Content analysis: A powerful technique for international marketing research

1989 ◽  
Vol 31 (2) ◽  
pp. 39-40
Author(s):  
David R. Wheeler
Keyword(s):  
Content Analysis ◽  
International Marketing ◽  
Marketing Research ◽  
Powerful Technique

scholarly journals Marketing Themes and Topic: A Content Analysis of the Articles Published in the Top Marketing Journals from 2015 to 2020

2021 ◽  
Vol 6 (4) ◽  
pp. 150-156
Author(s):  
Waleed Alawad
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Product Development ◽  
International Marketing ◽  
Marketing Research ◽  
Green Marketing ◽  
Science Journal ◽  
A Share

The purpose of this study is to investigate the most important themes and topics in the marketing field in the top of three published marketing journals: Journal of Marketing Research, Marketing Science, and Journal of Marketing. between 2015–2020, in order to identifying the marketing researchers’ interest and topics in each theme. With a reviewing a number of (1027) published articles in the selected articles between 2015 - 2020, the study found that the Journal of Marketing Research has got a share of 40% (420 articles) of the total published articles compared to 31% (318 articles) for the Marketing Science Journal, and 29% (289 articles) for the Journal of Marketing. The study resulted that the E- Marketing, advertising, consumer behavior, product development and pricing themes have got a share of 35% (363 articles) of the total published articles of those three journals (1027) published articles. E-Marketing has got the highest interest of the three top journals interest with a total of 97 published articles. Then advertising theme has got the second interest with 81 published articles each, and finally, consumer behavior and product development themes have got around 60 published articles. However, the study showed that green marketing and international marketing themes had very week interest in the three journals with a total of five articles published in the selected journals between 2015–2020.

scholarly journals Typology of Business-Related Fake News Online: A Literature Review

2020 ◽  
Vol 5 (4) ◽  
pp. 234-243
Author(s):  
Marko Selakovic ◽  
Anna Tarabasz ◽  
Monica Gallant
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Academic Research ◽  
Marketing Research ◽  
Jel Classification ◽  
Future Research ◽  
Fake News ◽  
Recent Emergence ◽  
News Online

Objective – This review paper discusses the emergence of scholarly articles related to the typology and classification of fake news and offers solutions for identified gaps, such as unstandardized terminology and unstandardized typology in the field of fake news-related research. Typology of fake news is a critical topic nowadays: recently emerged fake news needs to be categorized and analyzed in a structured manner in order to respond appropriately. Methodology/Technique – Based on the systematic review of literature identified in scientific databases, different typologies of fake news have been identified and a new typology of business-related fake news online has been proposed. New typology of business-related fake news online is based on factors such as level of facticity, intention to deceive and financial motivation. Findings and novelty – Content analysis of 326 articles containing terms related to the typology of fake news and classification of fake news indicates that the term “typology of fake news” is predominantly used in management, marketing and communications research, while the term “classification of fake news” is predominantly used in the information technology research. The content analysis also indicates the recent emergence of the topic of typology and classification of fake news in academic research, revealing that all articles related to these topics have been published on or after 2016. In addition to the contribution by presenting comprehensive typology of business-related fake news online, this paper also provides recommendations for future research and improvements related to the typology of fake news, emphasizing business-related fake news and fake news spread in the digital space. Type of Paper: Review JEL Classification: M31, M39. Keywords: Fake News; Crisis Communications; Online Communications; Digital Marketing; Management Research; Marketing Research Reference to this paper should be made as follows: Selakovic, M; Tarabasz, A; Gallant, M. (2020). Typology of Business-Related Fake News Online: A Literature Review, J. Mgt. Mkt. Review 5(4) 234 – 243. https://doi.org/10.35609/jmmr.2020.5.4(5)

Sources and Use of Market Information: An Analysis of Successful Small and Medium Sized Exporters

2008 ◽  
Vol 9 (2) ◽  
pp. 62-79
Author(s):  
Mark Burridge ◽  
Robert Bradshaw
Keyword(s):  
Strategic Planning ◽  
Firm Size ◽  
International Marketing ◽  
Empirical Work ◽  
Marketing Research ◽  
Market Information ◽  
Sources Of Information ◽  
External Sources

This paper shows that most small and medium sized exporters do not undertake international marketing research. Given this finding the research goes on to consider successful exporters. These firms do engage in such research and their activities are therefore explored in detail. The empirical work shows that the firms make much greater use of in-house rather than external sources of information. The research also shows that successful firms put much greater emphasis on the information required for long term strategic planning. In addition, evidence is presented to suggest that the extent to which information is collected as well as the sources used by these companies is at least partly determined by firm size.

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