A new model for socially responsible brand management

Research background: At present, it is critical to raise awareness on how global trends of doing business within the framework of sustainable development affect the success of each business unit, integration associations, and apparently contribute to a nation’s prosperity. Thus, a study aimed at measuring the effects of socially responsible strategic partnerships on building brand equity of integrated business structures (IBS) will provide deeper insights into assessing the effectiveness and relevance of disseminating CSR practices. Purpose of the article: The paper attempts to evaluate the degree of effect of socially responsible strategic partnerships on building strong brand equity of integrated business structures. Methods: The participants in the assessment have been selected from the Forbes TOP 200 largest companies in Ukraine (the ranking was based not only on sales, such metrics as companies’ financial performance, total assets and their current assessed value were also considered). The input data on the CSR indices were obtained from the Center for CSR Development Ukraine. The index of loyalty to a certain brand was calculated as an integral ratio of satisfaction and importance to customers (based on online survey results). To analyze the impact of the endogenous variable of CSR on IBS branding effectiveness (customer loyalty index and brand equity) and its cost effectiveness, correlation regression and factor analysis methods were applied. Findings & Value added: This study demonstrates the feasibility and economic justification of the impact of socially responsible strategic partnerships on brand equity development for integrated business structures. The research has significant implications for brand management of integrated business structures by providing empirical evidence that will improve understanding of the need to implement the concept of socially responsible branding that right today resonates with the moral society.

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Smart Government

Advances in Electronic Government, Digital Divide, and Regional Development - Handbook of Research on Democratic Strategies and Citizen-Centered E-Government Services ◽

10.4018/978-1-4666-7266-6.ch001 ◽

2015 ◽

pp. 1-19 ◽

Cited By ~ 2

Author(s):

Carlos E. Jiménez ◽

Francisco Falcone ◽

Agusti Solanas ◽

Héctor Puyosa ◽

Saleem Zoughbi ◽

...

Keyword(s):

Communication Network ◽

Smart Cities ◽

Open Government ◽

Socially Responsible ◽

Interaction Models ◽

New Model ◽

Government Administration ◽

Number Of Factors ◽

The Matrix ◽

Smart Government

The advent of Smart Cities is one of the greatest challenges and field of opportunities in the goal to achieve sustainable, comfortable, and socially responsible living environments. A large number of factors, spanning from government/administration/citizen interaction models, heterogeneous communication network, interoperability, or security determine the capabilities and functionalities that can be deployed. In this chapter, different factors in the implementation and adoption of E-Government within Smart City scenarios are described. The authors include the Interoperability Principle as a part of the Open Government concept and link this concept with the Smart Cities view. Then, they describe a new model of public organization that they call “Intelligent,” characterized by the “Smart Government,” and they propose a matrix with the elements of this model. Then, the authors analyze the technical and infrastructure dimensions of the matrix.

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THE ROLE OF EDUCATION SYSTEM IN CREATION OF SOCIALLY RESPONSIBLE RELATIONS IN THE SOCIETY (ON THE BASIS OF A NEW MODEL OF INDIVIDUAL SOCIAL BEHAVIOR)

STATE AND MUNICIPAL MANAGEMENT SCHOLAR NOTES ◽

10.22394/2079-1690-2019-1-2-220-224 ◽

2019 ◽

Vol 1 (2) ◽

pp. 220-224

Author(s):

Котова Нина Сергеевна ◽

◽

Дукян Софья Сергеевна ◽

Котов Григорий Сергеевич ◽

◽

...

Keyword(s):

Social Behavior ◽

Education System ◽

Socially Responsible ◽

New Model

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CSR-based model for HRM in tourism and hospitality

Kybernetes ◽

10.1108/k-02-2014-0026 ◽

2014 ◽

Vol 43 (3/4) ◽

pp. 346-362 ◽

Cited By ~ 9

Author(s):

Marija Rok ◽

Matjaž Mulej

Keyword(s):

Human Resources ◽

Systems Thinking ◽

Well Being ◽

Management Problem ◽

Socially Responsible ◽

Content Type ◽

New Model ◽

Proposed Model ◽

Management Concepts ◽

Tourism And Hospitality

Purpose – The purpose of this paper is to establish a new model of managing human resources in the service industry. The authors aim to raise awareness of the failing effects of human resource management (HRM) so far and indicate possible solutions to long-lasting labour issues. Design/methodology/approach – The authors aim to outgrow the current personnel management concepts by approaching the employment management problem requisitely holistically. By combining the concepts of systems thinking, requisite well-being and social responsibility, the authors aim to introduce a new model for managing human resources. An analysis of the relevant HRM models and a perusal of identified issues concerning labour enabled the development of the new HRM model. Findings – Under-investment in human capital in service industries has resulted in high staff turnover and negative attitudes towards service occupations. Recognition of the need for an improved approach to human resources management brings about substantial changes in the strategic management both on the industry- and the organizational levels. Research limitations/implications – Research is theoretical with indirect empirical impact. The proposed model will meet the requirements of systems thinking principles as well as socially responsible corporate behaviour. Practical implications – Improved understanding that human talent and their well-being should be in the centre of business strategies. Originality/value – The value of the paper is in the raised awareness of the need for more innovative and flexible labour market policies. The proposed model is in accordance with the formal corporate pledge to act socially responsible and can be applied in tourism and hospitality organizations.

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SOCIAL RESPONSIBILITY IN LABOUR RELATIONS: MODERN DETERMINANTS AND PROBLEMS IN EMPLOYMENT BRAND MANAGEMENT

THEORETICAL AND APPLIED ISSUES OF ECONOMICS ◽

10.17721/tppe.2021.42.11 ◽

2021 ◽

pp. 130-141

Author(s):

H. Mishchuk ◽

N. Samoliuk

Keyword(s):

Social Responsibility ◽

Labour Market ◽

Brand Management ◽

Socially Responsible ◽

Labour Relations ◽

Generation Z ◽

Value Propositions ◽

High Employment ◽

Domestic Labour ◽

Stable Employment

The current determinants of the assessment of the employer's brand by employees are investigated, taking into account the differences in the values of generations and the importance of socially responsible initiatives of companies in labour relations. There are significant differences in the importance of the components of the employer brand in different countries as well as in the assessments of the generations. European countries are characterized by incomplete compliance of employers' value proposals with the interests of employees. In Ukraine labour market stakeholders’ assessments differ considering many of the value proposals offered by employers in terms of compliance with employees’ priorities. Thus, the dominant values of employment are connected with material incentives, however, the importance of professional development (successful career), the content of work, a comfortable environment is also high. Employment guarantees and financial capability of the company are very important for Ukrainian employees regarding the stable employment prospective. An obvious trend in both the global and domestic labour markets is the change of values in labour relations in the context of different generations. All generations of employees in Ukraine are united only by the dominant importance of material incentives for employment. Regarding other values, there are significant differences that should be taken into account by employers in planning CSR programs and the formation of value propositions. As for the youngest generation, which is actively entering the labour market today (Generation Z), it should be considered that the top 5 of their values includes the possibility of flexible employment. It can be concluded that the components of the employer's brand have different assessments by different generations of employees and do not always meet the current value propositions. However, in terms of growing competition in attracting talents, they should be the basis for further development of social responsibility of companies in labour relations in order to strengthen their competitive advantages.

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Smart Government

Civil and Environmental Engineering ◽

10.4018/978-1-4666-9619-8.ch066 ◽

2016 ◽

pp. 1454-1472 ◽

Cited By ~ 3

Author(s):

Carlos E. Jiménez ◽

Francisco Falcone ◽

Agusti Solanas ◽

Héctor Puyosa ◽

Saleem Zoughbi ◽

...

Keyword(s):

Communication Network ◽

Smart Cities ◽

Open Government ◽

Socially Responsible ◽

Interaction Models ◽

New Model ◽

Government Administration ◽

Number Of Factors ◽

The Matrix ◽

Smart Government

The advent of Smart Cities is one of the greatest challenges and field of opportunities in the goal to achieve sustainable, comfortable, and socially responsible living environments. A large number of factors, spanning from government/administration/citizen interaction models, heterogeneous communication network, interoperability, or security determine the capabilities and functionalities that can be deployed. In this chapter, different factors in the implementation and adoption of E-Government within Smart City scenarios are described. The authors include the Interoperability Principle as a part of the Open Government concept and link this concept with the Smart Cities view. Then, they describe a new model of public organization that they call “Intelligent,” characterized by the “Smart Government,” and they propose a matrix with the elements of this model. Then, the authors analyze the technical and infrastructure dimensions of the matrix.

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The Hitachi Model HS-8 Electron Microscope

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100061203 ◽

1967 ◽

Vol 25 ◽

pp. 238-239

Author(s):

H. Akabori ◽

K. Nishiwaki ◽

K. Yoneta

Keyword(s):

Electron Microscope ◽

New Model ◽

Predecessor Model

By improving the predecessor Model HS- 7 electron microscope for the purpose of easier operation, we have recently completed new Model HS-8 electron microscope featuring higher performance and ease of operation.

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