

Equilibrium Analysis of Dual-Channel Supply Chain Under Retailer's Greening Cost Information Asymmetry

2020 ◽  
Vol 13 (4) ◽  
pp. 1-22
Author(s):  
Rofin T. M. ◽  
Biswajit Mahanty
Keyword(s):  
Supply Chain ◽  
Information Asymmetry ◽  
Complete Information ◽  
Equilibrium Analysis ◽  
Theoretic Model ◽  
Cost Information ◽  
Dual Channel ◽  
Game Theoretic ◽  
Dual Channel Supply Chain ◽  
The Impact

The purpose of this study is to investigate the impact of information asymmetry of retailer's greening cost on the performance of both the manufacturer and the retailer. The study considers a dual-channel supply chain comprising of a manufacturer and a retailer committed to green operations. The authors have employed sequential game theoretic model to derive the closed form expressions corresponding to the two cases under consideration, that is: (1) complete information and (2) asymmetric information. They have found that the sharing of greening cost information by the retailer can make both the manufacturer and the retailer better off in terms of profit. They have also found that the greening cost information sharing is all the more important when the greening cost efficiency is weak. The study helps retail managers to make a decision on whether to conceal or reveal the greening cost information with the upstream manufacturer.

scholarly journals Should a supplier engage in the marketplace? an equilibrium analysis in a hybrid-format supply chain

2021 ◽  
Vol 55 (5) ◽  
pp. 2639-2655
Author(s):  
You Zhao ◽  
Rui Hou
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Equilibrium Analysis ◽  
Theoretic Model ◽  
Basic Model ◽  
Online Marketplace ◽  
Online Marketplaces ◽  
Hybrid Format ◽  
Game Theoretic ◽  
The Impact

Recently, e-commerce platforms have been acting as both a reseller and a marketplace to serve consumers. This study considers a hybrid-format supply chain that consists of a supplier who sells a product through an intermediary by a wholesale price contract. In addition, the supplier can decide whether to accept the intermediary’s offer to engage in the marketplace (if the supplier accepts, then the agency fee should be paid to the intermediary). We develop a game-theoretic model to investigate the impact of supplier encroachment on the supply chain members. Then, we extend our basic model to check the robustness of our main results. Our results show that the supplier prefers to engage in the marketplace if the agency fee is low and the order fulfillment cost is relatively low, the intermediary benefits from the supplier encroachment if the agency fee is relatively low, and consumers always benefit from encroachment. Interestingly, we show that an increase in channel substitutability leads to raising the supplier’s willingness to adopt an encroachment strategy. Our findings contribute to the online marketplace literature by providing valuable insights into the operation management of online marketplaces.

scholarly journals Study on Green Supply Chain Cooperation and Carbon Tax Policy considering Consumer’s Behavior

2020 ◽  
Vol 2020 ◽  
pp. 1-17
Author(s):  
Jian Liu ◽  
Chao Hu
Keyword(s):  
Supply Chain ◽  
Tax Policy ◽  
Carbon Tax ◽  
Supply Chain Coordination ◽  
Environmental Awareness ◽  
Green Supply Chain ◽  
Tax Revenue ◽  
Theoretic Model ◽  
Tax Rate ◽  
The Impact

Carbon tax policy has been shown to be an effective incentive for the reduction of carbon emissions, and it also profoundly influences supply chain cooperation. This paper explores the interaction between carbon taxes and green supply chain cooperation. Specifically, we analyze the impact of a carbon tax on green supply chain coordination and further optimize the carbon tax to achieve a win-win situation for both the supply chain and the environment. Because consumer’s behavior has a significant impact on green product demand, we consider the problems above under two types of consumer’s behavior characteristics: consumer’s environmental awareness and consumer’s reference behavior. A game-theoretic model is employed to describe a green supply chain consisting of a manufacturer and a retailer, combining important factors such as the carbon tax rate, green investment coefficient, and degree of reference effect. Then, we obtain the optimal carbon tax rate by balancing the total tax revenue and product greenness. A revenue-sharing contract is introduced to achieve green supply chain coordination, and the impact of the carbon tax on coordination is analyzed. The results show the following. (1) The carbon tax rate and the difference between the power of the manufacturer and retailer are the main factors determining green supply chain coordination. (2) Maximum greenness can be achieved when development costs are higher, while the maximum tax revenue is obtained when the development cost is lower, but with the loss of greenness. (3) If the power of the manufacturer is low, coordination can be achieved under the optimal carbon tax. If the power of the manufacturer is at a medium level, coordination can be achieved by increasing the carbon tax; as a result, increased greenness will be realized, but with the loss of tax revenue. However, when the power of the manufacturer is strong, coordination cannot be achieved. (4) Price reference behavior can promote supply chain coordination, but consumer’s environmental awareness cannot.

Augmenting Employees’ Efforts in Innovation

2021 ◽  
pp. 097674792198917
Author(s):  
Nikita Jain
Keyword(s):  
Theoretic Model ◽  
Wrongful Discharge ◽  
Equilibrium Level ◽  
Game Theoretic ◽  
Game Theoretic Model ◽  
The Impact

Strong labour laws play a major role in motivating innovation among employees. It has been found in the literature that stringency of labour laws is positively linked with employees’ efforts in innovation, in particular, wrongful discharge laws (WDL). However, employees may also bring nuisance suits against employers. Usually, the result of these suits is that both parties settle with each other. Thus, even if employees are justly dismissed, they may be able to bring nuisance suits against employers and gain a settlement amount. This article investigates how the possibility of nuisance suits affects the impact of WDL on employees’ efforts in innovation. In this respect, a game-theoretic model is developed in the article to find the equilibrium level of employees’ efforts in the presence of nuisance suits, where there is a possibility of employees getting discharged from the firm. I find that if nuisance suits are a possibility, the stringency of WDL has no impact on employees’ efforts if defence cost of the firm is low; but for higher defence costs, WDL affects employees’ efforts. The efforts exerted by an employee are found to be weakly increasing in the defence costs of the firm.

The Impact of Consumer Loss Aversion on Returns Policies and Supply Chain Coordination

2018 ◽  
Vol 9 (4) ◽  
pp. 1-20 ◽  
Author(s):  
Gulay Samatli-Pac ◽  
Wenjing Shen ◽  
Xinxin Hu
Keyword(s):  
Supply Chain ◽  
Loss Aversion ◽  
Supply Chain Coordination ◽  
Expected Profit ◽  
Lower Price ◽  
Optimal Pricing ◽  
Optimal Price ◽  
Product Return ◽  
Returns Policy ◽  
The Impact

Product return is a common after-sale service. Existing literature has assumed loss neutral consumers, while in practice consumers are often more sensitive to utility losses than gains, i.e., customers are often loss averse. In this paper, we study the impact of such loss aversion on the retailer's optimal pricing and returns policies. We analyze three scenarios where the seller offers no refund, full refund and partial refund for the returned products. Under each scenario, the seller determines the optimal price, quantity, and refund amount (under partial refund case) in order to maximize the expected profit. Our results demonstrate that consumer loss aversion leads a no-refund retailer to charge lower price and order smaller quantity, has no impact on a full-refund retailer, and results in a more lenient returns policy for a partial-refund retailer. We also find contracts that coordinate supply chains selling to loss averse consumers. Therefore, this article sheds some lights on how the management of returns policies should be adapted when consumers are loss averse.

Manufacturer’s Leasing Channel Management in a Car Supply Chain

2020 ◽  
Vol 37 (06) ◽  
pp. 2050026
Author(s):  
Lihong Cheng ◽  
Xiaolong Guo ◽  
Bo Wang
Keyword(s):  
Production Cost ◽  
Theoretic Model ◽  
Consumer Experience ◽  
Interesting Phenomenon ◽  
Pricing Policy ◽  
Game Theoretic ◽  
Leasing Company ◽  
The Impact ◽  
Centralization And Decentralization ◽  
Main Model

Thanks to the convenient and hassle-free manner of leasing service, the car leasing industry has flourished in recent years. To leverage commercial opportunities, many well-known car manufacturers have chosen to enter the leasing market rather than focus solely on the selling market. An interesting phenomenon is that some manufacturers establish their own leasing departments to gain revenue from the leasing market (referred to as centralization), while other manufacturers conduct their leasing businesses through an autonomous leasing company (referred to as decentralization). In this paper, we propose a game-theoretic model to explore whether a car manufacturer should manage a leasing department in a centralized channel or have the leasing business done by an autonomous company in a decentralized channel. We demonstrate the optimal pricing policy for the manufacturer, dealer, and leasing department/company under both centralization and decentralization. In the main model, we assume that the consumer experience value preference follows a uniform distribution, and leasing brings consumers a better experience value than purchasing, and we normalize the marginal production cost of the product to zero. Our analysis reveals that neither centralization nor decentralization is always optimal, and the related boundary is analyzed. An interesting finding is that as the consumers’ leasing experience value rises, the dealer obtains higher profit, even though it serves fewer consumers in the decentralized channel. In the extension, we relax our assumptions to examine the impact of a normal distribution of consumer experience value preferences, a large purchasing experience value, and a non-negligible production cost, and we find that most of the main model results still hold qualitatively.

scholarly journals A Two-Echelon Agricultural Product Supply Chain with Freshness and Greenness Concerns: A Cost-Sharing Contract Perspective

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Manyi Tan ◽  
Manli Tu ◽  
Bin Wang ◽  
Tianyue Zou ◽  
Hong Cheng
Keyword(s):  
Supply Chain ◽  
Cost Sharing ◽  
Agricultural Products ◽  
Sensitivity Analyses ◽  
Agricultural Product ◽  
Human Beings ◽  
Optimal Decisions ◽  
Game Theoretic ◽  
The Cost ◽  
The Impact

Agricultural products are basic needs of human beings, and whether they are cultivated in a green (or organic) manner has direct impact on environment and public health. This research incorporates product freshness and greenness into a two-echelon agricultural product supply chain (APSC). Game theoretic analyses are carried out to examine pricing, freshness, and greenness decisions of the supply chain members with and without cost-sharing for greenness investment. Subsequently, we conduct comparative and sensitivity analyses for these optimal decisions and profits of the APSC members under different cases. Numerical experiment is employed to investigate the impact of key parameters on equilibrium decisions and profitability. Analytical and experimental results show that the cost-sharing contract of greenness investment for agricultural products helps to strengthen the supply chain members’ effort in improving the greenness and freshness levels of the agricultural product, thereby enhancing both individual and channel profitability of the APSC under certain conditions. This research also reveals a widened profit gap between the producer and the retailer under the cost-sharing contract.

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