Localising public diplomacy: The role of sub-national actors in nation branding

2006 ◽  
Vol 2 (1) ◽  
pp. 32-42 ◽  
Author(s):  
Jian Wang
Keyword(s):  
Public Diplomacy ◽  
Nation Branding

Maximising Soft Power: the Role of Digital Diplomacy in Building Trust with Nation-Branding

2021 ◽  
Vol 1 (2) ◽  
pp. 1-19
Author(s):  
Jess Gosling
Keyword(s):  
Crucial Role ◽  
Soft Power ◽  
Driving Force ◽  
Public Diplomacy ◽  
Essential Role ◽  
Nation Branding ◽  
Building Trust ◽  
The Creation ◽  
Digital Diplomacy

Perceptions of attractiveness and trustworthiness impact the prosperity and influence of countries. A country's soft power is not guaranteed. Countries have their brands, an image shaped by the behaviour of governments, by what they do and say, whom they associate with, and how they conduct themselves on the global stage. Increasingly, digital diplomacy plays a crucial role in the creation and application of soft power. This paper argues that digital diplomacy is increasingly vital in the articulation of soft power. Digital diplomacy is a new way of conducting public diplomacy, offering new and unparalleled ways of building trust with previously disengaged audiences. Soft power is now the driving force behind reputation and influence on the global stage, where increasingly digital diplomacy plays an essential role.

scholarly journals Pembawa Pesan Terdepan: Diaspora Dalam Gastrodiplomasi Indonesia (The Front Messenger: Diaspora in Indonesia Gastro Diplomacy)

2020 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Agus Trihartono ◽  
Purwowibowo Purwowibowo ◽  
Budi Santoso ◽  
Abubakar Eby Hara
Keyword(s):  
Digital Media ◽  
Public Diplomacy ◽  
Nation Branding ◽  
Culinary Arts ◽  
International Service ◽  
Temple University ◽  
University Continuing Education ◽  
Foreign Countries ◽  
National Cuisine

This paper discusses the role of diaspora in Indonesian gastro-diplomacy. As a new country in culinary diplomacy, the role of the Indonesian diaspora is not dominant but not unimportant. The diaspora directly or not has popularized Indonesian food in foreign countries. Some of them have successfully managed Indonesian restaurants, although there are also some who are less successful. Learning from the experiences of countries already established in this culinary diplomacy such as India, China, Turkey and Vietnam, Indonesia needs to popularize more Indonesian food in many activities such as food festivals. In addition to this, the diaspora can increase the presence and visibility of Indonesian food through narratives in various printed and social media. Books and information on Indonesian cuisine, for example, are still very limited both in printed and digital media. In the current era, what is known as culinary fictions is one of the important aspects that can support gastro diplomacy. Keywords: Gastro Diplomacy, Diaspora, Indonesia Makalah ini membahas peran diaspora dalam gastro diplomasi Indonesia. Sebagai negara baru dalam diplomasi kuliner, peran diaspora Indonesia tidak dominan tetapi cukup penting. Diaspora secara langsung atau tidak telah mempopulerkan makanan Indonesia di luar negeri. Beberapa dari mereka telah berhasil mengelola restoran Indonesia, walaupun ada juga yang kurang berhasil. Belajar dari pengalaman negara-negara yang telah mapan dalam diplomasi kuliner ini seperti India, Cina, Turki dan Vietnam, Indonesia perlu mempopulerkan lebih banyak makanan Indonesia dalam banyak kegiatan seperti festival makanan. Selain itu, diaspora dapat meningkatkan kehadiran dan visibilitas makanan Indonesia melalui narasi di berbagai media cetak dan sosial. Buku dan informasi tentang masakan Indonesia, misalnya, masih sangat terbatas baik di media cetak maupun digital. Di era saat ini, apa yang dikenal sebagai fiksi kuliner adalah salah satu aspek penting yang dapat mendukung gastro diplomasi. Kata kunci: Gastro Diplomasi, Diaspora, Indonesia References* Chapple-Sokol, S. (2013). Culinary Diplomacy: Breaking Bread to Win Hearts and Minds. The Hague Journal of Diplomacy, 8(2), 161–183. https://doi.org/10.1163/1871191X-12341244 Chef Yono, Memulai Bisnis Resto di AS dari Nol | SWA.co.id. (n.d.). Creswell, J. W. (2009). Research Design : Qualitative , Quantitative , and Mixed Methods Approaches. Canadian Journal of University Continuing Education, 35(2), 1–251. Defrancq, C. (2018). Taiwan’s Gastrodiplomasi: Strategies of Culinary Nation-Branding and Outreach. https://doi.org/10.6814/THE.NCCU.IMPIS.002.2018.A06 Jagganath, G. (2017). Foodways and Culinary Capital in the Diaspora: Indian Women Expatriates in South Africa. Nordic Journal of African Studies, 26(2), 107–125. Retrieved from www.sahistory.org.za/indian-south-africans Kekuatan Diplomasi Kuliner - Tirto.ID. (n.d.). Kisah Diaspora Indonesia Sukses Berbisnis Bumbu Rendang di Amerika Serikat - Lifestyle Liputan6.com. (n.d.). Kisah Perjuangan Rustono "King of Tempe", dari Grobogan sampai Amerika Halaman all - Kompas.com. (n.d.). Kunci Sukses Pengusaha Kuliner Indonesia di Luar Negeri - kumparan.com. (n.d.). Mannur, A. (2010). Culinary Fictions. Temple University Press. Retrieved from http://www.jstor.org/stable/j.ctt14btcd6 Mengerek Kuliner Indonesia Lewat Diaspora Restoran - Wonderful   Indonesia Co-Branding Forum. (n.d.). Mohebi, E. T., Editors, S., Keith, K., Nahas, J., Rockower, P., Rousseau, L., … Wu, D. (2010). Public Diplomacy Magazine. Cultural Diplomacy. Public Diplomacy Magazine. Nahar, N., Ab Karim, S., Karim, R., Ghazali, H., & Krauss, S. E. (2018). The Globalization of Malaysia National Cuisine: A Concept of “Gastrodiplomasi.” Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 2018, 10(1), 42–58. https://doi.org/http://www.jthca.org/online-issues Pham, M. J. A., Simon, E., Simon, E., Brandt, J., Carter, J. L., Mcgraw, F., & Chu, S. (n.d.). Journal of International Service. Safran, W. (1991). Diasporas in Modern Societies: Myths of Homeland and Return. Diaspora: A Journal of Transnational Studies, 1(1), 83–99. https://doi.org/10.1353/dsp.1991.0004 Sakamoto, R., & Allen, M. (2011). There’s something fishy about that sushi: how Japan interprets the global sushi boom. Japan Forum, 23(1), 99–121. https://doi.org/10.1080/09555803.2011.580538 Sundarsingh, A. (2014). Curry: Making Home Away From Home in Diaspora. Wonderful   Indonesia Restorans. (n.d.). Wonderful   Indonesia Restorans. (2018). Wrekso, A. (2017). Djakarta Bali: A love story once unrequited - Food - The Jakarta Post. Yuswohady. (2018). Resto Diaspora. Zhang, J. (2015). The foods of the worlds: Mapping and comparing contemporary gastrodiplomasi campaigns. International Journal of Communication, 9(1), 568–591.

scholarly journals Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

2020 ◽  
pp. 174804852091346
Author(s):  
Alina Dolea ◽  
Diana Ingenhoff ◽  
Anabella Beju
Keyword(s):  
Critical Discourse Analysis ◽  
Political Communication ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Nation Branding ◽  
Critical Discourse ◽  
Discursive Strategies ◽  
Stop Mass ◽  
Media Discourses

The construction of certain country images and identities is traditionally studied in relation to public diplomacy, strategic communication and nation branding practices of state and non-state actors. However, we notice the increased instrumentalization of country images and identities in debates on issues beyond strategic promotional practices, such as those articulated around elections, referendums or migration. We analyse how Swiss media constructed Switzerland's image and identity in the debate following the 2014 referendum on ‘stop mass immigration’ initiative, in times of populism, a communication phenomenon and ideology discursively articulated by political and media actors. Thus, we: (1) bridge streams of research on country images, identities, migration and populism that have yet to be integrated; (2) propose critical discourse analysis to identify specific discursive strategies (offering insights into alternative methodologies for studying populist political communication content and style); (3) highlight the role of media in reproducing populist discourses on country images and identities.

scholarly journals Key Influencers in Public Diplomacy 2.0: A Country-Based Social Network Analysis

2021 ◽  
Vol 7 (1) ◽  
pp. 205630512098105
Author(s):  
Diana Ingenhoff ◽  
Giada Calamai ◽  
Efe Sevin
Keyword(s):  
New Media ◽  
Public Diplomacy ◽  
Qualitative Content Analysis ◽  
Dominant Role ◽  
Opinion Leaders ◽  
Centrality Measures ◽  
Political Actors ◽  
Step Flow ◽  
Twitter Users

This article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Following a two-step flow model of communication, we initially identified the influential Twitter users in all three countries based on their centrality measures. Subsequently, we carried out a qualitative content analysis of tweets posted by these influential users. Finally, we assessed the similarities and differences across the three country cases. This article offers new insights into public diplomacy 2.0 activities by discussing influence within the context of country images and demonstrating how opinion leaders can play a more dominant role than states or other political actors in creating and disseminating content related to country image. The findings also provide practical insights in the production of a country’s image and its representation on new media platforms.

Russian Public Diplomacy and Nation Branding

2019 ◽  
pp. 45-59
Author(s):  
Semed A. Semedov ◽  
Anastasiya G. Kurbatova
Keyword(s):  
Public Diplomacy ◽  
Nation Branding

Sport and the Imperial Bond: The 1911 ‘All-India’ Cricket Tour of Great Britain

2013 ◽  
Vol 8 (3-4) ◽  
pp. 261-285
Author(s):  
Prashant Kidambi
Keyword(s):  
Great Britain ◽  
Public Diplomacy ◽  
Religious Communities ◽  
Late Nineteenth Century ◽  
Colonial India ◽  
Key Points ◽  
Princely State ◽  
Late Nineteenth

Summary This article explores the interplay of sport, politics and public diplomacy through a case study of the first ‘Indian’ cricket tour of Great Britain in 1911, an extraordinary venture peopled by an improbable cast of characters. Led by the young Maharaja Bhupindar Singh, the newly enthroned ruler of the princely state of Patiala, the team contained in its ranks cricketers who were drawn from different Indian regions and religious communities. The article examines the politics of this intriguing cricket tour against a wider backdrop of changing Indo-British relations and makes three key points. First, it suggests that the processes of ‘imperial globalization’ that were presided over by the British in the late nineteenth and early twentieth centuries marked an important epoch in the evolving relationship between sport and diplomacy. In particular, it highlights the role of sporting tours as instruments of public diplomacy in the age of empire. Second, it shows how the organization of the 1911 tour reflected the workings of a trans-national ‘imperial class regime’ that had developed around cricket in colonial India from the late nineteenth century onwards. Finally, the article considers the symbolic significance that came to be attached to the tour, both in imperial Britain and in colonial India.

scholarly journals Sports Diplomacy of Norway

2017 ◽  
Vol 20 (1) ◽  
pp. 131-146 ◽  
Author(s):  
Michał Marcin Kobierecki
Keyword(s):  
Public Diplomacy ◽  
Nation Branding ◽  
Main Hypothesis ◽  
Sports Diplomacy ◽  
International Identity

Norway is perceived as a country with a clear international identity. The aim of the article is to investigate the sports diplomacy of Norway and to examine its influence on the international brand of this country. The author will define the term “sports diplomacy” and attempt to outline the strategy of Norway’s public diplomacy; an analysis of the methods used in Norwegian sports diplomacy will follow. The main hypothesis of this paper is that sports diplomacy only plays a subsidiary role in Norwegian nation branding.

scholarly journals Branding the Chinese Dream: Reception of China’s Public Diplomacy in Britain’s “Cultural China”

2021 ◽  
Vol 11 ◽  
pp. 15-35
Author(s):  
Yan Wu ◽  
Sian Rees ◽  
Richard Thomas ◽  
Yakun Yu
Keyword(s):  
Political Ideology ◽  
Public Diplomacy ◽  
Nation Branding ◽  
Perceived Threat ◽  
Chinese Dream ◽  
The United Kingdom ◽  
Group Data ◽  
Brand Values ◽  
Focus Group Data ◽  
The Chinese Dream

Over four decades, China’s transformed propaganda system has embraced public diplomacy to dispel its perceived “threat.” The most recent strategy has been the branding of the Chinese Dream narrative. Although there has been some academic focus on China’s nation branding, little has been written about its reception by overseas audiences. Accordingly, this article draws on focus-group data and employs Tu Wei-ming’s “cultural China” framework in exploring how the Chinese Dream is received and interpreted in the United Kingdom. This article contributes to understandings of nation branding by recognising how Chinese diaspora communities and British intellectual and professional elites engage with and promote brand values. It argues that the socio-cultural aspect of branding is important for China’s identity and that using the Chinese Dream as a branding narrative is successful when it focuses on cultural and economic messaging but divides opinion when political ideology is used. Image © Yan Wu

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