Theoretical justification of sampling choices in international marketing research: key issues and guidelines for researchers

2002 ◽  
Vol 34 (1) ◽  
pp. 80-89 ◽  
Author(s):  
N L Reynolds ◽  
A C Simintiras ◽  
A Diamantopoulos
Keyword(s):  
International Marketing ◽  
Marketing Research ◽  
Theoretical Justification ◽  
Key Issues

Sources and Use of Market Information: An Analysis of Successful Small and Medium Sized Exporters

2008 ◽  
Vol 9 (2) ◽  
pp. 62-79
Author(s):  
Mark Burridge ◽  
Robert Bradshaw
Keyword(s):  
Strategic Planning ◽  
Firm Size ◽  
International Marketing ◽  
Empirical Work ◽  
Marketing Research ◽  
Market Information ◽  
Sources Of Information ◽  
External Sources

This paper shows that most small and medium sized exporters do not undertake international marketing research. Given this finding the research goes on to consider successful exporters. These firms do engage in such research and their activities are therefore explored in detail. The empirical work shows that the firms make much greater use of in-house rather than external sources of information. The research also shows that successful firms put much greater emphasis on the information required for long term strategic planning. In addition, evidence is presented to suggest that the extent to which information is collected as well as the sources used by these companies is at least partly determined by firm size.

The Anchor Contraction Effect in International Marketing Research

2011 ◽  
Vol 48 (2) ◽  
pp. 366-380 ◽  
Author(s):  
Bart De Langhe ◽  
Stefano Puntoni ◽  
Daniel Fernandes ◽  
Stijn M.J. Van Osselaer
Keyword(s):  
International Marketing ◽  
Marketing Research ◽  
Contraction Effect

International Marketing Research Activities of UK Exporters

1994 ◽  
Vol 3 (2) ◽  
pp. 7-26 ◽  
Author(s):  
Dave Crick ◽  
Marian Jones ◽  
Susan Hart
Keyword(s):  
International Marketing ◽  
Marketing Research ◽  
Research Activities
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